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    The Beverages Industry in Ghana 2023

    Charles Chinya | Ghana | 25 May 2023

    The Beverages Industry in Ghana 2021

    Carole Veitch | Ghana | 08 April 2021

    The Beverages Industry in Ghana 2015

    Carole Veitch | Ghana | 31 July 2015

    Report Info

    Report Summary Table of Contents
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    Report Coverage

    This report focuses on Ghana’s beverage industry, which includes the manufacture of alcoholic and non-alcoholic drinks, and the wholesale and retail beverages market. It includes information on the state of the sector, traditional and branded beverages, trends, trade, economic and other influences, developments, and notable players. There are profiles of 21 companies, including Coca-Cola Bottling Company of Ghana, Accra Breweries, Guinness Ghana Breweries, Kasapreko, Twellium, GIHOC Distilleries and Voltic.

    The Beverages Industry in Ghana

    Traditional drinks continue to be a large part of Ghanaian culture, but consumers are gradually migrating to branded products. Demand is being driven by the rising urban population and relatively large middle class. Alcoholic beverages revenues are expected to increase at 13% annually until 2026. Wine, cider, and spirits revenues have grown strongly, and bottled and sachet water and carbonated drinks continue to grow. The depreciation of the local currency, high debt-to-GDP and high inflation will continue to present operational challenges to the industry.

    Key Trends

    Demand for beverages has increased over the years, the urban population and middle class are growing, and there is a migration of consumers from informal home brews to branded beverages. Most international beverage companies are making substantial investments in the sector, which continues to innovate and develop products and services, including ecommerce channels. The government has implemented initiatives and policies which encourage investment in manufacturing. Ghana is a gateway and trading hub to West Africa.

    Illicit Alcohol Trade

    Up to 45% of the alcohol consumed per annum is illicit, above Africa’s average 40%. Illicit homebrew constitutes a significant proportion of total illicit alcohol consumption, with the rest being counterfeit and unregistered brands, smuggled alcohol and various tax-related issues. The high rates of illicit consumption pose a threat to beverages companies. Illicit consumption rates could be even higher taking into account that traditional illicit brewing is more prevalent in rural areas, where data is virtually unavailable.

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    The Beverages Industry in Ghana 2023

    Full Report

    R 20 000.00(ZAR) estimated $1062.84 (USD)*

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    Industry Overview

    R 14 000.00(ZAR) estimated $ 743.99 (USD)*

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    Historical Reports

    The Beverages Industry in Ghana 2021-04-08

    R 6 500.00(ZAR) estimated $345.42 (USD)*

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    The Beverages Industry in Ghana 2015-07-31

    R 1 900.00(ZAR) estimated $100.97 (USD)*

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    Table of Contents

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    PAGE
    1. INTRODUCTION 1
    2. COUNTRY INFORMATION 1
    3. DESCRIPTION OF THE INDUSTRY 4
    3.1. Industry Value Chain 6
    3.2. Geographic Position 7
    3.3. Size of the Industry 8
    4. LOCAL 10
    4.1. State of the Industry 10
    4.2. Key Trends 13
    4.3. Key Issues 13
    4.4. Notable Players 14
    4.5. Trade 16
    4.6. Corporate Actions 18
    4.7. Regulations 19
    4.8. Enterprise Development and Social Development 20
    5. AFRICA 22
    6. INTERNATIONAL 27
    7. INFLUENCING FACTORS 31
    7.1. Unforeseen Events 31
    7.2. Economic Environment 31
    7.3. Labour 35
    7.4. Environmental Issues 36
    7.5. Technology, R&D, Innovation 38
    7.6. Government Support 39
    7.7. Input Costs 40
    7.8. Social-Cultural Environment 40
    7.9. Cyclicality 41
    7.10. Healthy and Safety Considerations 41
    7.11. Illegal and Informal Trading 42
    7.12. Advertising and Marketing 43
    8. COMPETITIVE ENVIRONMENT 43
    8.1. Competition 43
    8.2. Barriers to Entry 44
    9. SWOT ANALYSIS 44
    10. OUTLOOK 45
    11. INDUSTRY ASSOCIATIONS 46
    12. REFERENCES 46
    12.1. Publications 46
    12.2. Websites 46
    APPENDIX 1 48
    Summary of Notable Indigenous and Foreign Players 48
    COMPANY PROFILES 50
    Accra Brewery PLC 50
    AFC Industries Ltd 52
    Aquafresh Ltd 53
    Blow Chem Industries Ltd 54
    Coca-Cola Bottling Company of Ghana Ltd 56
    Distell Ghana Ltd 58
    GIHOC Distilleries Company Ltd 60
    GraceKennedy Ghana Ltd 62
    Guinness Ghana Breweries PLC 64
    Healthilife Beverages Ltd 66
    IMEXCO Ghana Ltd 67
    Jade E-Services Ghana Ltd 68
    Kasapreko Company Ltd 69
    Massmart Holdings Ltd 71
    Nestle CWA Ltd 76
    Nkulenu Industries Ltd 77
    Royal Unibrew A/S 78
    Shoprite Holdings Ltd 81
    Special Ice Company Ltd 93
    Twellium Industrial Company Ltd 95
    Voltic (GH) Ltd 97

