Introduction
This report focuses on the Event Management industry. At the 2018 Meetings Africa conference it was announced that business tourism contributed R115bn to the economy. South Africa’s meetings, incentives, conventions and exhibitions (Mice) industry has become one of the most important sectors to attract foreign visitors and investment into the country. In 2019, 11.4% of foreign tourism was solely for Mice activity. South Africa is still ranked the number one association congress destination in Africa and the Middle East, with Cape Town ranked the top convention city in Africa. About one million business delegates are hosted annually. Factors that contribute to South Africa’s success as an events destination, regionally and internationally, are the quality of infrastructure (including world-class convention centres and stadia), accessibility and price. Despite being a long-haul destination, the cost of hosting a convention or exhibition in South Africa is highly competitive. As coronavirus has put a halt to conferences and tourism, the short-term outlook for events management is poor and the medium-term outlook is uncertain.
Strengths
• A competitive environment with regards to pricing.
• A mature industry.
• Collaboration between international, regional and local industry associations.
• Experienced professional event organisers and service providers.
• Infrastructure to host world-class large-scale events.
• The industry is organised with oversight by number of associations.
Weaknesses
• Lack of cohesive national government eventing strategy.
• Lack of compliance monitoring.
• Lack of transformation of the sector.
• Legal and regulatory framework.
Opportunities
• Favourable exchange rate.
• Increased flight access to and connectivity on the African continent.
• New African destinations expand meetings, incentives, conferences and exhibitions offerings on the continent.
• South Africa offers more personalised and non-traditional meetings, incentives, conferences and exhibitions experiences than Europe and North America.
• Technology and digitisation to enhance experience, planning and reach.
Threats
• Crime.
• Keeping up to date with technology trends requires continual reinvestment.
• Legal and regulatory framework.
• Regional and international competition.
• Regulations that are too stringent with only the big players complying and a parallel informal events industry with no compliance.
• State of the economy, state capture and corruption.
• Virtual meetings replacing face-to-face meetings.
Outlook
It is no longer the case that the more quality event space South Africa has, the more events the country will attract. South Africa has moved from the number one on the World Economic Forum’s Travel and Tourism Competitiveness Report ratings to second place behind Mauritius. East Africa, in particular, is becoming highly competitive, with world-class convention centres and upmarket hotels appearing in Kampala, Nairobi, Kigali, Addis Ababa, and elsewhere. These countries are building business events infrastructure, they have relaxed visa regulations, rationalised flights, and made currency easier to convert. South Africa has sophisticated events infrastructure, venues and hotels to host events of any size and scale, but crime and perceptions around crime continue to deter international