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Manufacture and Supply of Batteries and EMD Updated Report Available
BY Marc Bosman
South Africa
29 October 2015
R 2 040.00 (ZAR)  
estimated $ 145.50 (USD) *
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The Manufacture of Batteries


This report focuses on the manufacture and supply of batteries in South Africa. The Department of Environmental Affairs estimates that 50 million batteries are sold locally each year, primarily to the automotive, industrial and retail markets. Although the domestic manufacturing sector has the capacity to produce 5 million automotive batteries per annum, average annual production has been 4 million batteries over the last three years, sufficient to supply the replacement market for the South African Customs Union and the requirements of the Original Equipment Manufacturers. In the dry-cell battery sector Eveready is the only local manufacturer, competing with imported international brands such as Duracell, Panasonic and Energiser.


A Challenging Market


Local manufacturers of automotive batteries are finding it increasingly difficult to compete with imports especially those from South Korea, where manufacturers receive government grants and incentives. The latest available statistics show that importers have grown market share from about 8.5% in 2010 to just over 20% in 2013. The current electricity crisis has also proved challenging: although batteries are required for generators to cope with load shedding and for energy storage in the renewable energy sector, it negatively affects the cost of manufacture. The only local manufacturer of Electrolytic Manganese Dioxide (EMD), which is a vital component of the battery cathode mix in Alkaline and Lithium-ion batteries, decided to close down its operations in 2014. Delta EMD ascribed this to increasingly challenging conditions which included global EMD over-capacity, the increasing cost of doing business and the substantial capital expenditure required to sustain operations.


Report Coverage


This report describes the current situation in the country, examines the increasingly competitive market and focuses on factors influencing the sector’s success, including the development of an industry Waste Management Plan and the importance of research and development into new, innovative technologies. The report also profiles seven local companies, including the four dominant manufacturers, Dixon, Eveready, First National Battery and Powertech.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 3
4. STATE OF THE INDUSTRY 6
4.1. Local 6
4.1.1. Electric Vehicle Batteries and Energy Storage 8
4.1.2. Corporate Actions 9
4.1.3. Regulations and Government Programmes 10
4.1.4. Enterprise Development and Social Economic Development 11
4.2. Continental 12
4.3. International 13
4.3.1. Lithium-Ion Battery Energy Storage 14
4.3.2. EMD 15
5. INFLUENCING FACTORS 15
5.1. Economic Environment 15
5.2. Labour 16
5.3. Rising Input Costs 16
5.4. Cyclicality 17
5.5. Environmental Concerns 17
6. COMPETITION 19
6.1. Barriers to Entry 21
6.2. Research and Development (R&D) 21
6.3. Innovation 22
7. SWOT ANALYSIS 24
8. OUTLOOK 25
9. INDUSTRY ASSOCIATIONS 25
10. REFERENCES 26
10.1. Publications 26
10.2. Websites 26
COMPANY PROFILES 28
CIRCUIT BREAKER INDUSTRIES (PTY) LTD 28
DONAVENTA HOLDINGS (PTY) LTD 31
ENERGIZER (SOUTH AFRICA) LTD 33
EVEREADY (PTY) LTD 35
METINDUSTRIAL (PTY) LTD 38
POWERTECH INDUSTRIES (PTY) LTD 41
PROCTER AND GAMBLE SA (PTY) LTD 43