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The Poultry and Egg Industry
BY Marc Bosman
South Africa
11 June 2019
R 14 400.00 (ZAR)  
estimated $ 1 015.12 (USD) *
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The Poultry and Egg Industry


The poultry and egg industry is the largest sub-sector of the South African agricultural sector. The poultry industry represented 16.6% or R47.9bn of the total gross value of 2018 agricultural production of R288.6bn and is the largest animal production segment. The industry suffered numerous casualties during the avian flu outbreaks, which were exacerbated by increased competition from imports and the industry continues to consolidate. There is increasing pressure from rising input costs, particularly those for feed, transportation, energy and labour as well as declining consumer spending, although the industry was heading for a seasonal upturn in mid-2019.


Import Debate Rages On


The greatest challenge to local producers remains surging imports, with Brazil replacing avian flu-impacted European exports. Cheap or “dumped” brown chicken meat is sold locally below the foreign cost of production through foreign government subsidies. While this benefits meat importers, foreign exporters, consumers, local producers, importers and potential exporters continue to engage in heated public debate and legal action. Total 2018 poultry imports by volume were 19% above the 2013-2017 five-year average. Brazil is by far the biggest exporter to South Africa, followed by the United States.


Report Coverage


This report focuses on the poultry and egg industry with comprehensive information on the size and state of the industry, production, sales, import and export trends as well as market share information. The factors that influence the industry, including the effects of avian flu and tariffs, are discussed. There are comprehensive profiles of 18 companies including major chicken producers such as RCL Foods and Astral and dominant egg producer Quantum Foods. Other profiled companies Country Bird Holdings, which bought the Opti Agri, and Crown Chickens, trading as Sovereign Foods, which merged with the Cold Storage Group.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 2
2.1. Industry Value Chain 3
2.2. Geographic Position 6
3. SIZE OF THE INDUSTRY 7
4. STATE OF THE INDUSTRY 15
4.1. Local 15
4.1.1. Corporate Actions 21
4.1.2. Regulations 22
4.1.3. Enterprise Development and Social Economic Development 23
4.2. Continental 24
4.3. International 26
5. INFLUENCING FACTORS 29
5.1. Government Intervention 29
5.2. Health and Disease 30
5.3. Economic Environment 32
5.4. Input and Operating Costs 33
5.5. Labour 35
5.6. Technology, Research and Development (R&D) and Innovation 38
5.7. Cyclicality 39
5.8. Environmental Concerns 40
6. COMPETITION 40
6.1. Barriers to Entry and Moving up the Value Chain 41
7. SWOT ANALYSIS 42
8. OUTLOOK 43
9. INDUSTRY ASSOCIATIONS 44
10. REFERENCES 45
10.1. Publications 45
10.2. Websites 52
APPENDIX 1 54
Summary of Notable Players 54
COMPANY PROFILES 57
AFGRI POULTRY (PTY) LTD 57
ALZU ONDERNEMINGS (PTY) LTD 59
ARBOR ACRES SOUTH AFRICA (PTY) LTD 62
ASTRAL OPERATIONS LTD 64
BOSCHVELD RANCHING (PTY) LTD 67
COUNTRY BIRD HOLDINGS (PTY) LTD 69
CROWN CHICKENS (PTY) LTD 73
EGGBERT EGGS (PTY) LTD 75
ELGIN POULTRY ABATTOIR (PTY) LTD 77
FOURIE'S POULTRY FARMS (PTY) LTD 79
KLEIN KAROO INTERNATIONAL (PTY) LTD 81
KUIPERS GROUP (PTY) LTD 85
MOSSTRICH (PTY) LTD 87
PAVATI TRADING 116 (PTY) LTD 89
QUANTUM FOODS (PTY) LTD 91
RCL FOODS LTD 94
ROELCOR MALMESBURY (PTY) LTD 100
TOP-LAY EIERKOOPERASIE BEPERK 102