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The Film, Gaming and Animation Industry and Renting of Film Equipment
BY Nina Shand
South Africa
24 August 2018
R 10 080.00 (ZAR)  
estimated $ 711.30 (USD) *
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Film, Animation and Gaming


This report focuses on the film industry as well as the animation and gaming sectors. The South African film and television industry contributed an estimated R5.48bn to the South African GDP in 2016/17, an increase of 5.7% over 2015/16. There were 23 South African films released in 2017 with box office earning of R45.2m, a 35% decline on the previous year. Only 4% of tickets purchased are for locally-made movies. The South African film industry has not shown much growth, with total expenditure decreasing to R4.4bn in 2016/17 from R4.6bn in 2013/14.


Current Developments


This report examines current developments including the roll-out of digital terrestrial television, the effect of changes to local content quotas, the effect of the exchange rate on industry costs, and the extent of government support for the sector, which it identified for funding due to its capacity to create jobs. Other developments include the Western Cape experiencing a 40% decline in film production since the 2017 season due to the drought in the region and ongoing concerns about slow pace of transformation in the sector and the lack of skills transfer.


Report Coverage


The report on the South African filmmaking, animation and gaming sector describes the current conditions, the challenges facing local filmmakers and animators in the competitive global market and factors influencing the success of the industry. The report profiles 62 South African companies including Primedia, holding company of the country’s largest film distributor Ster-Kinekor, rental companies Visual Impact and Panavision and production company Fireworx Media. Companies in animation and gaming including are also profiled, including Triggerfish which has had international success with two films.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 5
3. SIZE OF THE INDUSTRY 7
4. STATE OF THE INDUSTRY 11
4.1. Local 11
4.1.1. Corporate Actions 18
4.1.2. Regulations 18
4.1.3. Enterprise Development and Social Economic Development 20
4.2. Continental 22
4.3. International 26
5. INFLUENCING FACTORS 28
5.1. Government Intervention 28
5.2. Funding 30
5.3. Economic Environment 33
5.4. Piracy 33
5.5. Co-Productions 33
5.6. Reliance on Commissions from Broadcasters 34
5.7. Information Technology, Research and Development (R&D) and Innovation 35
5.8. Marketing and Distribution 36
5.9. Labour 38
5.10. Environmental Concerns 41
6. COMPETITION 42
6.1. Barriers to Entry 43
7. SWOT ANALYSIS 44
8. OUTLOOK 45
9. INDUSTRY ASSOCIATIONS 46
10. REFERENCES 47
10.1. Publications 47
10.2. Websites 47
APPENDIX 1 49
Summary of Major Players 49
APPENDIX 2 57
DTI Film and Television Incentives 57
COMPANY PROFILES 60
A UNIT DEDICATED LOGISTICS (PTY) LTD 60
BIG WORLD CINEMA CC 62
BOMB SHELTER FILM COMPANY (PTY) LTD (THE) 63
BUBBLEGUM EDUCATIONAL DESIGN CC 65
BUGBOX CC 67
CAM-A-LOT RENTALS CC 69
CAPE TOWN FILM STUDIOS (PTY) LTD 71
DANIE ODENDAAL PRODUKSIES (PTY) LTD 73
DO PRODUCTIONS (PTY) LTD 75
E Z TRADE 190 CC 77
EGG FILMS (PTY) LTD 78
FC HAMMAN FILMS CC 80
FIREWORX MEDIA (PTY) LTD 82
FREE WOMEN FILMS (PTY) LTD 84
GATEHOUSE COMMERCIALS (PTY) LTD 86
GEARHOUSE SOUTH AFRICA (PTY) LTD 88
GROUNDGLASS (PTY) LTD 90
HOMEBREW FILM COMPANY (PTY) LTD 92
INDIGENOUS FILM DISTRIBUTION (PTY) LTD 94
KALAHARI FILM AND MEDIA PRODUCTIONS CC 96
LIQUID STUDIO VIDEO TAKE-OFF CC 98
LUCKY BEAN MEDIA CC 100
LUMA ANIMATION (PTY) LTD 102
M SCOTT 104
MA-AFRIKA FILMS (PTY) LTD 105
MARIO BOZZONE FILM PRODUCTIONS CC 106
MEDIA FILM SERVICE (PTY) LTD 108
MMSV PRODUCTIONS CC 110
MOONLIGHTING COMMERCIALS (PTY) LTD 112
MOONLIGHTING FILMS (PTY) LTD 114
MORULA PICTURES (PTY) LTD 116
NATURAL HISTORY UNIT OF AFRICA (PTY) LTD 118
OCHRE MEDIA (PTY) LTD 120
OUT OF AFRICA ENTERTAINMENT (PTY) LTD 122
PANALUX (SA) (PTY) LTD 124
PANAVISION (SA) (PTY) LTD 126
PENGUIN FILMS (PTY) LTD 128
PHILO FILMS (PTY) LTD 130
PICTURE TREE (PTY) LTD 132
POMEGRANATE MEDIA (PTY) LTD 134
PRIMEDIA (PTY) LTD 136
QCF DESIGN (PTY) LTD 141
QUIZZICAL PICTURES (PTY) LTD 142
RED PEPPER PICTURES (PTY) LTD 144
REFINERY POST PRODUCTION FACILITIES (PTY) LTD (THE) 146
RENTALS AND WORKFLOWS (PTY) LTD 149
RODINI FILMS (PTY) LTD 151
RUNESTORM (PTY) LTD 152
SASANI AFRICA (PTY) LTD 153
SEA MONSTER ENTERTAINMENT (PTY) LTD 155
SKY RINK STUDIOS (THE) (PTY) LTD 157
STRIKA ENTERTAINMENT (PTY) LTD 159
SUNRISE PRODUCTIONS (DIVISION OF SUNRISE MARKETING GROUP LTD) 161
TASTY POISON GAMES (PTY) LTD 163
TRIGGERFISH ANIMATION (PTY) LTD 165
TSWELOPELE PRODUCTIONS (PTY) LTD 167
TULIPS AND CHIMNEYS (PTY) LTD 169
TWO OCEANS PRODUCTION (PTY) LTD 171
UNITED INTERNATIONAL PICTURES (SOUTH AFRICA) 173
URBAN BREW STUDIOS (PTY) LTD 175
VIDEOVISION ENTERTAINMENT (PTY) LTD 179
VISUAL IMPACT BROADCAST SOLUTIONS (PTY) LTD 181