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wholesale retail food industry morocco

The Wholesale and Retail of Food Industry in Morocco 2021

Manal Belghali | Morocco | 06 December 2021

The Wholesale and Retail of Food Industry in Morocco 2018

Nina Shand | Morocco | 27 September 2018

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Report Coverage

This report focuses on the wholesale and retail of food in Morocco and includes geographic and economic information on the country and its food industry, including the size of the sector, notable players, developments and corporate actions. There are profiles of six companies that largely include the major players in the sector such as Marjane Holdings, Label Vie, BIM and Akwa Group.

Wholesale and Retail of Food in Morocco

Morocco’s food industry is dominated by traditional grocery shops that are informal and often family-owned and individually managed, in addition to informal open-air markets. It is, however, expected that conventional supermarkets will expand to account for 30% of retail sales by 2025 from 20% currently. Food retail is considered to be a high potential sector, and programmes to boost the industry are focused on the modernisation of traditional food retail outlets. These outlets and small shops still account for 80% of grocery retailing. Retailers continue to focus on large cities for expansion due to their higher-income population and demand for imported food products. Food retail in Morocco remained stable during the pandemic. People stopped eating out during the lockdown, and ate out less since curfews were in place. This increased spending at local supermarkets.

Online Food Retail

The shift to online food retail was accelerated by the pandemic, and many Moroccan grocery retail chains have launched their own apps and have started offering delivery services. In 2020, Morocco had 1,000 active ecommerce websites, 300 more than 2019. Online payments also grew by 46.5%. However, only 2% of all retail sales are made online. Online sales, and increased digitisation of banking services are changing the business model of food and grocery retail. Morocco is encouraging tech startups that create retail solutions through the establishment in 2021 of the startup incubator and accelerator Moroccan Retail Tech Builder.

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The Wholesale and Retail of Food Industry in Morocco 2021

Full Report

R 9 500.00(ZAR) estimated $508.68 (USD)*

Industry Overview

R 6 650.00(ZAR) estimated $ 356.07 (USD)*

Historical Reports

The Wholesale and Retail of Food Industry in Morocco 2018-09-27

R 1 900.00(ZAR) estimated $101.74 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. COUNTRY PROFILE 1
2.1. Geographic Position 3
3. DESCRIPTION OF THE INDUSTRY 5
3.1. Industry Value Chain 7
3.2. Geographic distribution 9
4. SIZE OF THE INDUSTRY 9
5. STATE OF THE INDUSTRY 12
5.1. 5.1 Local 12
5.1.1. Trade 14
5.1.2. Corporate Actions 15
5.1.3. Regulations 16
5.2. CONTINENTAL 19
5.3. INTERNATIONAL 22
6. INFLUENCING FACTORS 25
6.1. COVID-19 25
6.2. Economic Environment 26
6.3. Technology, Research and Development (R&D) and Innovation 27
6.4. Government Incentives and Support 27
6.5. Environmental Concerns 29
6.6. Labour 29
7. COMPETITION 30
7.1. Barriers to Entry 31
8. SWOT ANALYSIS 32
9. OUTLOOK 33
10. 12. INDUSTRY ASSOCIATIONS 34
11. REFERENCES 34
11.1. Publications 34
11.2. Websites 36
APPENDIX 1 2
Summary of Notable players 2
COMPANY PROFILES 3
Akwa Group S.A. 3
BIM Stores SARL 5
Label Vie S.A. 7
Marjane Holding S.A. 9
Societe Vivo Energy Maroc S.A. 11
YNNA Holding S.A. 13

Report Coverage

This report provides a comprehensive overview of the wholesale and retail of food in Morocco, size and state of the industry and factors influencing its success. It includes comprehensive reports on eight companies such as Marjane Holdings, which has the largest chain of hypermarkets and Label’Vie, which operates Carrefour stores in the country.

Wholesale and Retail of Food In Morocco

This report focuses on the wholesale and retail of food in Morocco, which is dominated by the informal sector. It is estimated that only 20% of food sales currently take place in formal outlets, although this is expected to increase with the high rate of population growth, urbanisation, rise in disposable income and macro-economic stability. The retail sector represents 12% of the country’s GDP and the Moroccan government has shown commitment to improving its contribution through its Rawaj Vision 2020.

A Growing Market

The food wholesale and retail sector is evolving rapidly. There has been a distinct rise of supermarkets in urban areas, a growing number of grocery websites and growth in sales of packaged goods. While the government has put in place a series of economic plans and strategies aimed at diversifying the economy, there are significant barriers to entry, including poor infrastructure, slow judicial, tax, customs, and regulatory decisions, language barriers and a competitive environment.

Read More..
The Wholesale and Retail of Food Industry in Morocco 2018

Full Report

R 1 900.00(ZAR) estimated $101.74 (USD)*

Industry Overview

R 1 330.00(ZAR) estimated $ 71.21 (USD)*

Historical Reports

The Wholesale and Retail of Food Industry in Morocco 2021-12-06

R 9 500.00(ZAR) estimated $508.68 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. COUNTRY INFORMATION 1
2.1. Geographic Position 2
3. DESCRIPTION OF THE INDUSTRY 3
3.1. Industry Supply Chain 5
4. SIZE OF THE INDUSTRY 7
5. STATE OF THE INDUSTRY 9
5.1. Local 9
5.1.1. Trade 12
5.1.2. Corporate Actions 13
5.1.3. Regulations 13
5.1.4. Enterprise Development and Social Economic Development 16
5.2. Continental 18
5.3. International 20
6. INFLUENCING FACTORS 22
6.1. Economic Environment 22
6.2. Government Initiatives 23
6.3. Input Costs 24
6.4. Roads and Infrastructure 24
6.5. Technology, Research and Development (R&D) and Innovation 26
6.6. Crime and Security 27
6.7. Labour 28
6.8. Trade Agreements 29
6.9. Ramadan 30
7. COMPETITION 30
7.1. Barriers to Entry 31
8. SWOT ANALYSIS 32
9. OUTLOOK 33
10. INDUSTRY ASSOCIATIONS 33
11. REFERENCES 34
11.1. Publications 34
11.2. Websites 34
APPENDIX 1 36
Summary of Major Players 36
COMPANY PROFILES 37
AKWA GROUP S.A. 37
BIM STORES SARL 39
LABEL VIE S.A. 40
LIBYA OIL MAROC S.A.S 42
MARJANE HOLDING S.A. 44
SOCIETE VIVO ENERGY MAROC S.A. 45
SUNSTAR GROUP LTD 46
YNNA HOLDING S.A. 48