This report focuses on Ghana’s beverage industry, which includes the manufacture of alcoholic and non-alcoholic drinks, and the wholesale and retail beverages market. It includes information on the state of the sector, traditional and branded beverages, trends, trade, economic and other influences, developments, and notable players. There are profiles of 21 companies, including Coca-Cola Bottling Company of Ghana, Accra Breweries, Guinness Ghana Breweries, Kasapreko, Twellium, GIHOC Distilleries and Voltic.
The Beverages Industry in Ghana
Traditional drinks continue to be a large part of Ghanaian culture, but consumers are gradually migrating to branded products. Demand is being driven by the rising urban population and relatively large middle class. Alcoholic beverages revenues are expected to increase at 13% annually until 2026. Wine, cider, and spirits revenues have grown strongly, and bottled and sachet water and carbonated drinks continue to grow. The depreciation of the local currency, high debt-to-GDP and high inflation will continue to present operational challenges to the industry.
Demand for beverages has increased over the years, the urban population and middle class are growing, and there is a migration of consumers from informal home brews to branded beverages. Most international beverage companies are making substantial investments in the sector, which continues to innovate and develop products and services, including ecommerce channels. The government has implemented initiatives and policies which encourage investment in manufacturing. Ghana is a gateway and trading hub to West Africa.
Illicit Alcohol Trade
Up to 45% of the alcohol consumed per annum is illicit, above Africa’s average 40%. Illicit homebrew constitutes a significant proportion of total illicit alcohol consumption, with the rest being counterfeit and unregistered brands, smuggled alcohol and various tax-related issues. The high rates of illicit consumption pose a threat to beverages companies. Illicit consumption rates could be even higher taking into account that traditional illicit brewing is more prevalent in rural areas, where data is virtually unavailable.
Full Report Country or Region-specific industry reports on 400 + key industries across the African continent identifying supply chain, influencing factors, SWOT and other key industry drivers. Full Industry reports also profile all major players operating in the industry.
R 20 000.00(ZAR) estimated $1062.84 (USD)*
Industry Overview Country or Region-specific industry reports on 400 + key industries across the African continent identifying supply chain, influencing factors, SWOT and other key industry drivers. The Overview reports do not include profiles of major players.
R 14 000.00(ZAR) estimated $ 743.99 (USD)*
Table of Contents[ Close ]
|3.||DESCRIPTION OF THE INDUSTRY||4|
|3.1.||Industry Value Chain||6|
|3.3.||Size of the Industry||8|
|4.1.||State of the Industry||10|
|4.8.||Enterprise Development and Social Development||20|
|7.5.||Technology, R&D, Innovation||38|
|7.10.||Healthy and Safety Considerations||41|
|7.11.||Illegal and Informal Trading||42|
|7.12.||Advertising and Marketing||43|
|8.2.||Barriers to Entry||44|
|Summary of Notable Indigenous and Foreign Players||48|
|Accra Brewery PLC||50|
|AFC Industries Ltd||52|
|Blow Chem Industries Ltd||54|
|Coca-Cola Bottling Company of Ghana Ltd||56|
|Distell Ghana Ltd||58|
|GIHOC Distilleries Company Ltd||60|
|GraceKennedy Ghana Ltd||62|
|Guinness Ghana Breweries PLC||64|
|Healthilife Beverages Ltd||66|
|IMEXCO Ghana Ltd||67|
|Jade E-Services Ghana Ltd||68|
|Kasapreko Company Ltd||69|
|Massmart Holdings Ltd||71|
|Nestle CWA Ltd||76|
|Nkulenu Industries Ltd||77|
|Royal Unibrew A/S||78|
|Shoprite Holdings Ltd||81|
|Special Ice Company Ltd||93|
|Twellium Industrial Company Ltd||95|
|Voltic (GH) Ltd||97|