Who Owns Whom

Retail of Furniture, Appliances and White Goods in South Africa 2021

Stephen Timm | South Africa | 15 November 2021

Full Report

R 9 500.00(ZAR) estimated $ 566.13 (USD)*

Industry Overview

R 6 650.00(ZAR) estimated $ 396.29 (USD)*

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Report Coverage

This report focuses on the retail of furniture, appliances and white goods in South Africa, and includes comprehensive information on the state and size of the sector, sales, trade, developments and corporate actions. There are profiles of 26 companies, including the major players JD Group, Shoprite and Lewis, which together account for just under half of industry revenue, second-hand retailers such as Cash Converters and Cash Crusaders and online retailers such as Takealot.

Retail of Furniture, Appliances and White Goods in South Africa

Despite losing weeks of trade as stores were closed during hard lockdown, retailer’s sales of furniture, appliances and white goods declined by only 3.7% in 2020, at a slightly lower rate than total retail sales. Sales recovered strongly in the early months of 2021, but following the onset of the third wave of the pandemic, unrest in July and supply constraints, sales were slower in June, July and August. The industry has benefitted from people establishing offices to work from home and increased spending on home furniture and appliances as people have had to spend more time at home.

Trends

An increasing number of furniture and appliance sales in the country are now concluded online. Sales of small home appliances like kettles, coffee makers, microwaves and vacuum cleaners, grew in 2020 as consumers stuck at home during lockdown bought new appliances. In the constrained economic environment, sales are increasingly being driven by promotions. Credit sales continue to decline as a percentage of retail sales. Some retailers have increased their stock levels amid concerns over supply constraints.

Logistics

Most chains have centralised distribution and have implemented warehouse management technologies to cut costs and ensure little disruption to supply. Logistics and distribution is a major challenge for retailers that operate on the African continent and companies often need to make significant upfront investment in distribution centres. Most freight to Africa is transported on roads

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Historical Reports

Retail of Furniture, Appliances and White Goods 2019-04-11

R 1 900.00(ZAR) estimated $113.23 (USD)*

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Retail of Furniture, Appliances and White Goods 2017-06-13

R 1 900.00(ZAR) estimated $113.23 (USD)*

View Report Add to Cart

Retail Trade of Furniture and Appliances 2015-11-27

R 1 900.00(ZAR) estimated $113.23 (USD)*

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Table of Contents

PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Supply Chain 3
2.2. Geographic Position 5
3. SIZE OF THE INDUSTRY 6
4. STATE OF THE INDUSTRY 13
4.1. Local 13
4.1.1. Corporate Actions 17
4.1.2. Regulations 18
4.1.3. Enterprise Development and Social Economic Development 20
4.2. Continental 22
4.3. International 28
5. INFLUENCING FACTORS 32
5.1. COVID-19 32
5.2. Economic Environment 33
5.3. Government and Sector Initiatives 35
5.4. Increase in Imports 35
5.5. Technology, Research and Development (R&D) and Innovation 36
5.6. Rising Input Costs 38
5.7. Labour 39
5.8. Cyclicality 41
5.9. Environmental Concerns 42
5.10. Logistics 45
6. COMPETITION 46
6.1. Barriers to Entry 48
7. SWOT ANALYSIS 49
8. OUTLOOK 50
9. INDUSTRY ASSOCIATIONS 50
10. REFERENCES 51
10.1. Publications 51
10.2. Websites 52
APPENDIX 1 54
Summary of Notable players 54
APPENDIX 2 62
SIC Codes for Appliances and White Goods 62
COMPANY PROFILES 63
Botha en Barnard Meubelmakers CC 63
Cash Converters Southern Africa (Pty) Ltd 64
Cash Crusaders Franchising (Pty) Ltd 69
Clicks Group Ltd 72
Dynamic Bedding Retail (Pty) Ltd 76
Fair Discounters (Pty) Ltd 78
Forfive (Pty) Ltd 81
Foschini Retail Group (Pty) Ltd 83
Gumtree South Africa (Pty) Ltd 86
HomeChoice (Pty) Ltd 87
JD Group (Pty) Ltd 89
Lewis Group Ltd 92
Massmart Holdings Ltd 96
Mr Price Group Ltd 102
Nictus Ltd 108
Nungu Trading 478 (Pty) Ltd 111
Pick n Pay Stores Ltd 113
Pierre Cronje (Pty) Ltd 118
Shoprite Holdings Ltd 119
Tafelberg Furniture Stores (Pty) Ltd 125
Takealot Online (RF) (Pty) Ltd 127
Tapestry Home Brands (Pty) Ltd 132
Teljoy (Pty) Ltd 136
Trestle South Africa (Pty) Ltd 138
Verimark Holdings (Pty) Ltd 139
Weylandt's Furniture Cape Town (Pty) Ltd 142