Who Owns Whom

The Wholesale and Retail of Food in Ghana

Chere Monaisa | Ghana | 21 September 2021

The Wholesale and Retail of Food in Ghana

This report focuses on the wholesale and retail of food in Ghana, a country that experienced rapid economic growth from 2010 when it began extracting oil from large offshore reserves. However, this growth has been tempered recently by the energy crisis, depressed commodity prices, long term macroeconomic imbalances and coronavirus. Many international retailers view Ghana as a gateway to a larger West African market of more than 260 million people. Although most food is still purchased at traditional markets, there is increasing demand from a relatively large and largely untapped market for the convenience and variety offered by formal retail and supermarkets.

Informal and Formal Sectors

The retail food sector in Ghana is dominated by the informal sector made up of traditional retail outlets including open air markets, street-side vendors and shops. Open air marketplaces are an integral part of the food retailing system. The formal wholesale and retail industry in Ghana is dominated by businesses that are owned by companies from India, Lebanon, and several European countries, while South African companies have been increasing their market share due to bilateral trade promotion with Ghana.

Imports

As Ghana’s underdeveloped domestic agricultural and food processing sector produces a limited selection of products, there is demand for imported food products, especially consumer-ready products. Most of these products are imported from South Africa, China, Europe, and the Middle East. International fast food brands cater mainly for the middle and high-income classes.

Report Coverage

This report focuses on the wholesale and retail of food in Ghana and includes information on the state of the sector, major players, corporate actions and developments. There are profiles of 10 companies including South African companies Shoprite and Massmart, international players such as Unilever, distributors such as Gold Coast Matcom and local companies such as PZ Cussons Ghana and Melcom.

Table of Contents

PAGE
1. INTRODUCTION 1
2. COUNTRY PROFILE 1
2.1. Geographic Position 3
3. DESCRIPTION OF THE INDUSTRY 4
3.1. Industry Value Chain 6
4. SIZE OF THE INDUSTRY 7
5. STATE OF THE INDUSTRY 10
5.1. Local 10
5.1.1. Trade 14
5.1.2. Corporate Actions 14
5.1.3. Regulations 15
5.2. Continental 17
5.3. International 19
6. INFLUENCING FACTORS 21
6.1. Coronavirus 21
6.2. Economic Environment 22
6.3. Rising Input Costs 22
6.4. Technology, Research and Development (R&D) and Innovation 23
6.5. Government Incentives and Support 23
6.6. Environmental Concerns 24
6.7. Labour 25
7. COMPETITION 26
7.1. Barriers to Entry 26
8. SWOT ANALYSIS 27
9. OUTLOOK 28
10. INDUSTRY ASSOCIATIONS 28
11. REFERENCES 29
11.1. Publications 29
11.2. Websites 30
APPENDIX 1 32
Summary of Notable Players 32
COMPANY PROFILES 33
ECODI LTD 33
GOLD COAST MATCOM (GCM) LTD 34
MASSMART HOLDINGS LTD 36
MAXMART LTD 42
MELCOM LTD 44
PBC LTD 46
PZ CUSSONS GHANA LTD 49
SAMBA FOODS LTD 51
SHOPRITE HOLDINGS LTD 53
UNILEVER GHANA PLC 58