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Retail of Furniture, Appliances and White Goods
BY Nina Shand
South Africa
11 April 2019
R 14 400.00 (ZAR)  
estimated $ 1 026.30 (USD) *
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Retail of Furniture and Appliances


The furniture and appliance industry’s contribution to overall retail sales continues to contract from 5.4% of total retail sales in 2016 to 4.25%, equating to R44.48bn, in 2018. However, household furniture, appliances and equipment sales grew 10.6% in 2018 against overall retail sales growth of 2.1%, despite the fallout from the revelation of accounting irregularities at Steinhoff International in December 2017. Steinhoff owns a majority stake in Pepkor, the country’s largest furniture retailer through JD Group.


Continued Growth


The most recent sales figures for October, November and December 2018, boosted by Black Friday, have been particularly high against the backdrop of sluggish retail sales and despite the poor economy and some upheaval in the industry.


Report Coverage


This report focuses on the retail of furniture, appliances and white goods in South Africa, including information on the size and state of the industry and factors influencing its success. Developments including those at Steinhoff, the growth in online sales and expansion of South African furniture retailers on the continent are discussed. There are comprehensive profiles of 16 companies including major players such as JD Group, Shoprite and Lewis, that have a combined footprint of 2,040 stores in South Africa.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Supply Chain 2
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 5
4. STATE OF THE INDUSTRY 5
4.1. Local 5
4.1.1. Corporate Actions 8
4.1.2. Regulations 9
4.1.3. Enterprise Development and Social Economic Development 11
4.2. Continental 13
4.3. International 15
5. INFLUENCING FACTORS 17
5.1. Economic Environment 17
5.2. Increase in Imports 17
5.3. Information Technology, Research and Development (R&D) and Innovation 18
5.4. Rising Input Costs 19
5.5. Labour 20
5.6. Cyclicality 21
5.7. Environmental Concerns 22
5.8. Logistics 24
6. COMPETITION 25
6.1. Barriers to Entry 27
7. SWOT ANALYSIS 28
8. OUTLOOK 28
9. INDUSTRY ASSOCIATIONS 29
10. REFERENCES 29
10.1. Publications 29
10.2. Websites 30
APPENDIX 1 32
Summary of Notable Players 32
COMPANY PROFILES 38
CASH CONVERTERS SOUTHERN AFRICA (PTY) LTD 38
CASH CRUSADERS FRANCHISING (PTY) LTD 43
CORICRAFT GROUP (PTY) LTD 45
EDCON LTD 48
FAIR DISCOUNTERS (PTY) LTD 52
FOSCHINI RETAIL GROUP (PTY) LTD 54
HOMECHOICE (PTY) LTD 57
JD GROUP (PTY) LTD 59
LEWIS GROUP LTD 62
MASSMART HOLDINGS LTD 65
MR PRICE GROUP LTD 71
NUNGU TRADING 478 (PTY) LTD 76
PICK N PAY STORES LTD 78
SHOPRITE HOLDINGS LTD 83
TELJOY (PTY) LTD 87
VERIMARK HOLDINGS (PTY) LTD 89