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Preserving Processing Fruit Vegetables industry South Africa

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2020

Natalie Bryden | South Africa | 05 October 2020

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2018

Duncan Bekker | South Africa | 30 August 2018

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2016

Duncan Bekker | South Africa | 19 December 2016

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2015

Duncan Bekker | South Africa | 30 July 2015

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Report Coverage

This report focuses on the South African fruit and vegetable processing industry, which includes frozen, canned and dried fruit and vegetables and fruit and vegetable juices. It includes information on the state and size of the sector, developments and corporate actions and influencing factors, including the effect of and response to coronavirus. There are profiles of 19 companies including Rhodes Food Group, Tiger Consumer Brands and Pioneer Foods. Other profiles include Clover, which was acquired by the Milco consortium and Libstar, which produces private label products.

Introduction

This report focuses on the South African fruit and vegetable processing industry, which includes frozen, canned and dried fruit and vegetables and fruit and vegetable juices. As part of the agro-processing sector, the industry has become increasingly important to the South African economy and has been identified as a key driver of inclusive and labour-intensive growth. The food and beverage manufacturing sector revenue was R566.7bn in 2019 and the fruit, vegetable, meat and fish processing sector revenue was around R155.7bn in 2019. The food and beverage manufacturing sector directly employs over 450,000 people and supports hundreds of thousands of farm labourers. The industry is increasingly concentrated and competition among major processors is on the rise. The sector faces a number of challenges including constrained consumer spending and increasingly stringent health and safety standards and regulations, especially for exporters.

Strengths

• A well- developed retail sector, and linkage to the rest of sub-Saharan Africa.
• Counter-seasonality to key export markets.
• Steadily increasing processing capacity.
• Strong government support for agro-processing.
• Weaker rand bolsters international business.
• Well-developed international trade links.

Weaknesses

• Highly cyclical.
• Substantial barriers to entry.
• Susceptible to depressed economic environment.
• Susceptible to failures in crop production and high post-harvest losses.

Opportunities

• Demand for healthy foods.
• High-value deciduous crops and fruit juice.
• Increasing regional and global demand, driven by growing population and emerging middle class.
• International opportunity driven by good demand for South African fruits and snacks in plastic cups.
• Snackification opens an opportunity for dried fruits.
• Supplying private label ranges for major retailers.

Threats

• Competition from other countries.
• Food safety and phytosanitary restrictions may affect exports of food products and certain food ingredients.
• Inefficiencies at ports are a significant constraint on the export of value-added goods.
• Inflationary pressure on input costs and pressure on consumer spending.
• Liquidity constraints in certain major markets in sub-Saharan Africa.
• Rand volatility against major trading currencies.
• Rising input costs tied to increases in horticultural unit production and wages.
• Security of water supply and water quality from local authorities which could impact production.
• Unreliable electricity supply could affect production.

Outlook

South Africa’s fruit and vegetable processing sector will continue to be affected by constrained consumer spending. Large processors indicated that the business environment is difficult and highly competitive, with manufacturers focusing on gaining market share, improving margins and driving growth into existing markets such as the EU and the US and new markets such as China. Consumers are becoming more nutritionally aware, are adopting healthier lifestyles, and are seeking convenient and cost-effective food products.

Read More..
 The Preserving and Processing of Fruit and Vegetables Industry in South Africa
The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2020

