Who Owns Whom

Providing a Window into African Industries

Industries most impacted by current global events

Scroll Down

Who Are We

Who Owns Whom

Who Owns Whom (WOW) was established in 1980 as an independent organisation producing high quality, original research on African business and industry.

Years of Experience 40+ Researched Industries 330+ Industry reports 600+ Company Profiles 20 000+ Company Profiles 20 000+ Years of Experience 40+ Researched Industries 330+ Industry reports 600+


Our Solutions

WOW Products Inform Key Business Functions

  • Marketing Intelligence

    Gain valuable insight into industry drivers and ‘pain points’ affecting target markets.

    Read More
  • Know Your Client

    Corroborate Information supplied by clients and prospective clients.

    Read More
  • Know Your Supplier

    Corroborate Information supplied by your supplier.

    Read More
  • Risk Services

    Corroborate Information supplied.

    Read More
  • Regulatory Requirements

    Confirm ownership and statutory information.

    Read More
  • Strategy and Acquisitions

    Identify and analyse potential vertical and horizontal acquisition opportunities.

    Read More
  • Targeting FDI

    Identify and analyse investment opportunities across the African continent.

    Read More
  • Private Equity

    Understand industry drivers that impact on your investments.

    Read More
Industry Reports on 330+ Key Industries 600 WOW has over

WOW Store

Shop Over 600 Industry Reports in our WOW Store

The WOW report store offers approximately 600 industries reports across the African continent. The reports present an overview of each industry covering aspects such as size, supply chain, state of the industry, influencing factors, competition, a SWOT analysis, outlook and a profile of all major players both listed and unlisted.

Our Products

WOWEB Platform

Who Owns Whom’s proprietary, intuitive web-based research platform which optimally presents the WOW content for interrogation and extraction by the user.

Our Products

WOW Data Feeds

Populate and maintain internal management systems such as sales, client, procurement and risk management systems with relevant data sets.

Our Products


The CIPC WOWEB MODULE gives authorised users access to entity and principal data from the Companies Intellectual and Property Commission (CIPC) via Who Owns Whom’s WOWEB research platform.

Our Products

Linkages WOWEB Module

A recently-launched WOW solution called Linkages overlays a series of algorithms over five datasets: companies; their directors; shareholders; advisors; and industries, highlighting multiple influences and potential conflicts of interest.

Get Listed

Listing your company on the WOW database makes your product and service offerings visible to major corporations and organisation in the disciplines listed below. It will also provide an independent verification source for supplier onboarding by customers for FICA and KYC purposes.

For over 40+ years, WOW has developed a unique research methodology you can rely on

Our Clients