Market intelligence and strategy on the emerging African markets
Gain valuable insight into target industries, new opportunities and understand potential vertical and horizontal expansion opportunities.
- Understand the competitive landscape
- Understand key success factors, pain points and key drivers of target markets
- Identify possible industry technological or regulatory risk to customers
- Target groups and sectors as prospective markets
- Identify opportunities through cross-ownership and/or cross-directorships
- Identify customers’ African footprint
- Identify new foreign direct investment (FDI) into a target market
- Expand market share in existing markets by identifying customer peers
- Enrich and optimise sales intelligence from internal CRM systems
- Monitor news that may highlight opportunity or risk
- Identify linkages between directors/shareholders/advisors that could be leveraged
- Be alerted to management changes within your customer industries
Our WOWEB and WOW Data Feed subscription products support your key business functions.

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Marketing Intelligence
For over 40+ years, WOW has developed a unique research methodology you can rely on
Media
Supporting news
South AfricaTransportation and storage
Africa’s Ports and Harbours: Driving Trade and Growth Across the Continent
Read MoreAccommodation and food service activitiesSouth Africa
Trends, challenges and opportunity in the South African liquor Industry
Read MoreAgriculture forestry and fishingBotswana
Agribusiness in Botswana – the way forward after elections
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