Full Report

R 1 900.00(ZAR) estimated $104.58 (USD)*

Industry Landscape

R 1 330.00(ZAR) estimated $ 73.21 (USD)*

Historical Reports

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2018-08-30

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2016-12-19

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2015-07-30

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 6
4.1. Local 6
4.1.1. Trade 11
4.1.2. Trends 14
4.1.3. Developments 14
4.1.4. Corporate Actions 15
4.1.5. Regulations 16
4.1.6. Enterprise Development and Social Economic Development 18
4.1.7. Government Initiatives 20
4.2. Continental 22
4.3. International 24
5. INFLUENCING FACTORS 25
5.1. Coronavirus 25
5.2. Economic Environment 26
5.3. Rising Operating Costs 28
5.4. Utilisation 28
5.5. Cyclicality 29
5.6. Drought and fruit Quality 29
5.7. Post-Harvest Losses 29
5.8. Health 30
5.9. Genetically Modified Organisms (GMOs) 30
5.10. Logistics 31
5.11. Health Promotion Levy 31
5.12. Food Safety and Religious Requirements 31
5.13. Technology, Research and Development (R&D) and Innovation 31
5.14. Environmental Concerns 32
5.15. Labour 33
6. COMPETITION 35
6.1. Barriers to Entry 36
7. SWOT ANALYSIS 37
8. OUTLOOK 38
9. INDUSTRY ASSOCIATIONS 38
10. REFERENCES 39
10.1. Publications 39
10.2. Websites 39
APPENDIX 1 41
Summary of Notable Players 41
COMPANY PROFILES 45
ASSOCIATED FRUIT PROCESSORS (PTY) LTD 45
CAMPERS CORNER RENTALS CC 47
CERES FRUIT PROCESSORS (PTY) LTD 49
CLOVER SA (PTY) LTD 51
DRIED FRUIT DIRECT MARKETING (PTY) LTD 56
EASTERN TRADING CO (PTY) LTD 58
FRUT SA (PTY) LTD 60
GIANTS CANNING CC 62
GRANOR-PASSI (LANGKLOOF) (PTY) LTD 64
GRANOR-PASSI (PTY) LTD 66
IN 2 FOOD GROUP (PTY) LTD 68
LIBSTAR OPERATIONS (PTY) LTD 70
MAGALIESBERG SITRUS MAATSKAPPY (PTY) LTD 75
MCCAIN FOODS (SOUTH AFRICA) (PTY) LTD 77
PIONEER FOODS GROCERIES (PTY) LTD 79
RHODES FOOD GROUP (PTY) LTD 82
SOUTHERN CANNED PRODUCTS (PTY) LTD 87
SUMMERPRIDE FOODS (PTY) LTD 89
TIGER CONSUMER BRANDS LTD 91

Introduction

This report focuses on the South African fruit and vegetable processing industry, including exports and key produce such as canned fruit and fruit juice. Part of the agro-processing sector, the industry has become increasingly important to South African manufacturing and is identified as a key driver of inclusive and labour-intensive growth. Fruit and vegetable processing was worth over R21bn in 2017, directly employs over 15,000 people and supports hundreds of thousands of farm labourers. The industry is increasingly concentrated and competition among major processors is on the rise. The sector faces a number of challenges ranging from constrained consumer spending to the ongoing drought in the Western Cape province and an increasingly stringent regulatory environment.

Strengths

• Counter-seasonality to key export markets and close to African export markets.
• Identified for significant government support.
• Steadily increasing processing capacity.
• Well-developed international trade network.

Weaknesses

• Exchange rate dependent.
• Increasingly mature and concentrated sector.
• Substantial barriers to entry.
• Susceptible to drought and fluctuations in horticultural yield.
• Susceptible to substitution for fresh produce when consumer spending is constrained.

Opportunities

• Government support including funding and linkage schemes.
• Increasing exports, particularly to Asia.
• Increasing regional demand for processed fruit and fruit juice.
• Localisation of imports, particularly of fruit juice.

Threats

• Carbon Tax.
• Concerns over land reform and expropriation without compensation.
• Continued slow economic growth and high unemployment will pressure consumer spending.
• Continuing drought and water shortages.
• Rising input costs including products, labour, energy, and fuel.
• Sugary Beverages Levy (SBL) and potential for sugar tax to expand in scope to other market segments.

Outlook

South Africa's large fruit and vegetable processors have faced a particularly disruptive and challenging business environment since 2017. A slow economy and constrained consumer spending have affected organic growth locally. The ongoing drought in the Western Cape has undermined fruit yields and pressured margins while input and production costs are rising. The drought has eased slightly in 2018 although winter rainfall remained below average levels. Fruit yields are forecast to stabilise although a full recovery is expected to take years. The drought's effect on the export market has been exacerbated by currency devaluations in key export regions combined with a strengthening rand. As of March 2018, a number of processors have reported increasing sales volumes but expect the business environment in South Africa and abroad to remain constrained. Competition in the fruit juice segment is increasing as processors invest in production capacity and new product lines. Rhodes has stated that “the canning fruit market is stable [although] margins remain well below guided levels.” Government support for the sector remains strong, and key public private partnerships are seeking to grow South Africa's processed fruit exports to Asia. However, the industry is also facing more stringent regulation in the form of the Sugary Beverages Levy, the looming Carbon Tax, and newly proposed inspection services. SAFJA “expects the scope of the [Sugary Beverages Levy] to expand.” Proposals regarding expropriation of land without compensation, depending on the details of implementation, are of particular concern for a number of agricultural stakeholders and may have fundamental and far-ranging consequences for the sector in future.

