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The Poultry and Egg Industry Updated Report Available
BY Marc Bosman
South Africa
22 August 2016
R 2 040.00 (ZAR)  
estimated $ 148.03 (USD) *
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The Poultry and Egg Industry


The Department of Agriculture, Forestry and Fisheries (DAFF) reports that the poultry and egg industry contributed 42% of gross agricultural animal product and almost 21% of total agricultural gross product value in 2015, with the poultry meat sector delivering gross value of R38.8bn and the egg sector R9.8bn. The industry sector, and the well-being of many industry players is currently severely challenged by the effects of the drought, escalating feed prices, tight operating margins, new brining regulations, increasing imports and production management labour issues, all of which have directly or indirectly resulted in considerable corporate action over the period, with ongoing industry consolidation forecast.


Drought and Imports


The industry faces an unprecedented influx of poultry meat imports into the country from existing exporters, the resumption of AGOA imports from the United States as well as anticipated new entrants without import caps, such as Poland. The resultant oversupply, in conjunction with reduced consumer spending on meat and eggs, rising feed prices due to drought induced diminished local harvests of primary raw materials, and increasing costs of imported raw materials continue to pressure producer prices. The survival of a number of industry players hang in the balance, corporate activity is high and further industry consolidation is expected.


Report Coverage


The Poultry and Egg Industry considers the current circumstances confronting industry players and the various approaches being adopted in response. The report profiles 16 industry players, including chicken meat market leaders RCL Foods, Country Bird Holdings, Astral Foods and Quantum Foods, Egg industry leaders, Quantum Foods, Top Lay, Alzu Eggs and Kuipers Group, and Ostrich industry players Roelcor Holdings, Mosstrich and Klein Karoo International.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 5
4. STATE OF THE INDUSTRY 10
4.1. Local 10
4.1.1. Corporate Actions 17
4.1.2. Regulations 20
4.1.3. Enterprise Development and Social Economic Development 23
4.2. Continental 24
4.3. International 27
5. INFLUENCING FACTORS 28
5.1. Government Intervention 28
5.2. AGOA and Chicken Imports 30
5.3. Drought and Climate Change 31
5.4. Diseases, Antibiotics, Cage Free and Free Range Chickens 31
5.5. Increasing Input and Operating Costs 33
5.6. Labour 36
5.7. Cyclicality 39
5.8. Economic Environment 39
5.9. Technology, Research and Development (R&D) and Innovation 40
5.10. Environmental Concerns 42
6. COMPETITION 42
6.1. Barriers to Entry and Moving Up the Value Chain 42
7. SWOT ANALYSIS 43
8. OUTLOOK 44
9. INDUSTRY ASSOCIATIONS 44
10. REFERENCES 45
10.1. Publications 45
10.2. Websites 46
COMPANY PROFILES 48
Afgri Poultry (Pty) Ltd 48
Alzu Ondernemings (Pty) Ltd 50
Astral Operations Ltd 53
Boschveld Ranching (Pty) Ltd 56
Country Bird Holdings (Pty) Ltd 58
Crown Chickens (Pty) Ltd 61
Elgin Poultry Abattoir (Pty) Ltd 64
Fourie's Poultry Farms (Pty) Ltd 66
Klein Karoo International (Pty) Ltd 68
Kuipers Group (Pty) Ltd 71
Mosstrich (Pty) Ltd 73
Pavati Trading 116 (Pty) Ltd 75
Quantum Foods (Pty) Ltd 77
RCL Foods Ltd 80
Roelcor Holdings (Pty) Ltd 85
Top-Lay Eierkooperasie Ltd 87
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