This report provides a comprehensive overview of the wholesale and retail of food in Morocco, size and state of the industry and factors influencing its success. It includes comprehensive reports on eight companies such as Marjane Holdings, which has the largest chain of hypermarkets and Label’Vie, which operates Carrefour stores in the country.
Wholesale and Retail of Food In Morocco
This report focuses on the wholesale and retail of food in Morocco, which is dominated by the informal sector. It is estimated that only 20% of food sales currently take place in formal outlets, although this is expected to increase with the high rate of population growth, urbanisation, rise in disposable income and macro-economic stability. The retail sector represents 12% of the country’s GDP and the Moroccan government has shown commitment to improving its contribution through its Rawaj Vision 2020.
A Growing Market
The food wholesale and retail sector is evolving rapidly. There has been a distinct rise of supermarkets in urban areas, a growing number of grocery websites and growth in sales of packaged goods. While the government has put in place a series of economic plans and strategies aimed at diversifying the economy, there are significant barriers to entry, including poor infrastructure, slow judicial, tax, customs, and regulatory decisions, language barriers and a competitive environment.