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The Metered Taxi Industry in South Africa 2016

Liz Kneale | South Africa | 20 April 2016

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Industry Overview

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Report Coverage

The Metered Taxi Industry report discusses current conditions, the challenges faced by the metered taxi sector as well as the developments and factors influencing the success of the industry. The report profiles 13 companies including Sandton Taxi Cabs (Pty) Ltd t/a Johannesburg Shuttle Services, which offers chauffeur driven car hire services, mini-hire services and share shuttle services, and OR Tambo Airport Civilized Cab (Pty) Ltd, which was awarded the tender for metered taxi services at South Africa’s busiest international airport.

The Metered Taxi Industry

This report focuses on the South African metered taxi industry, a sector that complements other route-based bus, minibus taxi and commuter rail services. Statistics SA’s research reflects that the taxi industry as a whole accounts for approximately 70% of South Africa’s public transport usage. However, industry analysts estimate that 90% of South African taxis are minibus taxis and only 10% are metered taxis. As there is no readily available reliable data it is difficult to provide relevant statistics for the industry but a finance company estimates that there are approximately 20,000 metered taxis on the road.

A Changing Sector

Apart from the negative impact of the current economic climate on demand for services, metered taxi operators have had to cope with the disruptive effect of the smartphone-based e-hailing technology introduced by Uber Technologies. Stakeholders assert that the Uber concept is revolutionising the industry, changing the way people think about transportation. Traditional metered taxi operators see Uber as engaging in unfair competitive practices by operating illegally without permits and charging below-cost rates. Also of concern is the growing number of other services that are in direct competition to some of the traditional 24-hour services offered by the metered taxi industry.

Legislative Changes

The National Land Transport Amendment Bill of 2015 is expected to transform and restructure the national land transport system. The bill includes provisions for e-hailing transport services and in terms of the legislation, drivers who use Uber as a technology partner will require taxi operating licences and will be subject to regulation by authorities in line with other metered taxi operations.

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Historical Reports

The Metered Taxi Industry in South Africa 2014-05-12

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Table of Contents

PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 3
4. STATE OF THE INDUSTRY 6
4.1. Local 6
4.1.1. Regulations 8
4.1.2. Enterprise Development and Social Economic Development 11
4.2. Continental 13
4.3. International 15
5. INFLUENCING FACTORS 18
5.1. The Disruptive Effect of e-Hailing Service Uber 18
5.2. Tourism, Business Travel and Events 21
5.3. Economic Environment 23
5.4. Rising Operating Costs 24
5.5. Labour 25
5.6. Cyclicality 27
5.7. Environmental Concerns 27
5.8. Safety, Security and Crime 28
5.9. Electricity Constraints 29
5.10. Technology, Research and Development (R&D) and Innovation 29
6. COMPETITION 31
6.1. Barriers to Entry 32
7. SWOT ANALYSIS 33
8. OUTLOOK 34
9. INDUSTRY ASSOCIATIONS 34
10. REFERENCES 34
10.1. Publications 34
10.2. Websites 35
COMPANY PROFILES 37
EAGLE RADIO TAXIS (PTY) LTD 37
EMMACULATE TRANSPORT AND CABS (PTY) LTD 39
EXCITE TAXIS 2 CC 40
INTERCAB CC 41
MAXI DRIVERS ASSOCIATION 43
MOZZIE CABS (PTY) LTD 45
OR TAMBO AIRPORT CIVILIZED CAB (PTY) LTD 47
ROODEPOORT METERED TAXI ASSOCIATION 49
ROSE TRAVEL AND ENTERPRISES LTD 50
SA CAB HOLDINGS (PTY) LTD 52
SANDTON TAXI CABS (PTY) LTD 53
UBER TECHNOLOGIES INC 55
ZEBRA CABS (PTY) LTD 57