The detailed Accommodation report includes statistics for the sector and describes current conditions and key developments including the growth of Halal tourism. The report profiles 24 companies including global group, Marriott International Inc which owns 60 properties in South Africa and which recently rebranded Protea Hotels to capitalise on the travel aspirations of Africa’s growing middle class and the increased presence of international hotel brands in Africa. Also profiled is Rezidor Hotel Group South Africa (Pty) Ltd which expects to open Africa’s first Radisson Red hotel situated at the V&A Waterfront in Cape Town during the course of 2017.
The South African Accommodation Sector
Income from the Accommodation sector reached R22.8bn in 2016, an increase of 12.3% over the previous year. Although this growth trend continued during the three months from March to May 2017 when a 6.5% year-on-year increase was recorded, it was driven mainly by rate increases. The industry as a whole is extremely sensitive to the effects of the weak economy and increases in property rates, electricity, water, salaries, food and operating materials are reducing the margins of all role players ranging from guest houses and B&Bs to multinational luxury hotel groups.
Support for the Sector
Accommodation is an indispensable part of a country’s tourism offering, a sector that has grown in importance in the national and global economy as it earns foreign income, can strengthen international relations, stimulates rural development and has the potential to create employment, especially among women and youth. The South African government is focused on growth in tourism and SA Tourism is effectively marketing the country as an international destination. A variety of established accommodation is available and government and private sector investment continues into national parks and the construction and expansion of hotels and facilities.