    Report Coverage

    This report focuses on the manufacture of alcoholic and non-alcoholic drinks, and the wholesale and retail beverages market in Ghana. It includes comprehensive information on the country and economic environment, size and state of the sector, major players, government initiatives and various influencing factors. There are profiles of 17 companies including The Coca-Cola Bottling Company of Ghana, the largest player in the domestic carbonated soft drinks market, Twellium Industrial Company Ghana, which produces soft drinks, energy drinks and mineral water, alcoholic beverages producers Guinness Ghana Breweries and Accra Brewery and cordial producer Kasapreko Company.

    The Beverages Industry in Ghana

    Ghana’s beverages industry has been earmarked for expansion under the government’s One District, One Factory industrial transformation programme. Traditional drinks remain an integral part of Ghanaian culture, but the shift to branded products is steadily gaining momentum. Despite supply chain disruptions and a decline in out-of-home consumption during the pandemic, the industry remained relatively resilient in 2020.

    Competitive Market

    Ghana’s commercial beverages industry has become increasingly competitive in recent years and several small producers have entered the market, with growth driven by urbanisation, increased brand-awareness and a growing middle class. Bitters is the most competitive beverages category. With the expansion of some soft drinks ranges, competition in this sub-sector has intensified. Water producers face stiff competition internally and from cheaper imported products. Small specialist retailers have to compete with large supermarket chains which have economies of scale and established distribution networks.

    Constraints

    Local manufacturers and importer-distributors are highly exposed to currency fluctuations. Although some manufacturers have increased their use of local raw materials, many inputs, including machinery and equipment, have to be imported. Production costs are high, electricity and water supply are unreliable, there is a shortage of adequately skilled workers and distribution channels and infrastructure are inadequate, particularly in small towns and rural areas.

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    The Beverages Industry in Ghana 2021

    Full Report

    R 6 500.00(ZAR) estimated $345.42 (USD)*

    Buy Now +

    Industry Overview

    R 4 550.00(ZAR) estimated $ 241.80 (USD)*

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    Historical Reports

    The Beverages Industry in Ghana 2023-05-25

    R 20 000.00(ZAR) estimated $1062.84 (USD)*

    View Report Add to Cart

    The Beverages Industry in Ghana 2015-07-31

    R 1 900.00(ZAR) estimated $100.97 (USD)*

    View Report Add to Cart

    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. COUNTRY PROFILE 1
    2.1. Geographic Position 3
    3. DESCRIPTION OF THE INDUSTRY 5
    3.1. Industry Value Chain 8
    4. SIZE OF THE INDUSTRY 9
    5. STATE OF THE INDUSTRY 11
    5.1. Local 11
    5.1.1. Corporate Actions 15
    5.1.2. Regulations and Government Policies 15
    5.2. Continental 16
    5.3. International 19
    6. INFLUENCING FACTORS 21
    6.1. Coronavirus 21
    6.2. Economic Environment 22
    6.3. Rising Input Costs 22
    6.4. Technology, Research and Development (R&D) and Innovation 23
    6.5. Illegal and Informal Trading 23
    6.6. Environmental Concerns 24
    6.7. Labour 25
    6.8. Socio-Cultural Environment 25
    6.9. Cyclicality 26
    6.10. Health and Safety Concerns 26
    6.11. Branding, Advertising and Marketing 27
    7. COMPETITION 27
    7.1. Barriers to Entry 28
    8. SWOT ANALYSIS 28
    9. OUTLOOK 29
    10. INDUSTRY ASSOCIATIONS 30
    11. REFERENCES 30
    11.1. Publications 30
    11.2. Websites 31
    APPENDIX 1 32
    Summary of Notable Players 32
    COMPANY PROFILES 34
    ACCRA BREWERY PLC 34
    AFRICA COLA COMPANY LTD 36
    BLOW CHEM INDUSTRIES LTD 37
    COCA-COLA BOTTLING COMPANY OF GHANA LTD 39
    DISTELL GHANA LTD 41
    GIHOC DISTILLERIES COMPANY LTD 43
    GRACEKENNEDY GHANA LTD 45
    GUINNESS GHANA BREWERIES PLC 47
    KASAPREKO COMPANY LTD 49
    MULTI-PAC LTD 51
    NESTLE CWA LTD 52
    NKULENU INDUSTRIES LTD 54
    ROYAL UNIBREW A/S 55
    SPECIAL ICE COMPANY LTD 58
    TWELLIUM INDUSTRIAL COMPANY LTD 59
    VOLTIC (GH) LTD 61
    WEST COAST BEVERAGES COMPANY LTD 63