 The Preserving and Processing of Fruit and Vegetables Industry in South Africa
The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2018

Full Report

R 1 900.00(ZAR) estimated $104.58 (USD)*

Industry Landscape

R 1 330.00(ZAR) estimated $ 73.21 (USD)*

Historical Reports

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2020-10-05

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2016-12-19

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2015-07-30

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 5
4. STATE OF THE INDUSTRY 6
4.1. Local 6
4.1.1. Trade 14
4.1.2. Corporate Actions 17
4.1.3. Regulations 18
4.1.4. Enterprise Development and Social Economic Development 20
4.2. Continental 22
4.3. International 23
5. INFLUENCING FACTORS 24
5.1. Economic Environment 24
5.2. Rising Costs 25
5.3. Private Label Growth at Retailers 26
5.4. Labour 27
5.5. Government Initiatives 29
5.6. Expropriation without Compensation 29
5.7. Cyclicality 30
5.8. Environmental Concerns 31
5.9. Technology, Research and Development (R&D) and Innovation 31
6. COMPETITION 33
6.1. Barriers to Entry 34
7. SWOT ANALYSIS 34
8. OUTLOOK 35
9. INDUSTRY ASSOCIATIONS 36
10. REFERENCES 36
10.1. Publications 36
10.2. Websites 37
APPENDIX 1 39
Summary of Major Players 39
COMPANY PROFILES 42
ASSOCIATED FRUIT PROCESSORS (PTY) LTD 42
CERES FRUIT PROCESSORS (PTY) LTD 44
CLOVER SA (PTY) LTD 46
EASTERN TRADING CO (PTY) LTD 51
GIANTS CANNING CC 53
GRANOR-PASSI (LANGKLOOF) (PTY) LTD 55
GRANOR-PASSI (PTY) LTD 57
IN 2 FOOD GROUP (PTY) LTD 60
LIBSTAR OPERATIONS (PTY) LTD 62
MAGALIESBERG SITRUS MAATSKAPPY (PTY) LTD 68
MCCAIN FOODS (SOUTH AFRICA) (PTY) LTD 70
PIONEER FOODS GROCERIES (PTY) LTD 72
RHODES FOOD GROUP (PTY) LTD 74
SOUTHERN CANNED PRODUCTS (PTY) LTD 78
SUMMERPRIDE FOODS (PTY) LTD 80
TIGER CONSUMER BRANDS LTD 82

Report Coverage

This report examines the major activities of the sector, the size and state of the industry and how the recent drought and the depressed economic environment have increased input costs, constrained consumer spending and put pressure on operating margins. The report profiles 19 companies, including the three dominant companies, Tiger Brands, the Rhodes Food Group and Pioneer Foods. Also profiled is Summerpride Foods (Pty) Ltd, the country’s sole pineapple processing company that exports 88% of its processed pineapple preparations.

Introduction

This report focuses on the processing fruit and vegetables in South Africa. Part of the agro-processing sector, the industry is increasingly important to South African manufacturing. It was worth R14.6bn in 2015, directly employs some 15,000 people and supports primary agriculture through the purchase of large quantities of fresh horticultural produce. The industry is both growing and consolidating, although the recent drought and the depressed economic environment have increased input costs, constrained consumer spending and put pressure on operating margins.

Strengths

• Counter-seasonality to key export markets.
• Steadily increasing processing capacity.
• Strong government support.
• Well-developed international trade links.

Weaknesses

• Highly cyclical.
• Substantial barriers to entry.
• Susceptible to depressed economic environment due to strong substitution for fresh produce.
• Susceptible to failures in crop production.

Opportunities

• Close proximity to potential export markets.
• Government investment and support for agro-processing.
• High-value deciduous crops and fruit juice.
• Increasing local and regional demand for fruit juice.
• Increasing regional and global demand, driven by growing population and emerging middle class.

Threats

• Continued drought and water shortages.
• Further constrained consumer spending driven by worsening economic situation.
• Rising input costs tied to increases in horticultural unit production and wages.
• Sugar Tax.

