South African Tourism Needs Some Big Thinking
Travel to Africa is expected to double by 2030. In the latest opinion piece by Who Owns Whom’s MD, Andrew McGregor looks at how, if South Africa is to grab its share, it needs a more joined-up marketing strategy.
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Travel Agencies, Tour Operators & Related Services
With one bird in hand, can South Africa catch the other 10? Reading the latest WoW report on travel and tourism is refreshing. It tells a story of an industry...