    Report Coverage

    This report focuses on the manufacture of alcoholic and non-alcoholic beverages as well as the wholesale and retail trade in beverages in the Ghanaian market. It investigates the local beverages market, recent developments and factors influencing the success of the formal sector. The report also profiles seventeen manufacturers, including Ghana’s largest brewer Guinness Ghana Breweries Limited (GGBL) which has market share of over 60%, indigenous alcoholic beverage manufacturer, Kasapreko Company Limited (KCL) and Voltic Ghana, the market leader in bottled water.

    The Manufacture, Wholesale and Retail of Beverages in Ghana

    The beverages sector contributed approximately US$125m to the GDP of Ghana in 2014 and plays a critical role in the economy by providing several thousand direct and indirect employment opportunities across the value chain. Increasing demand for carbonated soft drinks, energy and sports drinks, bottled and sachet water and branded alcoholic beverages is being driven by population growth, rising urbanisation, the growth of the Ghanaian middle-class and tourism.

    Dependence on Imports

    As is the case in most other African nations, primary commodities are generally exported in their raw state and are then imported as processed beverages. However, although import levels remain high, Ghanaian beverage manufacturing capacity as well as bottling and packaging capacity have been boosted substantially during the past five years, with major players such as SABMiller, investing in infrastructure and trying to source inputs locally.

    Challenges

    Rising input costs have exacted a heavy toll on the sector. Many inputs such as glass, plastic and ethanol still have to be imported and duties, which are calculated in foreign currencies, drive production costs higher. The depreciation of the cedi has impacted particularly heavily on sachet water producers whose margins are very low. As a result of the erratic power supply, productivity is low and manufacturers have to use diesel generators. The number of illicit products and unregulated home brews still dwarfs the legal beverages market and although stakeholders reiterate the importance of regulation, financially this comes at a high price.

    Read More..
    The Beverages Industry in Ghana 2015

    Full Report

    R 1 900.00(ZAR) estimated $100.97 (USD)*

    Buy Now +

    Industry Overview

    R 1 330.00(ZAR) estimated $ 70.68 (USD)*

    Buy Now +

    Historical Reports

    The Beverages Industry in Ghana 2023-05-25

    R 20 000.00(ZAR) estimated $1062.84 (USD)*

    View Report Add to Cart

    The Beverages Industry in Ghana 2021-04-08

    R 6 500.00(ZAR) estimated $345.42 (USD)*

    View Report Add to Cart

    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. DESCRIPTION OF THE INDUSTRY 1
    2.1. Value Chain 3
    2.2. Geographic Position 4
    3. SIZE OF THE INDUSTRY 6
    4. STATE OF THE INDUSTRY 10
    4.1. Local 10
    4.1.1. Corporate Actions 13
    4.1.2. Regulations and Government Programmes 13
    4.2. Continental 14
    4.3. International 17
    5. INFLUENCING FACTORS 19
    5.1. Economic Environment 19
    5.2. Socio-Political and Socio-Economic Environment 21
    5.3. Socio-Cultural Environment 22
    5.4. Rising Input Costs 22
    5.5. Technology 23
    5.6. Environmental Concerns 23
    5.7. Labour 24
    5.8. Cyclicality 24
    5.9. Branding, Advertising and Marketing 25
    5.10. Informal and Illegal Trade in Beverages 25
    5.11. Health and Safety Concerns 26
    6. COMPETITION 26
    6.1. General 26
    6.2. Barriers to Entry 27
    6.3. Innovation 27
    6.4. Research and Development (R&D) 28
    7. SWOT ANALYSIS 28
    8. OUTLOOK 29
    9. INDUSTRY ASSOCIATIONS 30
    10. REFERENCES 30
    10.1. Publications 30
    10.2. Websites 31
    COMPANY PROFILES 33
    ACCRA BREWERY LTD 33
    AFRICA COLA COMPANY LTD 35
    BLOW-CHEM INDUSTRIES LTD 36
    COCA-COLA BOTTLING COMPANY OF GHANA LTD 37
    DISTELL GHANA LTD 39
    GIHOC DISTILLERIES COMPANY LTD 41
    GRACE KENNEDY GHANA LTD 43
    GUINNESS GHANA BREWERIES LTD 44
    KASAPREKO COMPANY LTD 47
    MULTI PAC LTD 50
    NESTLE CWA LTD 51
    NKULENU INDUSTRIES LTD 53
    ROYAL UNIBREW A/S 54
    SPECIAL ICE COMPANY LTD 57
    VOLTIC GHANA LTD 58
    WEST COAST BEVERAGES COMPANY LTD 60

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