events organisers from choosing South Africa. Visa regulations have recently been relaxed and e-visas are being piloted. South Africa’s poor economic outlook has seen visitor numbers to the country decline. \r\n\r\nAmanda Kotze-Nhlapo, chief convention bureau officer of the SANCB, said that event planners will continue to choose South Africa as it has great infrastructure and is priced correctly. “In fact we offer the same quality as European and North American event destinations but for half the price. We offer four-star accommodation but provide a five-star experience at a four-star price. But we need to keep an eye on over-charging as price is one of our competitive advantages. Our weak rand is also very attractive. We are a developing continent and people want to come here and share and contribute.” \r\n\r\nHyslop said: “We are cautiously optimistic … There are a lot of opportunities when business gets tough because companies need to align everyone around the same objectives and there is an opportunity for us in the events industry to leverage this.” For now, South Africa is still perceived as the gateway to the rest of the continent but as the rest of the continent is rapidly catching up, this may not remain the case. \r\n\r\nIt is difficult to predict the long-term impact of coronavirus on the events industry, as international events are being cancelled daily across the globe. It is safe to assume that short-term there are going to many cancellations of both local and international events in South Africa.\r\n
The Event Management Industry in South Africa
2020
Full Report
R 1 900.00(ZAR) estimated $108.67 (USD)*
Industry Landscape
R 1 330.00(ZAR) estimated $ 76.07 (USD)*
Historical Reports
The Event Management Industry in South Africa 2016-07-27
R 1 900.00(ZAR) estimated $108.67 (USD)*
View Report Add to CartThe Event Management Industry in South Africa 2015-07-16
R 1 900.00(ZAR) estimated $108.67 (USD)*
View Report Add to CartTable of Contents
[ Close ]| PAGE | ||
|---|---|---|
| 1. | INTRODUCTION | 1 |
| 2. | DESCRIPTION OF THE INDUSTRY | 1 |
| 2.1. | Industry Supply Chain | 3 |
| 2.2. | Geographic Position | 4 |
| 3. | SIZE OF THE INDUSTRY | 5 |
| 4. | STATE OF THE INDUSTRY | 6 |
| 4.1. | Local | 6 |
| 4.1.1. | Regulations | 9 |
| 4.1.2. | Enterprise Development and Social Economic Development | 11 |
| 4.2. | Continental | 12 |
| 4.3. | International | 15 |
| 5. | INFLUENCING FACTORS | 17 |
| 5.1. | Infrastructure | 17 |
| 5.2. | Economic Environment | 18 |
| 5.3. | Government Initiatives | 19 |
| 5.4. | Private Sector Initiatives | 19 |
| 5.5. | Rising Operating Costs | 20 |
| 5.6. | Information Technology | 21 |
| 5.7. | Technology, Research and Development (R&D) and Innovation | 21 |
| 5.8. | Labour | 22 |
| 5.9. | Cyclicality | 23 |
| 5.10. | Environmental Concerns | 23 |
| 5.11. | Crime and Security | 24 |
| 5.12. | Electricity Supply Constraints | 25 |
| 6. | COMPETITION | 25 |
| 6.1. | Barriers to Entry | 26 |
| 7. | SWOT ANALYSIS | 27 |
| 8. | OUTLOOK | 27 |
| 9. | INDUSTRY ASSOCIATIONS | 28 |
| 10. | REFERENCES | 30 |
| 10.1. | Publications | 30 |
| 10.2. | Websites | 30 |
| APPENDIX 1 | 31 | |
| Summary of Notable Players | 31 | |
| COMPANY PROFILES | 36 | |
| AFRICAN AGENDA (PTY) LTD | 36 | |
| ATMOSPHERE COMMUNICATIONS (PTY) LTD | 38 | |
| AV SYSTEMS (PTY) LTD | 41 | |
