Who Owns Whom

The Tourism Industry in Botswana 2021

Charles Chinya | Botswana | 20 January 2021

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R 9 500.00(ZAR) estimated $ 604.63 (USD)*

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Report Coverage

This report covers Botswana’s tourism industry, which is largely centred around game reserves, wildlife, and wilderness tourism. The report includes country information, latest available tourism statistics, descriptions of major tourist destinations, players and corporate and government actions, and influencing factors including the economic environment and the effect of coronavirus on the sector. There are profiles of 10 companies including the relatively large tourism and hotel groups such as Chobe, Cresta Marakanelo and Wilderness, and tour operators such as Gondwana Travel & Tours, Kalahari Breeze Safaris and Ngamiland Explorations.

The Tourism Industry in Botswana

The Botswana government identified tourism as a sector that could contribute to the diversification of the economy from its reliance on commodities. Tourism contributed 13.1% of Botswana’s GDP in 2019, increasing from 6.3% in 2000. In 2019, travel and tourism accounted for 8.9% of total employment in Botswana. The country’s principal tourist attractions are its game reserves, wildlife, and wilderness.

Coronavirus

Botswana has maintained strict coronavirus regulations for the movement of tourists, resulting in operational and financial challenges for the tourism industry. Tourism marketing has traditionally been focused on international tourists, but domestic marketing has been explored since the pandemic. The country’s tourism products are largely wildlife-based and highly priced, leaving many citizens with little option but to travel outside the country.

Environmental Concerns

In Botswana, positive environmental impacts include raised awareness and promotion of ecotourism and sustainable tourism. Destinations including the Okavango Delta and Kalahari Desert have initiatives that promote environmentally-friendly activities and resources. Environmental concerns have been raised in the northern part of Botswana, particularly in the Okavango Delta, including noise, land, water, and air pollution. Over the years, there has been an increased number of vehicles including mobile safaris, private cars, and suppliers of goods.

Table of Contents

PAGE
1. INTRODUCTION 1
2. COUNTRY INFORMATION 1
3. DESCRIPTION OF THE INDUSTRY 5
3.1. Industry Value Chain 5
3.2. Geographic Position 8
4. SIZE OF THE INDUSTRY 11
5. STATE OF THE INDUSTRY 11
5.1. Local 11
5.1.1. Corporate and Government Actions 16
5.1.2 Regulations and Government Policies 16
5.1.2. Enterprise Development and Social Economic Development 17
5.2. Continental 19
5.3. International 20
6. INFLUENCING FACTORS 21
6.1. Coronavirus 21
6.2. Economic Environment 22
6.3. Rising Operating Costs 23
6.4. Government Incentives and Support 23
6.5. Environmental Concerns 25
6.6. Sharing Economy 26
6.7. Cyclicality 26
6.8. Crime and Safety 26
6.9. Technology, Research and Development and Innovation 27
6.10. Labour 27
7. COMPETITION 28
7.1. Barriers to Entry 28
8. SWOT ANALYSIS 28
9. OUTLOOK 29
10. INDUSTRY ASSOCIATIONS 29
11. REFERENCES 30
11.1. Publications 30
11.2. Websites 30
APPENDIX 1 32
Summary of Notable players 32
COMPANY PROFILES 37
CHOBE HOLDINGS LTD 37
CRESTA MARAKANELO LTD 40
GONDWANA TRAVEL & TOURS (PTY) LTD 43
KALAHARI BREEZE SAFARIS (PTY) LTD 45
MOSU SAFARI TOURS (PTY) LTD 46
NGAMILAND EXPLORATIONS LTD 47
PEERMONT GLOBAL (BOTSWANA) LTD 48
SAVUTI LINYANTI KHWAI GROUP OF CAMPS (PTY) LTD 50
SHIFTING SANDS SERVICES (PTY) LTD 52
WILDERNESS HOLDINGS LTD 54