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Wholesale and Retail of Food in Morocco
BY Nina Shand
Morocco
27 September 2018
R 14 400.00 (ZAR)  
estimated $ 1 104.40 (USD) *
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Wholesale and Retail of Food In Morocco


This report focuses on the wholesale and retail of food in Morocco, which is dominated by the informal sector. It is estimated that only 20% of food sales currently take place in formal outlets, although this is expected to increase with the high rate of population growth, urbanisation, rise in disposable income and macro-economic stability. The retail sector represents 12% of the country’s GDP and the Moroccan government has shown commitment to improving its contribution through its Rawaj Vision 2020.


A Growing Market


The food wholesale and retail sector is evolving rapidly. There has been a distinct rise of supermarkets in urban areas, a growing number of grocery websites and growth in sales of packaged goods. While the government has put in place a series of economic plans and strategies aimed at diversifying the economy, there are significant barriers to entry, including poor infrastructure, slow judicial, tax, customs, and regulatory decisions, language barriers and a competitive environment.


Report Coverage


This report provides a comprehensive overview of the wholesale and retail of food in Morocco, size and state of the industry and factors influencing its success. It includes comprehensive reports on eight companies such as Marjane Holdings, which has the largest chain of hypermarkets and Label’Vie, which operates Carrefour stores in the country.


Page
1. INTRODUCTION 1
2. COUNTRY INFORMATION 1
2.1. Geographic Position 2
3. DESCRIPTION OF THE INDUSTRY 3
3.1. Industry Supply Chain 5
4. SIZE OF THE INDUSTRY 7
5. STATE OF THE INDUSTRY 9
5.1. Local 9
5.1.1. Trade 12
5.1.2. Corporate Actions 13
5.1.3. Regulations 13
5.1.4. Enterprise Development and Social Economic Development 16
5.2. Continental 18
5.3. International 20
6. INFLUENCING FACTORS 22
6.1. Economic Environment 22
6.2. Government Initiatives 23
6.3. Input Costs 24
6.4. Roads and Infrastructure 24
6.5. Technology, Research and Development (R&D) and Innovation 26
6.6. Crime and Security 27
6.7. Labour 28
6.8. Trade Agreements 29
6.9. Ramadan 30
7. COMPETITION 30
7.1. Barriers to Entry 31
8. SWOT ANALYSIS 32
9. OUTLOOK 33
10. INDUSTRY ASSOCIATIONS 33
11. REFERENCES 34
11.1. Publications 34
11.2. Websites 34
APPENDIX 1 36
Summary of Major Players 36
COMPANY PROFILES 37
AKWA GROUP S.A. 37
BIM STORES SARL 39
LABEL VIE S.A. 40
LIBYA OIL MAROC S.A.S 42
MARJANE HOLDING S.A. 44
SOCIETE VIVO ENERGY MAROC S.A. 45
SUNSTAR GROUP LTD 46
YNNA HOLDING S.A. 48