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The Beverages Industry in Ghana Updated Report Available
BY Carole Veitch
Ghana
31 July 2015
R 2 040.00 (ZAR)  
estimated $ 144.67 (USD) *
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The Manufacture, Wholesale and Retail of Beverages in Ghana


The beverages sector contributed approximately US$125m to the GDP of Ghana in 2014 and plays a critical role in the economy by providing several thousand direct and indirect employment opportunities across the value chain. Increasing demand for carbonated soft drinks, energy and sports drinks, bottled and sachet water and branded alcoholic beverages is being driven by population growth, rising urbanisation, the growth of the Ghanaian middle-class and tourism.


Dependence on Imports


As is the case in most other African nations, primary commodities are generally exported in their raw state and are then imported as processed beverages. However, although import levels remain high, Ghanaian beverage manufacturing capacity as well as bottling and packaging capacity have been boosted substantially during the past five years, with major players such as SABMiller, investing in infrastructure and trying to source inputs locally.


Challenges


Rising input costs have exacted a heavy toll on the sector. Many inputs such as glass, plastic and ethanol still have to be imported and duties, which are calculated in foreign currencies, drive production costs higher. The depreciation of the cedi has impacted particularly heavily on sachet water producers whose margins are very low. As a result of the erratic power supply, productivity is low and manufacturers have to use diesel generators. The number of illicit products and unregulated home brews still dwarfs the legal beverages market and although stakeholders reiterate the importance of regulation, financially this comes at a high price.


Report Coverage


This report focuses on the manufacture of alcoholic and non-alcoholic beverages as well as the wholesale and retail trade in beverages in the Ghanaian market. It investigates the local beverages market, recent developments and factors influencing the success of the formal sector. The report also profiles seventeen manufacturers, including Ghana’s largest brewer Guinness Ghana Breweries Limited (GGBL) which has market share of over 60%, indigenous alcoholic beverage manufacturer, Kasapreko Company Limited (KCL) and Voltic Ghana, the market leader in bottled water.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Value Chain 3
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 6
4. STATE OF THE INDUSTRY 10
4.1. Local 10
4.1.1. Corporate Actions 13
4.1.2. Regulations and Government Programmes 13
4.2. Continental 14
4.3. International 17
5. INFLUENCING FACTORS 19
5.1. Economic Environment 19
5.2. Socio-Political and Socio-Economic Environment 21
5.3. Socio-Cultural Environment 22
5.4. Rising Input Costs 22
5.5. Technology 23
5.6. Environmental Concerns 23
5.7. Labour 24
5.8. Cyclicality 24
5.9. Branding, Advertising and Marketing 25
5.10. Informal and Illegal Trade in Beverages 25
5.11. Health and Safety Concerns 26
6. COMPETITION 26
6.1. General 26
6.2. Barriers to Entry 27
6.3. Innovation 27
6.4. Research and Development (R&D) 28
7. SWOT ANALYSIS 28
8. OUTLOOK 29
9. INDUSTRY ASSOCIATIONS 30
10. REFERENCES 30
10.1. Publications 30
10.2. Websites 31
COMPANY PROFILES 33
ACCRA BREWERY LTD 33
AFRICA COLA COMPANY LTD 35
BLOW-CHEM INDUSTRIES LTD 36
COCA-COLA BOTTLING COMPANY OF GHANA LTD 37
DISTELL GHANA LTD 39
GIHOC DISTILLERIES COMPANY LTD 41
GRACE KENNEDY GHANA LTD 43
GUINNESS GHANA BREWERIES LTD 44
KASAPREKO COMPANY LTD 47
MULTI PAC LTD 50
NESTLE CWA LTD 51
NKULENU INDUSTRIES LTD 53
ROYAL UNIBREW A/S 54
SPECIAL ICE COMPANY LTD 57
VOLTIC GHANA LTD 58
WEST COAST BEVERAGES COMPANY LTD 60