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The Event Management Industry
The Exhibition Association of Southern Africa (EXSA) estimates the value of the South African events at R45bn. Although low economic growth of 2% is expected for 2015, the events industry is growing and achieving international recognition. South Africa’s global ranking with the International Congress and Convention Association (ICCA) as a business event destination has improved from 37th in 2012 to 34th in 2013 and 32nd in 2014.
Developments in the Sector
There have been a number of new entrants to the sector. Companies such as MMI South Africa (Pty) Ltd, a subsidiary of Messe Munich, and Thebe Reed Exhibitions, a joint venture between Reed UK and the Thebe Tourism Group, have been established. New associations have set up office in the country: a regional African office of ICCA was opened in Johannesburg in 2013; and the South African National Convention Bureau (SANCB) was established within the Department of Tourism. There has also been growth in the conference exhibition sector of the industry. World Travel Market (WTM) Africa was introduced in 2014, for example, and 500 qualified buyers attended and 5,386 pre-scheduled appointments with exhibitors were made.
The report on the South African Event Management focuses on the current state of the sector, developments within the sector and factors influencing the success of the industry. The report profiles a total of 97 companies including Public Relations company, Magna Carta Reputation Management Consultants (Pty) Ltd, one of the largest companies in the sector which employs 73 staff members, and Professional Conference Organiser, Scatterlings of Africa (Pty) Ltd which employs 14 people. MJ Event Gear (Pty) Ltd is one of the 41 profiled companies active in the equipment hire sub-sector and specialises in all aspects of technical event management, production and design and it supplies the services of riggers, lighting designers, sound engineers and systems technicians.