Report Coverage
The Manufacture, Wholesale and Retail of Beverages in Nigeria investigates the local beverages market, recent developments and factors influencing the success of the formal industry. The report profiles 37 companies, including market leader in the soft drinks sector, Nigerian Bottling Company Ltd (NBCL), the sole franchise bottler of the Coca-Cola Company in Nigeria, and new entrant into the market, Ajeast Nigeria Ltd, a subsidiary of the Peruvian multinational AJE Group, which produces the BIG Cola brand. Also profiled are Drinks.ng, Nigeria’s largest online beverages wholesaler, and local retailer the Artee Group, which operates Park n Shop and the Spar franchise.
The Manufacture, Wholesale and Retail of Beverages in Nigeria
Nigeria, Africa’s largest economy and most populous nation, is widely viewed as one of the most attractive consumer markets in the world. In the multi-billion dollar soft drinks sector leading international beverage brands trade alongside traditional non-alcoholic drinks, while in the alcoholic beverages market, which is valued at more than US$6.5bn, major multinational companies compete for market share with informal brewers and distillers.
Opportunities and Challenges
The high levels of humidity and heat in the country, coupled with the poor quality of the country’s tap water, continue to drive demand for processed packaged water. Nigeria, with its predominantly Muslim population, is also a growing market for alcohol-free malt beverages and so-called ‘social’ soft drinks. During the past decade, the alcoholic beverages sector has experienced strong sales growth, as upwardly mobile Nigerian consumers migrate from traditional drinks to mainstream and premium brands. However, despite its attractive demographics, the West African powerhouse is confronted by numerous difficulties. The economic downturn has resulted in foreign currency restrictions, the depreciation of the local currency, inflationary pressures and rising interest rates, while there are security concerns, notably in the northern and north-eastern regions, as well as in the oil-producing Niger Delta. There are also general problems such as the inadequate transport network, which drives up the cost of distribution, the unreliable power supply and bureaucratic inefficiencies and corruption.


Full Report
R 1 900.00(ZAR) estimated $100.29 (USD)*
Industry Overview
R 1 330.00(ZAR) estimated $ 70.20 (USD)*
Table of Contents
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1. | INTRODUCTION | 1 |
2. | DESCRIPTION OF THE INDUSTRY | 1 |
2.1. | Industry Value Chain | 3 |
2.2. | Geographic Position | 5 |
3. | SIZE OF THE INDUSTRY | 7 |
4. | STATE OF THE INDUSTRY | 12 |
4.1. | Local | 12 |
4.1.1. | Corporate Actions | 15 |
4.1.2. | Regulations | 17 |
4.1.3. | Enterprise Development and Social Economic Development | 19 |
4.2. | Continental | 19 |
4.3. | International | 23 |
5. | INFLUENCING FACTORS | 26 |
5.1. | Economic Environment | 26 |
5.2. | Government Interventions | 28 |
5.3. | Socio-Political and Socio-Economic Environment | 28 |
5.4. | Socio-Cultural Environment | 30 |
5.5. | Rising Input Costs | 31 |
5.6. | Technology, Research and Development (R&D) and Innovation | 31 |
5.7. | Environmental Concerns | 32 |
5.8. | Labour | 33 |
5.9. | Cyclicality | 34 |
5.10. | Branding, Advertising and Marketing | 35 |
5.11. | Informal and Illegal Trade | 35 |
5.12. | Health and Safety Concerns | 36 |
6. | COMPETITION | 36 |
6.1. | Barriers to Entry | 37 |
7. | SWOT ANALYSIS | 38 |
8. | OUTLOOK | 39 |
9. | INDUSTRY ASSOCIATIONS | 40 |
10. | REFERENCES | 41 |
10.1. | Publications | 41 |
10.2. | Websites | 42 |
APPENDIX 1 | 30 | |
Import Tariffs | 30 | |
COMPANY PROFILES | 32 | |
Artee Industries Ltd | 32 | |
Ashmina Ltd | 34 | |
Brian Munro Ltd | 35 | |
Champion Breweries Plc | 36 | |
CHI Ltd | 38 | |
CWAY Food and Beverages Co. Ltd | 40 | |
Dansa Foods Ltd | 41 | |
Deebee Company Ltd | 43 | |
Drinks.ng | 45 | |
Ekulo International Ltd | 46 | |
Giant Beverages Ltd | 47 | |
Golden Guinea Breweries Plc | 48 | |
Grand Oak Ltd | 49 | |
Guinness Nigeria Plc | 51 | |
Intafact Beverages Ltd | 54 | |
Intercontinental Distillers Ltd | 56 | |
International Breweries Plc | 60 | |
Jacobs Wines Ltd | 63 | |
Massmart Holdings Ltd | 65 | |
Nestle Nigeria Plc | 71 | |
Nigeria Distilleries Ltd | 74 | |
The Nigerian Bottling Company Ltd | 76 | |
Nigerian Breweries Plc | 78 | |
Pabod Breweries Ltd | 82 | |
PayMente Ltd | 83 | |
Pernod Ricard SA | 85 | |
Pharma-Deko Plc | 91 | |
Ragolis Waters Nigeria Ltd | 94 | |
Seven-Up Bottling Company Plc | 95 | |
Shoprite Holdings Ltd | 97 | |
SONA Breweries Plc | 103 | |
Spring Waters Nigeria Ltd | 104 | |
Supreme Distilleries Ltd | 105 | |
UAC Foods Ltd | 106 | |
Warm Spring Waters Nigeria Ltd | 108 | |
Westlog Nigeria Ltd | 110 |