Outlook

Despite a serious drought, slow growth and constrained consumer spending, the fruit and vegetable processing sector continued to report modest growth in 2015/2016. Major players alluded to the business environment as “challenging” and predict that it will remain so while economic growth stagnates. According to analysts, the industry's healthy trade balance and well-established market allow it to weather the depressed local economic environment while fundamental demand is set to increase, driven by an emerging middle class across Africa and the globe. In this context, a relatively weak Rand should render South African fruit and vegetable preparations particularly tempting. According to Fruit SA, it is likely that a healthy 2017 horticultural yield will reduce the prices of fruit and vegetables and help to alleviate the pressure on operating margins currently felt by major players. While the proposed Sugar Tax and increase to the national minimum wage both threaten to increase input costs, the fundamental facts of increasing market demand and growing supply, through investment into processing capacity, suggest that the sector is stable. The Rhodes Food Group and Tiger Brands have forecast modest value and volume growth in the short term, barring further constrained consumer spending due to worsening local economic conditions.

Read More..
 The Preserving and Processing of Fruit and Vegetables Industry in South Africa
The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2016

Full Report

R 1 900.00(ZAR) estimated $104.58 (USD)*

Industry Landscape

R 1 330.00(ZAR) estimated $ 73.21 (USD)*

Historical Reports

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2020-10-05

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2018-08-30

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2015-07-30

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 5
4. STATE OF THE INDUSTRY 9
4.1. Local 9
4.1.1. Corporate Actions 17
4.1.2. Regulations 18
4.1.3. Enterprise Development and Social Economic Development 19
4.2. Continental 21
4.3. International 23
5. INFLUENCING FACTORS 24
5.1. Economic Environment 24
5.2. Rising Input Costs 25
5.3. Labour Resources 25
5.4. Cyclicality 27
5.5. Environmental Concerns 27
5.6. Technology, Research and Development (R&D) and Innovation 27
6. COMPETITION 29
6.1. Barriers to Entry 30
7. SWOT ANALYSIS 30
8. OUTLOOK 31
9. INDUSTRY ASSOCIATIONS 31
10. REFERENCES 32
10.1. Publications 32
10.2. Websites 32
COMPANY PROFILES 34
APPLETISER SOUTH AFRICA (PTY) LTD 34
ASSOCIATED FRUIT PROCESSORS (PTY) LTD 37
BREEDE VALLEY FRUIT PROCESSORS (PTY) LTD 39
CLOVER SA (PTY) LTD 41
DENNY MUSHROOMS (PTY) LTD 45
EASTERN TRADING CO (PTY) LTD 48
GIANTS CANNING CC 50
GRANOR PASSI (LANGKLOOF) (PTY) LTD 52
GRANOR PASSI (PTY) LTD 54
GRANOR PASSI LETSITELE (PTY) LTD 56
LIBSTAR OPERATIONS (PTY) LTD 58
MAGALIESBERG SITRUS MAATSKAPPY (PTY) LTD 62
MCCAIN FOODS (SOUTH AFRICA) (PTY) LTD 64
PIONEER FOODS GROCERIES (PTY) LTD 66
RHODES FOOD GROUP (PTY) LTD 69
SOUTHERN CANNED PRODUCTS (PTY) LTD 73
SPRING VALLEY FOODS (PTY) LTD 75
SUMMERPRIDE FOODS (PTY) LTD 77
TIGER CONSUMER BRANDS LTD 79

Report Coverage

This report on the highly competitive local fruit and vegetable processing industry examines the major activities of the sector, the size and state of the industry both locally and internationally, and factors influencing the success of the industry. The report also profiles 26 industry players, ranging from small enterprise, Euroberry (Pty) Ltd, which employs 40 people in its fruit processing factory, to one of the market leaders Langeberg and Ashton Foods (Pty) Ltd, a division of Tiger Brands, which employs 700 full-time workers and up to 6,000 contract workers in season.

Introduction

This report focuses on the preservation and processing of fruit and vegetables in South Africa. It examines the major activities of the sector, the major players, and the size and state of the industry both locally and internationally. Part of the agro-processing sector, the industry is increasingly important to South African manufacturing. It is worth over R10bn, employs around 18,000 people, purchases large quantities of fresh horticultural products and contributes substantially to value-add. The industry is both growing and consolidating and this report examines these trends.

Strengths

• Close proximity to potential export markets.
• Counter-seasonality to key export markets.
• Steadily increasing processing capacity.
• Strong government support.
• Strong integration in the industry’s value chain.

Weaknesses

• A few major players dominate certain key sectors of the industry.
• Highly cyclical.
• Substantial barriers to entry.
• Susceptible to failures in crop production (e.g. Summerpride ceasing pineapple canning operations after the cadmium crisis or low annual yields).

