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Sale, Maintenance and Repair of Motorcycles and Parts
BY Yasmin Mahomedy
South Africa
30 April 2019
R 14 400.00 (ZAR)  
estimated $ 1 016.14 (USD) *
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Sale, Maintenance and Repair of Motorcycles and Parts


The South African motorcycle sector continues to experience declining sales as the weakening rand has caused the cost of bikes to double in the past two years and as economic conditions restrained consumer spending. Revenue of members of the Association of Motorcycle Importers and Distributors was approximately R1.42bn in 2018, down from R1.57bn in 2017. The number of registered motorcycles was 15,359 in 2018 compared to 23,304 in 2015. There are no local manufacturers, and all units and parts are imported.


Room for Growth


While the motorcycle industry is growing in other emerging markets, local sales are declining, as are the number of industry participants. South Africa does not have a large number of people who commute by bike, and sales are predominantly commercial (delivery) and leisure at the high end. However, sales of small motorcycles under 500cc grew by 12.5% in 2018 to in line with the growth of the fast food delivery sector which uses small bikes for deliveries, and this growth is set to increase.


Report Coverage


This report covers the sale, maintenance and repair of motorcycles and parts, and the factors influencing the sector’s success, including the growing delivery sector. While there are no local manufacturers, the report includes comprehensive profiles of 18 companies including importers of major international brands such as BMW, Honda, KMSA Distributors (Kawasaki), Suzuki and Tuning Fork (Yamaha). Profiled companies that sell parts or service motorcycles include Max Motorcycle Parts, Triumph, which was appointed as the local Triumph motorcycle distributor last year, and Fire It Up, which was recently awarded the official importer rights for MV Agusta.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 3
4. STATE OF THE INDUSTRY 4
4.1. Local 4
4.1.1. Corporate Actions 6
4.1.2. Regulations 7
4.1.3. Enterprise Development and Social Economic Development 8
4.2. Continental 8
4.3. International 9
5. INFLUENCING FACTORS 10
5.1. Economic Environment 10
5.2. Rising Operating Costs 10
5.3. Technology, Research and Development (R&D) and Innovation 11
5.4. Labour 12
5.5. Cyclicality 13
5.6. Environmental Concerns 13
6. COMPETITION 13
6.1. Barriers to Entry 14
7. SWOT ANALYSIS 14
8. OUTLOOK 15
9. INDUSTRY ASSOCIATIONS 15
10. REFERENCES 16
10.1. Publications 16
10.2. Websites 16
APPENDIX 1 17
Summary of Notable Players 17
COMPANY PROFILES 20
BMW (SOUTH AFRICA) (PTY) LTD 20
C DEYSEL 23
COMBINED MOTOR HOLDINGS LTD 24
FIRE IT UP CC 27
HARLEY-DAVIDSON AFRICA (PTY) LTD 29
HONDA MOTOR SOUTHERN AFRICA (PTY) LTD 31
HUSQVARNA MOTORCYCLES SA (PTY) LTD 33
KMSA DISTRIBUTORS (PTY) LTD 35
KTM MOTORCYCLES SA (PTY) LTD 38
MAX MOTORCYCLE PARTS SA (PTY) LTD 41
MOTO UNO RACING CC 42
RODEO DRIVE CARS (PTY) LTD 43
SMITH MINING EQUIPMENT (PTY) LTD 45
SOUTHERN AFRICAN MOTORCYCLES (PTY) LTD 47
SUZUKI AUTO SOUTH AFRICA (PTY) LTD 49
TRIUMPH SOUTH AFRICA (PTY) LTD 52
TUNING FORK (PTY) LTD 53
V - TWO CYCLES CC 56