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The Tile Industry Updated Report Available
BY Brenda Young
South Africa
09 July 2015
R 2 040.00 (ZAR)  
estimated $ 145.51 (USD) *
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The Tile Industry


This report focuses on the manufacture, wholesale and retail of tiles in South Africa. The tile sector is a sub-sector of the construction and building materials market which has a wholesale value of approximately R97bn per annum. As far as retail is concerned, tiles form part of the hardware, paint and glass category, which is valued at approximately R58.1bn per annum.


Challenges and Opportunities


The tile industry is reliant upon the construction industry, the success of which is influenced by the roll-out of government’s R847bn infrastructure programme. This has been slow because of the sluggish economy. In an attempt to boost local manufacturing, additional product designations for local procurement of building and construction materials, which include tiles, were announced by the Department of Trade and Industry in May 2015. If State-owned companies comply with the directive, 645 infrastructure projects across the country valued at R3.6-trillion will have to procure the designated building materials from local manufacturers. However, current weak domestic growth prospects of 2% mean that South African-based tiling companies are likely to focus on countries in the rest of Africa where higher growth is expected. Growth of 4.4% for sub-Saharan Africa during 2015 rising to 5.1% in 2016 and 5.6% increasing to 6.7% in 2016 for East Africa are predicted.


Report Coverage


The report on the Tile industry describes the current market, outlines developments within the sector and focuses on factors influencing the success of the local industry. The report also profiles 22 South African companies, including retailer Cashbuild Ltd which owns 215 stores and employs 4,687 people, and Marley South Africa (Pty) Ltd, a manufacturer and wholesaler of tiles that employs 300 people at its four factories and seven warehouses.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 10
4.1. Local 10
4.1.1. Corporate Actions 11
4.1.2. Regulations & Government programmes 12
4.1.3. Enterprise Development and Social Economic Development 13
4.2. Continental 13
4.3. International 15
5. INFLUENCING FACTORS 16
5.1. Economic Environment & Rising Input Costs 16
5.2. Government Infrastructure Spend 17
5.3. Building Industry Activity 18
5.4. Government Incentive Programmes 19
5.5. Labour 19
5.6. Cyclicality 23
5.7. Information Technology 23
5.8. Environmental Concerns 24
6. COMPETITION 25
6.1. Barriers to Entry 26
6.2. Substitute Products 26
6.3. Research and Development (R&D) and Innovation 27
7. SWOT ANALYSIS 28
8. OUTLOOK 29
9. INDUSTRY ASSOCIATIONS 29
10. REFERENCES 30
10.1. Publications 30
10.2. Websites 30
ORGANOGRAM 34230b 33
Clay & Ceramic Floor, Wall & Roofing Tiles 33
COMPANY PROFILES 34
MAZISTA TILES (PTY) LTD 34
MONIER COVERLAND (PTY) LTD 36
PERSIAN TILE CC 38
RICKFORD INVESTMENTS (PTY) LTD 40
ORGANOGRAM 34250b 42
Concrete Floor, Wall & Roofing Tiles 42
COMPANY PROFILES 43
EAGLE ROOF TILES (PTY) LTD 43
INFRASTRUCTURE SPECIALIST GROUP (PTY) LTD 45
MARLEY (SA) (PTY) LTD 48
MONIER COVERLAND (PTY) LTD 50
PAVINI TILES CC 52
UNION TILES (PTY) LTD 53
ORGANOGRAM 61430h 55
Wholesale Trade in Tiles 55
COMPANY PROFILES 56
ARTMAR NATURAL STONE TILES CC 56
ILIAD AFRICA LTD 58
INFRASTRUCTURE SPECIALIST GROUP (PTY) LTD 62
MALLS TILES (PTY) LTD 65
MARLEY (SA) (PTY) LTD 67
METROTILE (SOUTHERN AFRICA) (PTY) LTD 69
MONIER COVERLAND (PTY) LTD 70
PERSIAN TILE CC 72
RICKFORD INVESTMENTS (PTY) LTD 74
RITZ TILES (PTY) LTD 76
T FERGUSON AND SONS (PTY) LTD 78
UNION TILES (PTY) LTD 80
ORGANOGRAM 62340f 82
Retail Trade in Tiles 82
COMPANY PROFILES 83
CASHBUILD LTD 83
ILIAD AFRICA LTD 93
ITALTILE LTD 97
MALLS TILES (PTY) LTD 100
MASSBUILD (PTY) LTD 102
MAZISTA TILES (PTY) LTD 105
NORCROS SA (PTY) LTD 107
SPAR GROUP LTD (THE) 110
STEINHOFF DOORS AND BUILDING MATERIALS (PTY) LTD 116
TILETORIA CAPE (PTY) LTD 123