Opportunities

• Government initiatives to grow industry.
• Identified as a key locus for future investment.
• Increasing African and global demand, driven by growing population and emerging middle class.
• Strong local and regional demand for fruit juice.

Threats

• Citrus black spot and potential bans on South African products by major trade partners.
• Rising input costs tied to increases in the price of labour, oil and metals.
• Uncertainty around the future of land reform.

Outlook

In the face of increasing regional and international opportunities and with the prospect of meeting local demand, the fruit and vegetable processing industry is steadily increasing its production capacity. The growth of the global population and the emergence of a substantial middle class in developing nations is inevitable and the industry seems well-poised to meet the resultant need. An established and healthy trade portfolio with key export regions has existed for some time and the weak Rand should render South African fruit and vegetable preparations particularly tempting. Heavy consolidation of processing operations by a few key players as well as substantial barriers to entry might give rise to concerns over competitiveness in the future. Likewise, rising input costs and slow domestic growth have dampened the industry’s potential. Should these trends continue, the industry would be unable to offset rising costs by increasing prices and would suffer as a result. However, the fundamental facts of market demand and industry supply, combined with the identification of agro-processing as a key investment area, suggest a positive outlook for the sector.

Read More..
 The Preserving and Processing of Fruit and Vegetables Industry in South Africa
The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2015

Full Report

R 1 900.00(ZAR) estimated $104.58 (USD)*

Industry Landscape

R 1 330.00(ZAR) estimated $ 73.21 (USD)*

Historical Reports

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2020-10-05

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2018-08-30

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

The Preserving and Processing of Fruit and Vegetables Industry in South Africa 2016-12-19

R 1 900.00(ZAR) estimated $104.58 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 5
4. STATE OF THE INDUSTRY 14
4.1. Local 14
4.1.1. Corporate Actions 18
4.1.2. Regulations 19
4.1.3. Enterprise Development and Social Economic Development 20
4.2. Continental 22
4.3. International 24
5. INFLUENCING FACTORS 25
5.1. Economic Environment 25
5.2. Rising Input Costs 25
5.3. Labour Resources 26
5.4. Cyclicality 27
5.5. Information Technology 27
5.6. Technology 27
5.7. Environmental Concerns 28
6. COMPETITION 28
6.1. Barriers to Entry 29
6.2. Research and Development (R&D) 29
6.3. Innovation 30
7. SWOT ANALYSIS 30
8. OUTLOOK 31
9. INDUSTRY ASSOCIATIONS 31
10. REFERENCES 32
10.1. Publications 32
10.2. Websites 32
APPENDIX 1 34
The Canning Process 34
APPENDIX 2 35
Fruit Juice Exports to Africa by Country, Q1 – Q3 2014 35
APPENDIX 3 36
Classification of Fruit Juice Products 36
ORGANOGRAM 37
COMPANY PROFILES 40
AFRIFRESH GROUP (PTY) LTD 40
AH-VEST LTD 42
APPLETISER SOUTH AFRICA (PTY) LTD 45
ASSOCIATED FRUIT PROCESSORS (PTY) LTD 48
BAKKAVOR SA (PTY) LTD 50
BOLAND PULP (PTY) LTD 52
BREEDE VALLEY FRUIT PROCESSORS (PTY) LTD 54
CLOVER SA (PTY) LTD 55
DEEMSTER (PTY) LTD 58
DEL MONTE FRUITS (SA) (PTY) LTD 60
DENNY MUSHROOMS (PTY) LTD 62
EUROBERRY (PTY) LTD 65
GIANTS CANNING CC 67
GRANOR-PASSI (LANGKLOOF) (PTY) LTD 69
GRANOR-PASSI (PTY) LTD 71
GRANOR-PASSI LETSITELE (PTY) LTD 73
LANGEBERG AND ASHTON FOODS (PTY) LTD 75
MAGALIESBERG SITRUS MAATSKAPPY (PTY) LTD 77
MCCAIN FOODS (SOUTH AFRICA) (PTY) LTD 79
PACMAR (PTY) LTD 81
PATLEYS (PTY) LTD 83
PIONEER FOOD GROCERIES (PTY) LTD 86
RHODES FOOD GROUP (PTY) LTD 89
SOUTHERN CANNED PRODUCTS (PTY) LTD 93
SUMMERPRIDE FOODS (PTY) LTD 95
TIGER BRANDS LTD 97