A good year at WOW
Our 2024 financial year concluded at the end of March. It was a demanding year, but in true WOW style, our team embraced the challenges to deliver encouraging results.
FY2024 saw WOW welcome 17 new clients, including a global and two African organisations domiciled outside South Africa. We are also pleased with the healthy uptake of additional WOW products by existing clients.
While any client loss is always concerning and triggers introspection on how we can do things better, we value our loyal client base and were encouraged by a further year-on-year improvement in our client retention rate, which is currently 97%. It is gratifying that the past year also saw us welcome back four previous clients.
A review of our clients’ WOWEB usage between the 2022 and 2023 calendar years revealed pleasing growth across most data categories. In particular, we celebrated a 25.6% increase in the number of industry research reports downloaded by clients, up from 18,182 to 22,839 reports. It is good to see the investment in continuous improvement of our research paying off.
Interesting to note is the change in most popular industry segments between 2022 and 2023, with only four industries featuring in the top 10 of both years:

To conclude, growth in our content statistics were pleasing. At the end of March, unique shareholding relationships in the WOW database amounted to 5,399,322 and a few other content growth highlights include:

We are looking forward to another year filled with growth opportunities.
Contact us to access WOW's quality research on African industries and business
Contact UsRelated Articles
Newsletters
Tariff turmoil
The US position on trade tariffs under the current administration has disrupted global trade patterns, which are currently being reset. Consulting economist Marthinus Havenga has recently completed a report on...
Newsletters
AI and WOW
AI and WOW As mentioned in previous communications, we have conducted extensive testing with AI for user experience and research, with mixed results. However, AI is here to stay and...
Newsletters
WOW succession plan
It is in the interests of all business stakeholders that a succession plan be in place, and Who Owns Whom has implemented a board-approved plan, effective August 1, 2025. The...


