Report Coverage
The report focuses on South African FMCG markets as part of the retail and wholesale industry. Markets are segmented according to type of retailer: general dealers, including supermarkets and non-specialised stores selling FMCG; food, beverages and tobacco sold in non-specialised stores, pharmaceuticals and medical goods, cosmetics and toiletries; and all other retailers that also sell FMCG like stationery, FMCG sold online, and at craft markets. The report refers to 28 Who owns Whom sector reports on individual FMCG markets. In total, over 300 local and international companies are profiled in these reports.
FMCG Markets in South Africa
Locally manufactured and imported goods are sold via a countrywide network of formal and informal channels to shoppers that are deeply divided in terms of spending power. The largest retail outlet for FMCG is supermarkets which have well-established supply chains. Other channels include omnichannel retail (e.g. online, e-commerce, mobile commerce), direct selling, and craft, art and food markets. Some of the largest FMCG companies in the world operate in each market segment, e.g. Johnson & Johnson, Estee Lauder, Colgate-Palmolive, British American Tobacco, Nestle, and Henkel. Local players include listed entities like the largest supermarkets, food manufacturers and wholesalers – among others Pick n Pay, Spar, Woolworths, Shoprite, Tiger Brands, and RCL Foods – and pharmacy chains including Dis-chem, and Clicks. Local privately-owned small businesses abound, e.g. Africology (a cosmetics manufacturer and retailer), and Sally Williams (a confectionery manufacturer and retailer).
Trading Conditions
The effects of the lockdown that started on 27 March 2020 made trading conditions even more challenging than during the previous four years of recession. Supply chains were disrupted in the first few months of the lockdown, most FMCG products were declared non-essential, and sales stopped for almost three months. The worst-affected markets were tobacco and liquor with bans on sales, while pharmaceuticals, fruit and vegetables experienced huge demand. Panic buying led to product shortages, e.g. flour, yeast, soap and hygiene products. The lockdown was a driver for rapidly rising online sales. Before coronavirus retailers have been trying to divert the effects of operating cost increases from consumers by passing the costs on upstream. Price sensitive consumers keep competition among retailers high and they shop for the best prices.
Competition
Strong rivalry exists in fragmented markets with a multitude of competitors in the informal sector and numerous small businesses. In the formal sector, the four largest supermarkets are dominating causing high levels of concentration. Overall, market forces are exercising moderate pressure on competitors. The biggest force is coming from price sensitive buyers in spite of their reduced disposable income. Supermarkets are under investigation by the Competition Commission for unfair price increases of certain foodstuffs, while pharmacies, wholesalers and manufacturers of face masks, sanitisers and other sanitising products have been found guilty and fined for unreasonable price hikes during the lockdown. Following the grocery retail market inquiry, the Commission made recommendations to reduce the dominance of the leading supermarkets. Should these not be implemented regulations to enforce the recommendations might be promulgated.
Historical Reports
The Production, Processing and Preserving of Red Meat in South Africa 2022-06-30
R 13 500.00(ZAR) estimated $804.51 (USD)*
View Report Add to CartThe Manufacture of Paper, Pulp and Paper Products in South Africa 2022-06-17
R 13 500.00(ZAR) estimated $804.51 (USD)*
View Report Add to CartThe Pharmaceutical Industry in South Africa 2022-03-08
R 13 500.00(ZAR) estimated $804.51 (USD)*
View Report Add to CartThe Manufacture and Wholesale of Non-Alcoholic Beverages in South Africa 2022-02-09
R 13 500.00(ZAR) estimated $804.51 (USD)*
View Report Add to CartThe Online Retail Industry in South Africa 2021-11-06
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartThe Wholesale and Retail of Food 2021-10-19
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartThe South African Tobacco and Tobacco Products Industry 2021-08-25
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartThe Liquor Industry in South Africa 2021-08-24
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartThe Poultry and Egg Industry 2021-06-30
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartManufacture of Bakery Products 2021-04-30
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartThe Manufacture of Soap and Cleaning Products, Wax and Polishes in South Africa 2021-03-31
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartThe Fresh Fruit and Vegetables Industry in South Africa 2021-03-29
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartManufacture of Prepared Animal Feeds and Pet Food in South Africa 2021-02-27
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartThe Cosmetics Industry in South Africa 2021-02-03
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartManufacture of Dairy Products in South Africa 2021-01-25
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartManufacture of Flour and Grain Mill Products in South Africa 2021-01-20
R 9 500.00(ZAR) estimated $566.13 (USD)*
View Report Add to CartThe Pharmaceutical Industry in South Africa 2020-12-11
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartThe Wholesale and Retail Trade of Books and Stationery in South Africa 2020-10-28
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartPreserving and Processing of Fruit and Vegetables in South Africa 2020-10-05
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartManufacture of Edible Nuts in South Africa 2020-09-04
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartThe Online Retail Industry in South Africa 2020-08-17
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartThe Production, Processing and Preserving of Red Meat in South Africa 2020-07-28
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartThe Manufacture of Vegetable and Animal Oils and Fat in South Africa 2020-07-18
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartThe Manufacture of Sugar in South Africa 2020-06-29
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartManufacture of Breakfast Cereals in South Africa 2020-06-08
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartThe Tea and Coffee Industry in South Africa 2020-05-25
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartWholesale and Retail of Food 2020-04-15
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartThe Manufacture of Paper and Related Products 2020-03-31
R 6 500.00(ZAR) estimated $387.35 (USD)*
View Report Add to CartManufacture of Flour and Grain Mill Products in South Africa 2019-12-04
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Edible Salt 2019-12-20
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Soap and Cleaning Products, Wax and Polishes in South Africa 2019-09-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Bakery Products 2019-09-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe South African Tobacco Industry 2019-07-05
