Marketing Intelligence for the Emerging African Markets

Gain valuable insight into industry drivers and ‘pain points’ affecting target markets

• Target groups and sectors as prospective markets
• Identify opportunities through cross-ownership and/or cross-directorships
• Identify customers’ African footprint
• Identify new foreign direct investment (FDI) into a target market
• Expand market share in existing markets by identifying customer peers
• Use strategic sales information to improve prospecting success rate
• Enrich and optimise sales intelligence from internal CRM systems