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The Fresh Fruit and Vegetable Industry
BY Duncan Bekker
South Africa
08 March 2019
R 14 400.00 (ZAR)  
estimated $ 1 021.51 (USD) *
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The Fresh Fruit and Vegetable Industry


South African horticulture plays an increasingly key role in the wider agricultural sector and is a particularly important category for the country’s agricultural exports. Horticulture’s contribution to the value of total agriculture has steadily increased over the past two decades and fresh fruit and vegetables accounted for 28.8% of annual gross value of agricultural production in the 2017/2018 season. The horticultural industry accounts for over one third of total employment in South African agriculture.


Key Issues


While the vegetable market remains primarily driven by local demand, fruit is a lucrative export crop and South Africa a key supplier of deciduous and citrus fruit to counter-seasonal markets in the northern hemisphere. The industry faces several headwinds, and role players have identified water shortages and land expropriation without compensation as key challenges. The average price of agricultural land fell sharply during the first nine months of 2018 as expropriation concerns escalated. Despite the drought, which had a marked impact on the volume of summer and winter grains, horticultural production has been stable and exports are forecast to grow.


Report Coverage


This report examines the fresh fruit and vegetable sector in South Africa. South Africa’s horticultural produce was worth R78bn in the 2017/2018 growing season and the sector employs over 300,000 people. A major area of focus is the marketing of fresh fruit and vegetables through South Africa’s key distribution channels for horticulture: national fresh produce markets, large supermarkets, processors, and exports, all of which are discussed in detail in the report, as are numerous factors influencing the sector’s success.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 4
2.2. Geographic Position 5
3. SIZE OF THE INDUSTRY 6
4. STATE OF THE INDUSTRY 10
4.1. Local 10
4.1.1. Trade 17
4.1.2. Corporate Actions 21
4.1.3. Regulations 21
4.1.4. Enterprise Development and Social Economic Development 23
4.2. Continental 25
4.3. International 26
5. INFLUENCING FACTORS 28
5.1. Economic Environment 28
5.2. Input Costs 29
5.3. Labour 30
5.4. Cyclicality 32
5.5. Environmental Concerns 32
5.6. Technology, Research and Development (R&D) and Innovation 33
6. COMPETITION 35
6.1. Barriers to Entry 36
7. SWOT ANALYSIS 37
8. OUTLOOK 38
9. INDUSTRY ASSOCIATIONS 39
10. REFERENCES 39
10.1. Publications 39
10.2. Websites 40
APPENDIX 1 42
Disaggregated Distribution of Key Products 42