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Cosmetics Industry in South Africa 2019-06-14
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Poultry and Egg Industry 2019-06-11
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture and Wholesale of Non-Alcoholic Beverages 2019-06-05
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Dairy Products in South Africa 2019-04-10
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Pharmaceutical Industry in South Africa 2019-04-05
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Fresh Fruit and Vegetable Industry in South Africa 2019-03-08
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Confectionery Industry 2019-01-17
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Breakfast Cereals in South Africa 2018-10-25
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Paper and Paper Products 2018-10-02
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartPreserving and Processing of Fruit and Vegetables in South Africa 2018-08-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Wholesale and Retail Trade of Books and Stationery in South Africa 2018-08-29
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Vegetable and Animal Oils and Fat in South Africa 2018-08-02
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Prepared Animal Feeds and Pet Food in South Africa 2018-07-06
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartWholesale and Retail of Food 2018-06-26
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Tea and Coffee Industry in South Africa 2018-03-27
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe South African Tobacco Industry 2018-03-26
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Production, Processing and Preserving of Red Meat in South Africa 2018-02-16
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Sugar in South Africa 2018-01-19
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Pharmaceutical Industry in South Africa 2017-12-08
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Bakery Products 2017-11-23
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Soap and Cleaning Products, Wax and Polishes in South Africa 2017-10-24
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Dairy Products in South Africa 2017-10-20
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture and Wholesale of Non-Alcoholic Beverages 2017-09-11
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Poultry and Egg Industry 2017-08-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Flour and Grain Mill Products in South Africa 2017-04-24
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Fresh Fruit and Vegetables Industry in South Africa 2017-03-20
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartRetail Trade via Stalls and Markets 2017-01-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartPreserving and Processing of Fruit and Vegetables in South Africa 2016-12-19
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Prepared Animal Feeds and Pet Food in South Africa 2016-11-24
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Vegetable and Animal Oils and Fat in South Africa 2016-11-16
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Edible Salt 2016-11-02
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Pharmaceutical Industry in South Africa 2016-09-12
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Paper and Paper Products 2016-08-19
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Poultry and Egg Industry 2016-08-22
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Breakfast Cereals in South Africa 2016-07-02
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Production, Processing and Preserving of Red Meat in South Africa 2016-06-17
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Confectionery Industry 2016-05-19
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Soap and Cleaning Products, Wax and Polishes in South Africa 2016-05-02
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Dairy Products in South Africa 2016-03-11
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartWholesale and Retail of Food 2016-03-01
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Tea and Coffee Industry in South Africa 2016-02-08
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Flour and Grain Mill Products in South Africa 2016-01-11
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Bakery Products 2015-11-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Fresh Fruit and Vegetables Industry in South Africa 2015-11-17
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe South African Tobacco Industry 2015-11-10
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Sugar in South Africa 2015-11-09
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Cosmetics, Perfumes and Other Toilet Preparations 2015-10-16
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartProcessing and Preserving of Fruit and Vegetables in South Africa 2015-07-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Confectionery Industry 2015-04-13
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Paper and Paper Products 2015-04-06
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Breakfast Cereals in South Africa 2014-10-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Dairy Products in South Africa 2014-10-21
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture and Wholesale of Non-Alcoholic Beverages 2015-03-02
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Vegetable and Animal Oils and Fat in South Africa 2014-08-29
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Production, Processing and Preserving of Red Meat in South Africa 2014-07-22
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Pharmaceutical Industry in South Africa 2014-05-30
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Cosmetics, Perfumes and Other Toilet Preparations 2014-05-01
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Tea and Coffee Industry in South Africa 2014-04-28
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartManufacture of Prepared Animal Feeds and Pet Food in South Africa 2014-02-18
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartThe Manufacture of Soap and Cleaning Products, Wax and Polishes in South Africa 2014-02-25
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartWholesale and Retail of Food 2014-02-10
R 1 900.00(ZAR) estimated $113.23 (USD)*
View Report Add to CartTable of Contents
| PAGE | ||
|---|---|---|
| 1. | INTRODUCTION | 1 |
| 2. | DESCRIPTION OF THE MARKETS | 1 |
| 2.1. | Industry Value Chain | 3 |
| 3. | SIZE OF THE MARKETS | 4 |
| 4. | COMPETITION | 6 |
| 5. | STATE OF THE MARKETS | 8 |
| 5.1. | Coronavirus | 9 |
| 5.2. | Trade | 10 |
| 5.3. | Corporate Actions | 11 |
| 5.4. | African Markets | 12 |
| 6. | TRENDS | 14 |
| 6.1. | Innovation | 14 |
| 6.2. | Digitalisation | 17 |
| 6.3. | Price Increases | 18 |
| 6.4. | Investments and Disinvestments | 21 |
| 6.4.1. | Direct Investments | 21 |
| 6.4.2. | Disinvestments | 23 |
| 7. | PESTLE ANALYSIS | 24 |
| 8. | OUTLOOK | 26 |
| 9. | REFERENCES | 27 |
| 9.1. | Publications | 27 |
| 9.2. | Websites | 27 |
| APPENDIX 1 | 28 | |
| List of Sectors Covered | 28 |
