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    The Beverages Industry in Ghana 2023

    Charles Chinya | Ghana | 25 May 2023

    The Beverages Industry in Ghana 2021

    Carole Veitch | Ghana | 08 April 2021

    The Beverages Industry in Ghana 2015

    Carole Veitch | Ghana | 31 July 2015

    Report Info

    Report Summary Table of Contents
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    Report Coverage

    This report focuses on Ghana’s beverage industry, which includes the manufacture of alcoholic and non-alcoholic drinks, and the wholesale and retail beverages market. It includes information on the state of the sector, traditional and branded beverages, trends, trade, economic and other influences, developments, and notable players. There are profiles of 21 companies, including Coca-Cola Bottling Company of Ghana, Accra Breweries, Guinness Ghana Breweries, Kasapreko, Twellium, GIHOC Distilleries and Voltic.

    Introduction

    • This report focuses on Ghana’s beverage industry, which includes the manufacture of alcoholic and non-alcoholic drinks and the wholesale and retail beverages market.
    • Traditional drinks remain a large part of Ghanaian culture, but consumers are gradually migrating to branded products.
    • Demand is being driven by the rising urban population and large middle class.
    • Alcoholic beverages revenues are expected to increase at 13% annually until 2026.
    • Wine, cider, and spirits revenues have grown strongly, and bottled and sachet water, and carbonated drinks continue to grow.
    • The continuous depreciation of the local currency, high debt-to-GDP and high inflation present operational challenges to the industry.

    Strengths

    • Geographical position of Ghana makes it a gateway and trading hub to West Africa.
    • Local brands have improved in product quality, packaging and marketing.
    • The industry is continuously innovating and engaging in product development.
    • The sector is a beneficiary of substantial investments from international beverage companies.

    Weaknesses

    • Distribution channels and infrastructure are inadequate.
    • Electricity and water supply is unreliable resulting in low productivity.
    • Most machinery, equipment and inputs are not locally available and have to be imported.
    • Production costs are high.
    • Shortage of qualified professionals with technical skills.

    Opportunities

    • An increase in expatriate community.
    • Consumers have become more accommodating of home-grown brands, and continue to migrate from informal home brews to branded beverages.
    • Government incentive policies encourage investment in manufacturing.
    • Growing demand for beverages has increased over the years.
    • Growth of urban and a large middle class population.
    • The African Continental Free Trade Area secretariat is based in the capital Accra, positioning Ghana a strategic partner to promote intra-African trade.
    • The development of ecommerce channels.

    Threats

    • Ghana’s increasing debt-to-GDP ratio and inflation affecting its economic performance.
    • Illegal trade in beverages threatens the survival of Ghanaian beverages industry.
    • Potential exposure to commodity prices can affect revenues.
    • Shortages of bottles, not enough returnable bottles coming back.
    • The continuous weakening of the cedi.

    Outlook

    • Guinness Ghana and Accra Brewery said they would continue to invest in their businesses, including their brand, people, and increasing capacity and marketing.
    • Experts believe growth will be driven by consumers shifting from informal to branded beer and by industry players balancing production of premium and lower-priced products.
    • Lower inflation will provide room for growth in the beer sector.
    • Non-alcoholic drinks revenues are projected to grow at an average of 15% a year in the medium term.
    • Increasing disposable income is expected to drive growth of the beverages sector, particularly beer.
    • In anticipation of high demand, companies will continue to invest and innovate in plant and equipment to maintain and increase market share.
    • Economic challenges will persist in 2023, and the Ghanaian cedi is expected to continue to devalue, resulting in high import bills on imported raw materials.

