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The Events Management Industry
The Event Management industry contributed R74.9bn to the national economy and created 151,950 jobs in 2015. The Meetings, Incentives, Conventions and Exhibitions (MICE) segment has become one of the most important sectors for attracting foreign visitors and investment into the country, with 11.4% of foreign tourists coming to the country solely for MICE activity. The successful hosting of the International AIDS Conference (AIDS 2016) in Durban during July 2016, which attracted approximately 18,000 delegates and 1,000 journalists, clearly illustrates that South Africa has “reached maturity and competes globally with the very best.”
Investment into Infrastructure
Despite the challenging economic environment with 0% growth predicted for 2016, investment into event-specific infrastructure continues. The new Century City Conference Centre began operating in Cape Town in 2016 and the R832m expansion of the Cape Town International Conference Centre (CTICC) is due to be completed in 2017. New venues include Aquila, Lanzerac, Rustenburg International Convention Centre and Tshwane International Convention Centre while the Ticketpro Dome in Johannesburg recently added a new venue facility, The Blue Label Wing Conference and Events Venue.
A gateway to the rest of Africa
Companies see Africa as a unique and interesting destination and are attracted by Africa’s growing middle class. The continent is becoming more popular as a MICE venue and there are currently 123 African venues listed in the 2015/2016 Business Events Africa Guidebook. Role players view the South African market as a first step to expansion into the rest of Africa.
The report on the Events sector describes current conditions, South Africa’s appeal as a destination for event activity and factors influencing the success of the sector. The report profiles 95 companies including exhibition organisers, Thebe Reed and Fiera Milano Exhibitions Africa (FMEA), owner of The Good Food and Wine Show. Also profiled are conference organisers such as Spintelligent (Pty) Ltd and Scatterlings of Africa (Pty) Ltd, as well as public relations companies and equipment hire companies.