| B ONE HOLDINGS (PTY) LTD | 43 | |
| BERMAN HIRE (PTY) LTD | 45 | |
| BIDVEST SERVICES (PTY) LTD | 47 | |
| BIG CONCERTS INTERNATIONAL (PTY) LTD | 50 | |
| BOLAND TOILET SERVICES (PTY) LTD | 52 | |
| BRUNSWICK (SOUTH AFRICA) LTD | 54 | |
| CAPE TOWN INTERNATIONAL CONVENTION CENTRE COMPANY (RF) SOC LTD | 56 | |
| CENTEQ EVENTS CC | 60 | |
| CHARMAL FOUR TRADING CC | 62 | |
| COMMUNICATIONS FIRM (PTY) LTD (THE) | 64 | |
| CONFERENCE COMPANY (PTY) LTD (THE) | 66 | |
| CONFERENCE CONSULTANCY SOUTH AFRICA (PTY) LTD | 68 | |
| DE-JAY HIRING (PTY) LTD | 70 | |
| DLAMINI WEIL COMMUNICATIONS (PTY) LTD | 72 | |
| DOGAN EXHIBITIONS AND EVENTS (PTY) LTD | 74 | |
| DOWNING EVENT HIRE CC | 76 | |
| DUNN-HANDLEY STAGEWORKS CC | 78 | |
| DWR DISTRIBUTION (PTY) LTD | 80 | |
| EASTERN SUN EVENTS CC | 82 | |
| ECONOLOO CC | 84 | |
| EVENT PRODUCTION COMPANY (PTY) LTD (THE) | 86 | |
| FANCY FLUSH (PTY) LTD | 88 | |
| FIERA MILANO EXHIBITIONS AFRICA (PTY) LTD | 90 | |
| FLEISHMAN-HILLARD SOUTH AFRICA (PTY) LTD | 92 | |
| FORUM COMPANY (PTY) LTD (THE) | 94 | |
| FT FOGTECH (PTY) LTD | 96 | |
| G H HIRE CC | 98 | |
| GEARHOUSE SOUTH AFRICA (PTY) LTD | 99 | |
| GL EVENTS SOUTH AFRICA (PTY) LTD | 101 | |
| GREEN EXHIBITION SERVICES CC | 103 | |
| HILL AND KNOWLTON STRATEGIES (SOUTH AFRICA) (PTY) LTD | 105 | |
| HOMEMAKERS EXPO (PTY) LTD | 107 | |
| HYVE GROUP PLC | 109 | |
| IMVUKO SERVICE AND SUPPLY CC | 112 | |
| JUST SETS (SA) (PTY) LTD | 113 | |
| KAT LEISURE (PTY) LTD | 115 | |
| LUCIDITY TECHNICAL PRODUCTION SERVICES (PTY) LTD | 118 | |
| M AND M HIRING CC | 119 | |
| MAGNA CARTA REPUTATION MANAGEMENT CONSULTANTS (PTY) LTD | 120 | |
| MAGNETTE EVENT MANAGEMENT CC | 122 | |
| MEGA WORKS TRADING ENTERPRISE 200 (PTY) LTD | 124 | |
| MEROPA COMMUNICATIONS (PTY) LTD | 126 | |
| MESSE FRANKFURT SOUTH AFRICA (PTY) LTD | 128 | |
| MESSE MUENCHEN SOUTH AFRICA (PTY) LTD | 130 | |
| MJ EVENT GEAR (PTY) LTD | 132 | |
| MS TRUST | 134 | |
| MUSHROOM PRODUCTIONS CC | 136 | |
| OGILVY AND MATHER SOUTH AFRICA (PTY) LTD | 138 | |
| OGO PRODUCTIONS (PTY) LTD | 141 | |
| P EN D BEMARKING CC | 143 | |
| PLATO COMMUNICATIONS CC | 144 | |
| PR WORX CC | 146 | |
| PRIMEDIA (PTY) LTD | 148 | |
| PROSOUND (PTY) LTD | 152 | |
| R P M CATERING AND EQUIPMENT HIRE CC | 154 | |
| REED EXHIBITIONS GROUP (PTY) LTD | 156 | |
| SAIL RIGHTS COMMERCIALISATION (PTY) LTD | 158 | |
| SARCDA TRADE EXHIBITIONS (PTY) LTD | 160 | |
| SCAN DISPLAY SOLUTIONS (PTY) LTD | 162 | |
| SCATTERLINGS OF AFRICA (PTY) LTD | 164 | |
| SELBY\'S PRODUCTIONS CC | 166 | |
| SHOWTIME MANAGEMENT (PTY) LTD | 167 | |
| SOURCE PUBLIC RELATIONS (PTY) LTD (THE) | 169 | |
| SPECIALISED EXHIBITIONS (PTY) LTD | 171 | |
| SPINTELLIGENT (PTY) LTD | 173 | |
| STAR HIRE AND EVENTS | 175 | |
| STARBURST PYROTECHNICS FIREWORKS DISPLAYS CC | 177 | |
| SUPREME-SANITATION (PTY) LTD | 178 | |
| T E TRADE EVENTS (PTY) LTD | 180 | |
| TELOC WASTE MANAGEMENT (PTY) LTD | 182 | |
| TERRAPINN LTD | 184 | |
| TOP MEDIA AND COMMUNICATIONS (PTY) LTD | 186 | |
| TOTAL EXPOSURE (PTY) LTD | 188 | |
| TOURVEST HOLDINGS (PTY) LTD | 190 | |
| TRAVEL WITH FLAIR (PTY) LTD | 194 | |
| TRIONUM ENTERTAINMENT (PTY) LTD | 197 | |
| TURNERS CONFERENCES AND CONVENTIONS (PTY) LTD | 199 | |
| VWV GROUP (PTY) LTD | 201 | |
| WACO AFRICA (PTY) LTD | 203 | |
| WORLDSPORT SOUTH AFRICA (PTY) LTD | 207 | |
| WWP EVENTS CC | 208 |