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    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. COUNTRY INFORMATION 1
    3. DESCRIPTION OF THE INDUSTRY 4
    3.1. Industry Value Chain 6
    3.2. Geographic Position 7
    3.3. Size of the Industry 8
    4. LOCAL 10
    4.1. State of the Industry 10
    4.2. Key Trends 13
    4.3. Key Issues 13
    4.4. Notable Players 14
    4.5. Trade 16
    4.6. Corporate Actions 18
    4.7. Regulations 19
    4.8. Enterprise Development and Social Development 20
    5. AFRICA 22
    6. INTERNATIONAL 27
    7. INFLUENCING FACTORS 31
    7.1. Unforeseen Events 31
    7.2. Economic Environment 31
    7.3. Labour 35
    7.4. Environmental Issues 36
    7.5. Technology, R&D, Innovation 38
    7.6. Government Support 39
    7.7. Input Costs 40
    7.8. Social-Cultural Environment 40
    7.9. Cyclicality 41
    7.10. Healthy and Safety Considerations 41
    7.11. Illegal and Informal Trading 42
    7.12. Advertising and Marketing 43
    8. COMPETITIVE ENVIRONMENT 43
    8.1. Competition 43
    8.2. Barriers to Entry 44
    9. SWOT ANALYSIS 44
    10. OUTLOOK 45
    11. INDUSTRY ASSOCIATIONS 46
    12. REFERENCES 46
    12.1. Publications 46
    12.2. Websites 46
    APPENDIX 1 48
    Summary of Notable Indigenous and Foreign Players 48
    COMPANY PROFILES 50
    Accra Brewery PLC 50
    AFC Industries Ltd 52
    Aquafresh Ltd 53
    Blow Chem Industries Ltd 54
    Coca-Cola Bottling Company of Ghana Ltd 56
    Distell Ghana Ltd 58
    GIHOC Distilleries Company Ltd 60
    GraceKennedy Ghana Ltd 62
    Guinness Ghana Breweries PLC 64
    Healthilife Beverages Ltd 66
    IMEXCO Ghana Ltd 67
    Jade E-Services Ghana Ltd 68
    Kasapreko Company Ltd 69
    Massmart Holdings Ltd 71
    Nestle CWA Ltd 76
    Nkulenu Industries Ltd 77
    Royal Unibrew A/S 78
    Shoprite Holdings Ltd 81
    Special Ice Company Ltd 93
    Twellium Industrial Company Ltd 95
    Voltic (GH) Ltd 97

    Report Coverage

    This report focuses on the manufacture of alcoholic and non-alcoholic drinks, and the wholesale and retail beverages market in Ghana. It includes comprehensive information on the country and economic environment, size and state of the sector, major players, government initiatives and various influencing factors. There are profiles of 17 companies including The Coca-Cola Bottling Company of Ghana, the largest player in the domestic carbonated soft drinks market, Twellium Industrial Company Ghana, which produces soft drinks, energy drinks and mineral water, alcoholic beverages producers Guinness Ghana Breweries and Accra Brewery and cordial producer Kasapreko Company.

    Introduction

    This report focuses on Ghana’s US$1.2bn beverages industry, which has been earmarked for expansion under the government’s One District, One Factory industrial transformation programme. In addition to the manufacture of alcoholic and non-alcoholic drinks, this report covers the wholesale and retail beverages market in the West African nation. Although traditional drinks remain an integral part of Ghanaian culture, the shift from traditional beverages to branded products is steadily gaining momentum. Despite supply chain disruptions and a decline in out-of-home consumption during the coronavirus pandemic lockdown, the industry remained relatively resilient in 2020. Ghana is one of the more rapidly growing economies on the continent and, as the host nation of the African Continental Free Trade Area Secretariat, is expected to play an increasingly prominent role in intra-African trade.

    Strengths

    • Ghana acts as a gateway to West Africa and is a trading hub of strategic importance.
    • Ghana’s beverages industry is a resilient sector, which was on an upward growth trajectory prior to the onset of the coronavirus pandemic.
    • Multinational beverage companies have made substantial investments in the sector.
    • The industry is innovative and engages in product development.

    Weaknesses

    • Many inputs are not locally-available and have to be imported.
    • Modern retail outlets are underdeveloped.
    • Production costs are high.
    • Productivity is low, largely due to unreliable power.
    • There is a shortage of qualified professionals with technical and managerial skills.

    Opportunities

    • Government incentives, such as the One District, One Factory programme.
    • Growing demand from high-end consumers for premium brands.
    • Rising urbanisation and an emerging middle class continue to drive demand across all segments.
    • Tailoring ready-to-drink beverages and other products for female millennials.
    • The development of ecommerce channels.
    • The migration of consumers from informal home brews to branded beverages.
    • With the African Continental Free Trade Area Secretariat based in its capital, Ghana is planning to spearhead the drive to promote intra-African trade.

    Threats

    • A resurgence of separatist activity could destabilise eastern Ghana’s Volta region.
    • Counterfeiting and the illegal trade in beverages constitutes a major threat to the Ghanaian beverages industry.
    • Domestic and global recessionary pressures.
    • Further disruption to manufacturing operations and trade resulting from the coronavirus pandemic.
    • Further weakening of the Ghanaian currency.
    • Ghana’s exposure to weak commodity prices.
    • The impact of future global trade arrangements on trade flows.

    Outlook

    The collapse of out-of-home sales following the outbreak of the coronavirus pandemic has profoundly disrupted Ghana’s beverages industry. Although at-home consumption has risen, it has only partially offset the loss of revenue typically generated from sales to restaurants, hotels, bars and other venues. However, despite the extremely challenging trading environment, role players say that the industry was relatively resilient in 2020. While the rapid rise of online retail is a significant development, role players do not anticipate that Ghanaian shoppers will be foregoing the shopping mall experience in the near future. They predict that companies will increasingly focus on developing new products tailored to Ghana’s largely untapped female millennial market. With the vaccination rollout underway and business confidence recovering, analysts say that Ghana’s economic growth prospects look promising.

