Who Owns Whom

Wholesale and Retail of Food in Morocco 2021

Manal Belghali | Morocco | 06 December 2021

Full Report

R 9 500.00(ZAR) estimated $ 600.28 (USD)*

Industry Overview

R 6 650.00(ZAR) estimated $ 420.19 (USD)*

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Report Coverage

This report focuses on the wholesale and retail of food in Morocco and includes geographic and economic information on the country and its food industry, including the size of the sector, notable players, developments and corporate actions. There are profiles of six companies that largely include the major players in the sector such as Marjane Holdings, Label Vie, BIM and Akwa Group.

Wholesale and Retail of Food in Morocco

Morocco’s food industry is dominated by traditional grocery shops that are informal and often family-owned and individually managed, in addition to informal open-air markets. It is, however, expected that conventional supermarkets will expand to account for 30% of retail sales by 2025 from 20% currently. Food retail is considered to be a high potential sector, and programmes to boost the industry are focused on the modernisation of traditional food retail outlets. These outlets and small shops still account for 80% of grocery retailing. Retailers continue to focus on large cities for expansion due to their higher-income population and demand for imported food products. Food retail in Morocco remained stable during the pandemic. People stopped eating out during the lockdown, and ate out less since curfews were in place. This increased spending at local supermarkets.

Online Food Retail

The shift to online food retail was accelerated by the pandemic, and many Moroccan grocery retail chains have launched their own apps and have started offering delivery services. In 2020, Morocco had 1,000 active ecommerce websites, 300 more than 2019. Online payments also grew by 46.5%. However, only 2% of all retail sales are made online. Online sales, and increased digitisation of banking services are changing the business model of food and grocery retail. Morocco is encouraging tech startups that create retail solutions through the establishment in 2021 of the startup incubator and accelerator Moroccan Retail Tech Builder.

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Historical Reports

Wholesale and Retail of Food in Morocco 2018-09-27

R 1 900.00(ZAR) estimated $120.06 (USD)*

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Table of Contents

PAGE
1. INTRODUCTION 1
2. COUNTRY PROFILE 1
2.1. Geographic Position 3
3. DESCRIPTION OF THE INDUSTRY 5
3.1. Industry Value Chain 7
3.2. Geographic distribution 9
4. SIZE OF THE INDUSTRY 9
5. STATE OF THE INDUSTRY 12
5.1. 5.1 Local 12
5.1.1. Trade 14
5.1.2. Corporate Actions 15
5.1.3. Regulations 16
5.2. CONTINENTAL 19
5.3. INTERNATIONAL 22
6. INFLUENCING FACTORS 25
6.1. COVID-19 25
6.2. Economic Environment 26
6.3. Technology, Research and Development (R&D) and Innovation 27
6.4. Government Incentives and Support 27
6.5. Environmental Concerns 29
6.6. Labour 29
7. COMPETITION 30
7.1. Barriers to Entry 31
8. SWOT ANALYSIS 32
9. OUTLOOK 33
10. 12. INDUSTRY ASSOCIATIONS 34
11. REFERENCES 34
11.1. Publications 34
11.2. Websites 36
APPENDIX 1 2
Summary of Notable players 2
COMPANY PROFILES 3
Akwa Group S.A. 3
BIM Stores SARL 5
Label Vie S.A. 7
Marjane Holding S.A. 9
Societe Vivo Energy Maroc S.A. 11
YNNA Holding S.A. 13