Entrepreneurs Leverage Cleanliness
The soap and cleaning product manufacturing industry has created a number of innovative entrepreneurial start-ups such as Durban- based Elegant Line Chemicals founded by Nelly Shezi in 2007 which manufactures cleaning products and polishes for the domestic, industrial and automotive markets. Another is PE-based LBN Hygiene Solutions founded by Lazola Nxele which manufactures a range of cleaning detergents for domestic and commercial use. Edward Moshole, once a factory cleaner, now owns Chem-Fresh, a multi-million rand manufacturer of detergents sold by Spar, Pick n Pay, Massmart and Dischem.
The industry has been targeted by DTI small business initiatives due to the relatively simple manufacturing process and the high demand for affordable cleaning agents in the informal sector as well as for top end branded products for retailers. Operations range from large factories built by the likes of Unilever to home garage-run businesses. The number of people employed by the more than 50 companies profiled for the report ranges from 3 to over 3,000. READ MORE
Our new subscriber platform, WOWEB, has been successfully launched. On-site training is being scheduled with all of our clients, but please let us know if you require any assistance on how to navigate the site.
Contact us to access WOW's quality research on African industries and business
Contact UsRelated Articles
BlogCountries Hospitality, Gaming and EntertainmentSouth Africa
The film industry in South Africa – an opportunity to attract foreign investment
Contents [hide] South Africa is well endowed with beautiful landscapes and rich cultural heritage that offer ideal locations for films and digital content. Movies such as Invictus, directed by Clint...
BlogCountries Community & Personal ServicesSouth Africa
The Impact of High Youth Unemployment Rates in South Africa
Contents [hide] South Africa’s youth unemployment remains very high by any standard. According to the latest WOW report on youth employment trends in South Africa, South African youth (aged 15...
BlogCountries Automotive & PartsSouth Africa
The importance of the motor industry in South Africa
Contents [hide] The motor vehicle industry in South Africa has been an important driver of the country’s economy in terms of GDP contribution and job creation. According to industry association...