    Read More..
    The Beverages Industry in Ghana
    The Beverages Industry in Ghana 2021

    Full Report

    R 1 900.00(ZAR) estimated $101.90 (USD)*

    Buy Now +

    Industry Landscape

    R 1 330.00(ZAR) estimated $ 71.33 (USD)*

    Buy Now +

    Historical Reports

    The Beverages Industry in Ghana 2023-05-25

    R 9 500.00(ZAR) estimated $509.52 (USD)*

    View Report Add to Cart

    The Beverages Industry in Ghana 2015-07-31

    R 1 900.00(ZAR) estimated $101.90 (USD)*

    View Report Add to Cart

    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. COUNTRY PROFILE 1
    2.1. Geographic Position 3
    3. DESCRIPTION OF THE INDUSTRY 5
    3.1. Industry Value Chain 8
    4. SIZE OF THE INDUSTRY 9
    5. STATE OF THE INDUSTRY 11
    5.1. Local 11
    5.1.1. Corporate Actions 15
    5.1.2. Regulations and Government Policies 15
    5.2. Continental 16
    5.3. International 19
    6. INFLUENCING FACTORS 21
    6.1. Coronavirus 21
    6.2. Economic Environment 22
    6.3. Rising Input Costs 22
    6.4. Technology, Research and Development (R&D) and Innovation 23
    6.5. Illegal and Informal Trading 23
    6.6. Environmental Concerns 24
    6.7. Labour 25
    6.8. Socio-Cultural Environment 25
    6.9. Cyclicality 26
    6.10. Health and Safety Concerns 26
    6.11. Branding, Advertising and Marketing 27
    7. COMPETITION 27
    7.1. Barriers to Entry 28
    8. SWOT ANALYSIS 28
    9. OUTLOOK 29
    10. INDUSTRY ASSOCIATIONS 30
    11. REFERENCES 30
    11.1. Publications 30
    11.2. Websites 31
    APPENDIX 1 32
    Summary of Notable Players 32
    COMPANY PROFILES 34
    ACCRA BREWERY PLC 34
    AFRICA COLA COMPANY LTD 36
    BLOW CHEM INDUSTRIES LTD 37
    COCA-COLA BOTTLING COMPANY OF GHANA LTD 39
    DISTELL GHANA LTD 41
    GIHOC DISTILLERIES COMPANY LTD 43
    GRACEKENNEDY GHANA LTD 45
    GUINNESS GHANA BREWERIES PLC 47
    KASAPREKO COMPANY LTD 49
    MULTI-PAC LTD 51
    NESTLE CWA LTD 52
    NKULENU INDUSTRIES LTD 54
    ROYAL UNIBREW A/S 55
    SPECIAL ICE COMPANY LTD 58
    TWELLIUM INDUSTRIAL COMPANY LTD 59
    VOLTIC (GH) LTD 61
    WEST COAST BEVERAGES COMPANY LTD 63

    Report Coverage

    This report focuses on the manufacture of alcoholic and non-alcoholic beverages as well as the wholesale and retail trade in beverages in the Ghanaian market. It investigates the local beverages market, recent developments and factors influencing the success of the formal sector. The report also profiles seventeen manufacturers, including Ghana’s largest brewer Guinness Ghana Breweries Limited (GGBL) which has market share of over 60%, indigenous alcoholic beverage manufacturer, Kasapreko Company Limited (KCL) and Voltic Ghana, the market leader in bottled water.

    Introduction

    This report focuses on the manufacture of alcoholic and non-alcoholic beverages in the Republic of Ghana and also covers the wholesale and retail trade in beverages in the Ghanaian market. The beverages sub-group, which is one of the oldest industries in the West African nation, contributed approximately US$97.6m to the GDP of Ghana in 2014. The industry plays a critical role in the Ghanaian economy and provides several thousand direct and indirect employment opportunities across the value chain. As a gateway to West Africa, Ghana has emerged as an important consumer market that offers significant growth potential. The country is also a regional trading hub of strategic importance.

    Strengths

    • Ghana is viewed as a gateway to West Africa’s consumer market.
    • Local agricultural sourcing impacts positively on the Ghanaian economy.
    • The beverages industry has experienced sustained growth in recent years.
    • The industry is innovative and several successful new brands have been created.

    Weaknesses

    • Production costs are high. Many inputs have to be imported which drives costs higher.
    • Productivity is low, largely due to power constraints.
    • Retail outlets are underdeveloped.
    • Skilled professionals are in short supply.
    • The industry is highly regulated and the cost of compliance is high.
    • Working capital and long-term financing are difficult to procure and interest rates are high.

