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The Liquor Industry
BY Marc Bosman
South Africa
30 October 2018
R 10 080.00 (ZAR)  
estimated $ 723.26 (USD) *
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The Liquor Industry


The South African liquor industry, including manufacture, wholesale and retail, is valued at between R106.1bn and R129bn. The industry is considered mature and growth is largely organic. Total 2017 liquor consumed was almost 4.24 billion litres, reflecting growth of 1.9% over 2016, driven by a growing population, aggressive expansion in retail liquor and product premiumisation. Growth is expected in 2018 despite the poor economic climate and will be aided by currency weakness reflected in rising exports.


Industry Developments


The Liquor Amendment Bill is expected to have a significant effect on the sector. In the wine industry, there is an ongoing decline in primary grape producer numbers and area under vines as the sector remains largely unsustainable at current input cost levels. The illegal and illicit liquor trade continues to have a major impact on the industry and the fiscus, and it is estimated that approximately 50% of liquor consumed in sub-Saharan Africa is produced illegally. The expansion of major grocery retailers’ liquor brands, including Tops and LiquorShop, has substantially changed liquor retail in South Africa. The burgeoning craft gin industry indicates there is still room for new players and growth and innovation in the industry.


Report Coverage


The detailed report on the South African liquor industry provides statistics for the sector, describes current conditions and trends, and discusses the impact of new regulations and other factors influencing the success of the sector. Included in the report are profiles of 48 producers, distributors, wholesalers and retailers of alcoholic beverages including the major grocery retailers, major wine and spirits producers such as Distell and DGB as well as numerous independent wine farms.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 5
4. STATE OF THE INDUSTRY 14
4.1. Local 14
4.1.1. Corporate Actions 18
4.1.2. Regulations 19
4.1.3. Enterprise Development and Social Economic Development 22
4.2. Continental 24
4.3. International 28
5. INFLUENCING FACTORS 32
5.1. Economic Environment 32
5.2. Health Issues 33
5.3. Illegal and Illicit Liquor Trade 34
5.4. Rising Operating Costs 35
5.5. Technology, Research and Development (R&D) and Innovation 35
5.6. Labour 36
5.7. Cyclicality 39
5.8. Environmental 39
6. COMPETITION 40
6.1. Barriers to Entry 41
7. SWOT ANALYSIS 42
8. OUTLOOK 43
9. INDUSTRY ASSOCIATIONS 43
10. REFERENCES 45
10.1. Publications 45
10.2. Websites 45
APPENDIX 1 – SUMMARY OF MAJOR PLAYERS 48
Producers/Wholesalers of Liquor 48
Retailers 51
Distributors 53
COMPANY PROFILES - PRODUCERS/WHOLESALERS OF LIQUOR 55
BACKSBERG ESTATE CELLARS CC 55
BERFIN WORLDWIDE (PTY) LTD 57
BOLAND WINGERDE INTERNASIONAAL LTD 59
DE WAAL WINES (PTY) LTD 61
DE WETSHOF ESTATE (PTY) LTD 63
DGB (PTY) LTD 65
DIAGEO SOUTH AFRICA (PTY) LTD 68
DISTELL GROUP LTD 70
EDWARD SNELL AND COMPANY (PTY) LTD 73
EXCELSIOR MARKETING (PTY) LTD 76
FAIRVIEW WINES (PTY) LTD 78
GRAHAM BECK ENTERPRISES (PTY) LTD 80
KLEINE ZALZE WINES (PTY) LTD 83
LANZERAC ESTATE INVESTMENTS (PTY) LTD 85
MORGENSTER (1711) (PTY) LTD 87
NCP ALCOHOLS (PTY) LTD 90
NEWSHELF 1167 (PTY) LTD 93
ORANJERIVIER WYNKELDERS CO-OPERATIVE LTD 95
P C KELDERS (PTY) LTD 98
PERNOD RICARD SOUTH AFRICA (PTY) LTD 100
ROBERTSON KOOPERATIEWE WYNMAKERY LTD 103
RUSTENBERG WINES (PTY) LTD 105
SIMONSIG WINES (PTY) LTD 107
SOUTH AFRICAN BREWERIES (PTY) LTD (THE) 109
SPIER FARM MANAGEMENT (PTY) LTD 112
STELLENBOSCH VINEYARDS (PTY) LTD 114
TIGER BRANDS LTD 116
VAN LOVEREN VINEYARDS (PTY) LTD 121
VERGELEGEN WINES (PTY) LTD 123
WARSHAY INVESTMENTS (PTY) LTD 125
ZANDWIJK WINES (PTY) LTD 128
ZIDELA WINES (PTY) LTD 130
COMPANY PROFILES – RETAILERS 132
BEADICA 276 CC 132
BIG DADDY'S LIQUORS (PTY) LTD 134
DIAMONDS DISCOUNT LIQUOR (PTY) LTD 136
LIQUOR CITY-THE LIQUOR BOYS CC 140
MASSMART HOLDINGS LTD 149
PICARDI HOTELLE (PTY) LTD 155
PICARDI LIQUORS (PTY) LTD 158
PICK N PAY STORES LTD 160
ROBINSON LIQUORS (PTY) LTD 165
SHOPRITE HOLDINGS LTD 169
SPAR GROUP LTD (THE) 173
WOOLWORTHS (PTY) LTD 178
COMPANY PROFILES – DISTRIBUTORS 181
COOL WINES (PTY) LTD 181
OCEAN TRADERS INTERNATIONAL AFRICA (PTY) LTD 183
REALLY GREAT BRAND COMPANY (PTY) LTD (THE) 184
VINIMARK TRADING (PTY) LTD 187
WINES OF THE WORLD DISTRIBUTORS (PTY) LTD 189