INDUSTRY REPORTS PUBLICATIONS DATA FEED SERVICES WOWEB CONTACT US
Item added to your cart
Manufacture of Breakfast Cereals
BY Sharmaine Hamer
South Africa
25 October 2018
R 10 080.00 (ZAR)  
estimated $ 723.26 (USD) *
Buy Now

The Manufacture of Breakfast Cereals


This report focuses on the manufacture of breakfast cereals in South Africa, which remains resilient in difficult conditions. The market is dominated by three large companies, Tiger Brands, Pioneer Foods and Kellogg’s South Africa. Statistics SA figures show that bread and cereal prices were 3.1% cheaper in June 2018 than they were in June 2017, indicating significant price pressure in a highly competitive market.


Challenging Conditions


This sector is operating under challenging trading conditions as a result of rising input costs and weaker consumer demand due to a lack of disposable income. Trends in the sector include increased demand for better nutrition in breakfast cereals and concerns over high sugar and carb content. Continued consumer preference for convenience has led to an increase in easy-to-use products such as breakfast biscuits and snack bars. The growing popularity of these products and rising health awareness among consumers are expected to influence demand and consumption of breakfast cereals.


Report Coverage


The Manufacture of Breakfast Cereals describes current conditions, the growing trend towards food with less sugar and salt and other factors influencing the success of the sector. This report provides comprehensive profiles of 12 industry players ranging from the three major companies to smaller companies such as Alpen Food Company and Futurelife, both of which are partly owned by Pioneer, as well as the recently-listed Libstar Holdings, whose subsidiary Ambassador Foods manufactures breakfast cereals and cereal bars.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Supply Chain 2
2.2. Geographic Position 2
3. SIZE OF THE INDUSTRY 3
4. STATE OF THE INDUSTRY 3
4.1. Local 3
4.1.1. Corporate Actions 6
4.1.2. Regulations 6
4.1.3. Enterprise Development and Social Economic Development 8
4.2. Continental 9
4.3. International 10
5. INFLUENCING FACTORS 11
5.1. Economic Environment update 11
5.2. Rising Operating Costs and Declining Sales 12
5.3. Health issues and Genetically Modified Organisms (GMOs) 12
5.4. Availability of Land and Crops 12
5.5. Technology, Research and Development (R&D) and Innovation 13
5.6. Labour 13
5.7. Cyclicality 14
5.8. Environmental Concerns 14
6. COMPETITION 15
6.1. Barriers to Entry 16
7. SWOT ANALYSIS 16
8. OUTLOOK 16
9. INDUSTRY ASSOCIATIONS 17
10. REFERENCES 17
10.1. Publications 17
10.2. Websites 18
APPENDIX 1 19
Summary of Major Players 19
COMPANY PROFILES 21
AGT FOODS (PTY) LTD 21
ALPEN FOOD COMPANY SOUTH AFRICA (PTY) LTD 23
DAISY HEALTH FOODS CC 25
DATEX INTERNATIONAL CC 27
FUTURE LIFE HEALTH PRODUCTS (PTY) LTD 29
HEARTLAND FOODS (PTY) LTD 31
KELLOGG COMPANY OF SOUTH AFRICA (PTY) LTD 33
LIBSTAR OPERATIONS (PTY) LTD 35
NESTLE (SOUTH AFRICA) (PTY) LTD 41
PIONEER VOEDSEL (PTY) LTD 45
TIGER BRANDS LTD 49
VITAL HEALTH FOODS (PTY) LTD 54