Market intelligence and strategy on the emerging African markets
Gain valuable insight into target industries, new opportunities and understand potential vertical and horizontal expansion opportunities.
- Understand the competitive landscape
- Understand key success factors, pain points and key drivers of target markets
- Identify possible industry technological or regulatory risk to customers
- Target groups and sectors as prospective markets
- Identify opportunities through cross-ownership and/or cross-directorships
- Identify customers’ African footprint
- Identify new foreign direct investment (FDI) into a target market
- Expand market share in existing markets by identifying customer peers
- Enrich and optimise sales intelligence from internal CRM systems
- Monitor news that may highlight opportunity or risk
- Identify linkages between directors/shareholders/advisors that could be leveraged
- Be alerted to management changes within your customer industries
Our WOWEB and WOW Data Feed subscription products support your key business functions.
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Marketing Intelligence
For over 40+ years, WOW has developed a unique research methodology you can rely on
Media
Supporting news
Accommodation and food service activitiesSouth Africa
Accommodation – a pillar of the tourism industry
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The Impact of streaming on music industry earnings in South Africa
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