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Value of the South African Confectionery Market
The value of the South African confectionery market is between R11bn and R12bn with chocolate confectionery accounting for approximately half of this total. Locally the market share of the three main chocolate manufacturers, multinationals Mondelez South Africa, Tiger Brands and Nestlé has contracted as a result of the increasing popularity of premium and handmade chocolates. Meanwhile the sugar confectionery sub-sector is dominated by two regional companies, Candy Tops and Trade Kings
Multinationals in South Africa are following global strategies of improving efficiencies in their supply chains. This includes improving economies of scale, which often entails selling off non-core brands to small independent companies. The global trend of centralising production is also having an effect on the local manufacturing industry.
This report focuses on the local confectionery market and specifically on the chocolate confectionery market which despite tough economic times and growing concerns over health aspects and sustainability issues, continues to grow at 10% per annum. The report also profiles 21 industry players, ranging from Mondelez South Africa which employs 2,200 people to recently established small enterprise Inkanyezi Chocs (Pty) Ltd t/a Arriba Chocolates, which has 18 employees at its Randburg factory.