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The Beverages Industry in Angola
BY Carole Veitch
Angola
25 January 2016
R 2 040.00 (ZAR)  
estimated $ 144.67 (USD) *
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The Manufacture, Wholesale and Retail of Beverages in Angola


This report focuses on the beverages industry in the Republic of Angola. The multi-billion dollar industry plays a key role in the Angolan economy, providing around 14,000 direct jobs and approximately 42,000 indirect employment opportunities across the value chain. In 2014, total domestic consumption of both alcoholic and non-alcoholic beverages in Angola was estimated to be around 2.68 billion litres. Beer is the nation’s alcoholic beverage of choice while the country also has a well-established wine drinking culture and is the second-largest market on the continent for both wine and spirits.


Investment into Capacity


Statistics released by the Beverages Industry Association of Angola indicate that the annual installed production capacity of the sector currently totals 4.48 billion litres. This is expected to increase to approximately 4.95 billion litres per annum on completion of various new manufacturing facilities. The expansion of installed capacity, which is currently estimated to be approximately 70% higher than total domestic consumption, has been driven by the strategic objective of attaining self-sufficiency and the promotion of exports.


Challenging Conditions


Despite the increasing capacity and growing market for beverages, doing business in Angola is notoriously bureaucratic and there is widespread corruption. Operational costs are high and the sector is highly dependent on imports. Inadequate infrastructure, a shortage of skilled labour, poor service delivery and erratic power supply are all barriers in the manufacturing, wholesale and retail sectors. Adding to difficulties is the current weakness of the crude oil price and the subdued domestic macroeconomic environment.


Report Coverage


The Manufacture, Wholesale and Retail of Beverages in Angola investigates the local beverages market, recent developments and factors influencing the success of the formal sector. The report also profiles 17 companies, including Refriango, the Angolan Portuguese-owned market leader that manufactures and distributes soft drinks, energy drinks, bottled water and wine, and plans to enter the beer segment in the near future. Also profiled are beverage retailers including Angolan companies, Nosso Super Gestao de Supermercados Lda and Score Distribuicao SA, as well as South African giant Shoprite Holdings, which sold more bottles of JC le Roux sparkling wine at its 19 Shoprite Angolan stores than at all its stores in South Africa.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Value Chain 3
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 7
4. STATE OF THE INDUSTRY 13
4.1. Local 13
4.1.1. Corporate Actions 15
4.1.2. Regulations 17
4.2. Continental 20
4.3. International 22
5. INFLUENCING FACTORS 26
5.1. Economic Environment 26
5.2. Government Interventions 27
5.3. Socio-Political and Socio-Economic Environment 27
5.4. Socio-Cultural Environment 28
5.5. Rising Input Costs 28
5.6. Technology, Research and Development (R&D) and Innovation 29
5.7. Environmental Concerns 30
5.8. Labour 32
5.9. Cyclicality 33
5.10. Branding, Advertising and Marketing 33
5.11. Informal and Illegal Trade in Beverages 33
5.12. Health and Safety Concerns 33
6. COMPETITION 34
6.1. Barriers to Entry 35
7. SWOT ANALYSIS 35
8. OUTLOOK 36
9. INDUSTRY ASSOCIATIONS 37
10. REFERENCES 37
10.1. Publications 37
10.2. Websites 38
COMPANY PROFILES 40
Agua Tchiowa Lda 40
Distell Angola Lda 41
Empresa de Cervejas N'Gola SA 42
Loja Gourmet de Belas Lda 43
Lonrho Springs Angola Lda 44
Mostratus Lda 45
Nosso Super Gestao de Supermercados Lda 46
Pernod Ricard SA 48
Pomobel Lda 54
Refriango SA 56
Score Distribuicao SA 58
Shoprite Holdings Ltd 59
SPAR Group Ltd (The) 65
Sumol+Compal SA 71
Teixeira Duarte SA 74
Webcor SA 77
Zahara Trade SA 79