    Opportunities

    • Rising urbanisation, together with the emerging middle class, continues to drive demand across all segments.
    • The development of retail and distribution networks.
    • The spirits market is currently underdeveloped. The international premium or ‘luxury drinks’ market offers potential for growth.
    • Trading consumers up from informal home brews to branded beverages.

    Threats

    •  The weakening of global markets and the ongoing weakness of the oil price.
    • Power insecurity poses a threat to productivity.
    • The illegal trade in beverages constitutes a major challenge to the Ghanaian beverages industry.
    • Worsening macroeconomic outlook, including inflationary pressures, the depreciation of the Ghanaian cedi and higher taxes.

    Outlook

    Despite its recent economic woes, Ghana is still viewed by many analysts as a preferred destination for international trade and investment in the West African sub-region. Analysts believe that the Ghanaian market is largely untapped and that opportunities for growth exist in both the alcoholic and non-alcoholic beverages segments. It is anticipated that heightened brand awareness and the emerging urbanised middle class will increasingly drive demand for branded beverages across all segments.On the macroeconomic front, analysts forecast that the implementation of tighter monetary policy and other stabilisation measures will result in slower economic growth in Ghana in the short term, but that economic activity will recover in the medium term, growing at an average annual rate of around 6.7%. However, given Ghana’s high level of public debt, borrowing on the commercial market could prove difficult. Notwithstanding initiatives to diversify the Ghanaian economy, the West African nation remains vulnerable to sustained downward pressures on the international benchmark prices of crude oil, gold and cocoa. Exchange rate volatility impacts particularly negatively on the beverages industry, given its high level of exposure to imported inputs. Further weakening of the Ghanaian cedi would impact heavily on the industry, particularly on water sachet producers who are already struggling to remain profitable.

    Read More..
    The Beverages Industry in Ghana
    The Beverages Industry in Ghana 2015

    Full Report

    R 1 900.00(ZAR) estimated $101.90 (USD)*

    Buy Now +

    Industry Landscape

    R 1 330.00(ZAR) estimated $ 71.33 (USD)*

    Buy Now +

    Historical Reports

    The Beverages Industry in Ghana 2023-05-25

    R 9 500.00(ZAR) estimated $509.52 (USD)*

    View Report Add to Cart

    The Beverages Industry in Ghana 2021-04-08

    R 1 900.00(ZAR) estimated $101.90 (USD)*

    View Report Add to Cart

    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. DESCRIPTION OF THE INDUSTRY 1
    2.1. Value Chain 3
    2.2. Geographic Position 4
    3. SIZE OF THE INDUSTRY 6
    4. STATE OF THE INDUSTRY 10
    4.1. Local 10
    4.1.1. Corporate Actions 13
    4.1.2. Regulations and Government Programmes 13
    4.2. Continental 14
    4.3. International 17
    5. INFLUENCING FACTORS 19
    5.1. Economic Environment 19
    5.2. Socio-Political and Socio-Economic Environment 21
    5.3. Socio-Cultural Environment 22
    5.4. Rising Input Costs 22
    5.5. Technology 23
    5.6. Environmental Concerns 23
    5.7. Labour 24
    5.8. Cyclicality 24
    5.9. Branding, Advertising and Marketing 25
    5.10. Informal and Illegal Trade in Beverages 25
    5.11. Health and Safety Concerns 26
    6. COMPETITION 26
    6.1. General 26
    6.2. Barriers to Entry 27
    6.3. Innovation 27
    6.4. Research and Development (R&D) 28
    7. SWOT ANALYSIS 28
    8. OUTLOOK 29
    9. INDUSTRY ASSOCIATIONS 30
    10. REFERENCES 30
    10.1. Publications 30
    10.2. Websites 31
    COMPANY PROFILES 33
    ACCRA BREWERY LTD 33
    AFRICA COLA COMPANY LTD 35
    BLOW-CHEM INDUSTRIES LTD 36
    COCA-COLA BOTTLING COMPANY OF GHANA LTD 37
    DISTELL GHANA LTD 39
    GIHOC DISTILLERIES COMPANY LTD 41
    GRACE KENNEDY GHANA LTD 43
    GUINNESS GHANA BREWERIES LTD 44
    KASAPREKO COMPANY LTD 47
    MULTI PAC LTD 50
    NESTLE CWA LTD 51
    NKULENU INDUSTRIES LTD 53
    ROYAL UNIBREW A/S 54
    SPECIAL ICE COMPANY LTD 57
    VOLTIC GHANA LTD 58
    WEST COAST BEVERAGES COMPANY LTD 60

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