Who Owns Whom

The Footwear Industry in South Africa 2022

Yasmin Mahomedy | South Africa | 30 March 2022

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R 13 500.00(ZAR) estimated $ 851.84 (USD)*

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Report Coverage

This report focuses on the manufacture, wholesale, and retail of footwear in South Africa and includes information on the state and size of the sector, plans to grow the sector, regulation, developments, notable players and factors that influence the industry. There are profiles of 57 companies including manufacturers and wholesalers such as Bolton Footwear, retailers including One Step Ahead, Mr Price and Mr Tekkie, and local brands such as Corrida (Tsonga), Bathu Swag and Veldskoen Shoes.

The Footwear Industry in South Africa

South Africa’s footwear industry manufactures safety and protective footwear, gumboots, formal and casual footwear, school shoes, slippers, sandals, ballet shoes and children’s shoes. There are 15 large factories producing more than half of local production. The number of shoes produced locally and the number of smaller factories has declined, but the value of footwear sales has increased incrementally over the past decade, apart from 2020, reflecting price increases and higher sales of imported footwear.

Sustainability Concerns

There are concerns about the ongoing sustainability of the industry, mainly due to low productivity levels and increasing labour costs. Initiatives to grow the industry include a clothing, textile, footwear, and leather masterplan and government’s production incentive programme to fund manufacturing infrastructure.

Growth Trends

Sales of sneakers have been increasing. Sportswear brands continue to hold strong positions in footwear in South Africa, including global brands such as Nike and Adidas and local brands such as Bathu and Drip. Demand for vegan footwear, which is manufactured using environment-friendly materials and alternatives to leather, is increasing, driven by rising awareness of animal rights, concerns about plastic waste, increasing demand for sustainable products, and a growing number of vegans. A subsector which has remained robust is safety footwear, where demand has been consistently high. Sales and production of locally-made safety footwear, both gumboots and leather, has increased.

Table of Contents

PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 4
2.3. Size of the Industry 7
2.4. Key Success Factors and Pain Points 9
3. LOCAL 9
3.1. Key Trends 15
3.2. Notable Players 15
3.3. Trade 18
3.4. Corporate Actions 24
3.5. Regulations 25
3.6. Enterprise Development and Social Economic Development 26
4. AFRICA 27
5. INTERNATIONAL 31
6. INFLUENCING FACTORS 33
6.1. COVID -19 33
6.2. Economic Environment 34
6.3. Labour 34
6.4. Environmental Issues 36
6.5. Technology, Research and Development (R&D) and Innovation 37
6.6. Government Support 38
6.7. Input Costs 39
6.8. Illegal Imports, Customs and Counterfeit Concerns 41
7. COMPETITIVE ENVIRONMENT 42
7.1. Competition 42
7.2. Ownership Structure of the Industry 43
7.3. Barriers to Entry 44
8. SWOT ANALYSIS 44
9. OUTLOOK 45
10. INDUSTRY ASSOCIATIONS 45
11. REFERENCES 46
APPENDICES 48
Appendix 1 - Summary of Notable Players 48
COMPANY PROFILES 57
Adidas (South Africa) (Pty) Ltd 57
Asmall and Sons (Pty) Ltd 61
AST Safetywear CC 63
AVI Ltd 65
Bata South Africa (Pty) Ltd 69
Bathu Swag (Pty) Ltd 71
BBF Safety Group (Pty) Ltd 73
Blue Falcon 188 Trading (Pty) Ltd 76
BMT Streetfever (Pty) Ltd 85
Bolton Footwear (Pty) Ltd 90
Cape Union Mart International (Pty) Ltd 93
Caprini Footwear (Pty) Ltd 98
Charnaud and Company (Pty) Ltd 100
City Express Stores (Pty) Ltd 102
Corrida Shoes (Pty) Ltd 105
Dick Whittington Shoes (Pty) Ltd 107
Dodos Shoes (Pty) Ltd 109
Drip Footwear (Pty) Ltd 113
Eddels Shoes (Pty) Ltd 115
Fashion United SA (Pty) Ltd 117
Fast Fox Footwear (Pty) Ltd 119
Footgear (Pty) Ltd 121
Foschini Retail Group (Pty) Ltd 123
Frame Leisure Trading (Pty) Ltd 126
Franco Ceccato (Pty) Ltd 129
Hi-Tec Sports Distributors (Pty) Ltd 131
Holdsport (Pty) Ltd 133
HTC Stores (Pty) Ltd 139
Jade E-Services South Africa (Pty) Ltd 142
Judy's Pride Fashions (Pty) Ltd 144
Kitsch Kool Properties CC 147
L A Group (Pty) Ltd 150
Labora Shoes (Pty) Ltd 152
Massmart Holdings Ltd 154
MBL Retail (Pty) Ltd 159
Michelle Footwear (Pty) Ltd 161
MoreGolf (Pty) Ltd 163
Mr Price Group Ltd 166
Mr Tekkie (Pty) Ltd 172
Nike South Africa (Pty) Ltd 175
One Step Ahead CC 178
Onshelf Investment Seventy Three (Pty) Ltd 180
Palm Footwear Manufacturers (Pty) Ltd 182
Pepkor Holdings Ltd 184
Pick n Pay Retailers (Pty) Ltd 190
Puma Sports Distributors (Pty) Ltd 195
Queenspark (Pty) Ltd 198
Rage Distribution (Pty) Ltd 202
Retailability (Pty) Ltd 205
Rexview Investments (Pty) Ltd 209
Shezi Industrial Holdings (Pty) Ltd 211
Shoprite Holdings Ltd 214
Smiley's Footwear (Pty) Ltd 220
Truworths Ltd 222
Veldskoen Shoes (Pty) Ltd 228
Wild Alice Collection (Pty) Ltd 230
Woolworths (Pty) Ltd 232