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The South African Accommodation Sector
Income from accommodation excluding restaurant and bar sales was R20.1bn in 2015, an increase of 8.2% over the previous year, a trend driven mainly by the increase in room rates. According to the Tourism Satellite Account (TSA) published in February 2016, there were 9,748 establishments in 2014, employing 115,289 people.
Challenging Economic Times
The accommodation sector is highly seasonal and its success is dependent on the economic well-being of local and international tourists. The difficult economic conditions have led to increased costs and reduced corporate and household spending which resulted in the average occupancy rate in 2015 dropping to 50.6%, compared to an occupancy rate of 51.5% in 2014. In spite of growing tourist numbers during the first three months of 2016, owners of traditional accommodation establishments are being negatively influenced by a variety of factors including rising inflation, newly introduced government regulations and growing demands from the digital economy. Airbnb, based in San Francisco, launched in South Africa in July 2015 and 20,000 homes have already been listed, with Cape Town ranking as Airbnb’s largest market in Africa.
The detailed Accommodation report describes current conditions, corporate activity and new developments in the sector. Statistics regarding the size of the industry and projections for the success of the different accommodation types are included. The report profiles 24 companies including major players Sun International Ltd and Tsogo Sun Holdings Ltd, which between them own 132 hotels worldwide. Also profiled are leaders in the safari lodge sub-sector, ranging from South African National Parks which employs 4,742 people at its 19 parks, to exclusive Phinda Private Game Reserve (Pty) Ltd t/a & Beyond.