INDUSTRY REPORTS PUBLICATIONS DATA FEED SERVICES WOWEB CONTACT US
Item added to your cart
The Beverages Industry in Nigeria
BY Carole Veitch
Nigeria
22 July 2016
R 2 040.00 (ZAR)  
estimated $ 146.17 (USD) *
Buy Now

The Manufacture, Wholesale and Retail of Beverages in Nigeria


Nigeria, Africa’s largest economy and most populous nation, is widely viewed as one of the most attractive consumer markets in the world. In the multi-billion dollar soft drinks sector leading international beverage brands trade alongside traditional non-alcoholic drinks, while in the alcoholic beverages market, which is valued at more than US$6.5bn, major multinational companies compete for market share with informal brewers and distillers.


Opportunities and Challenges


The high levels of humidity and heat in the country, coupled with the poor quality of the country’s tap water, continue to drive demand for processed packaged water. Nigeria, with its predominantly Muslim population, is also a growing market for alcohol-free malt beverages and so-called ‘social’ soft drinks. During the past decade, the alcoholic beverages sector has experienced strong sales growth, as upwardly mobile Nigerian consumers migrate from traditional drinks to mainstream and premium brands. However, despite its attractive demographics, the West African powerhouse is confronted by numerous difficulties. The economic downturn has resulted in foreign currency restrictions, the depreciation of the local currency, inflationary pressures and rising interest rates, while there are security concerns, notably in the northern and north-eastern regions, as well as in the oil-producing Niger Delta. There are also general problems such as the inadequate transport network, which drives up the cost of distribution, the unreliable power supply and bureaucratic inefficiencies and corruption.


Report Coverage


The Manufacture, Wholesale and Retail of Beverages in Nigeria investigates the local beverages market, recent developments and factors influencing the success of the formal industry. The report profiles 37 companies, including market leader in the soft drinks sector, Nigerian Bottling Company Ltd (NBCL), the sole franchise bottler of the Coca-Cola Company in Nigeria, and new entrant into the market, Ajeast Nigeria Ltd, a subsidiary of the Peruvian multinational AJE Group, which produces the BIG Cola brand. Also profiled are Drinks.ng, Nigeria’s largest online beverages wholesaler, and local retailer the Artee Group, which operates Park n Shop and the Spar franchise.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 5
3. SIZE OF THE INDUSTRY 7
4. STATE OF THE INDUSTRY 12
4.1. Local 12
4.1.1. Corporate Actions 15
4.1.2. Regulations 17
4.1.3. Enterprise Development and Social Economic Development 19
4.2. Continental 19
4.3. International 23
5. INFLUENCING FACTORS 26
5.1. Economic Environment 26
5.2. Government Interventions 28
5.3. Socio-Political and Socio-Economic Environment 28
5.4. Socio-Cultural Environment 30
5.5. Rising Input Costs 31
5.6. Technology, Research and Development (R&D) and Innovation 31
5.7. Environmental Concerns 32
5.8. Labour 33
5.9. Cyclicality 34
5.10. Branding, Advertising and Marketing 35
5.11. Informal and Illegal Trade 35
5.12. Health and Safety Concerns 36
6. COMPETITION 36
6.1. Barriers to Entry 37
7. SWOT ANALYSIS 38
8. OUTLOOK 39
9. INDUSTRY ASSOCIATIONS 40
10. REFERENCES 41
10.1. Publications 41
10.2. Websites 42
APPENDIX 1 30
Import Tariffs 30
COMPANY PROFILES 32
Artee Industries Ltd 32
Ashmina Ltd 34
Brian Munro Ltd 35
Champion Breweries Plc 36
CHI Ltd 38
CWAY Food and Beverages Co. Ltd 40
Dansa Foods Ltd 41
Deebee Company Ltd 43
Drinks.ng 45
Ekulo International Ltd 46
Giant Beverages Ltd 47
Golden Guinea Breweries Plc 48
Grand Oak Ltd 49
Guinness Nigeria Plc 51
Intafact Beverages Ltd 54
Intercontinental Distillers Ltd 56
International Breweries Plc 60
Jacobs Wines Ltd 63
Massmart Holdings Ltd 65
Nestle Nigeria Plc 71
Nigeria Distilleries Ltd 74
The Nigerian Bottling Company Ltd 76
Nigerian Breweries Plc 78
Pabod Breweries Ltd 82
PayMente Ltd 83
Pernod Ricard SA 85
Pharma-Deko Plc 91
Ragolis Waters Nigeria Ltd 94
Seven-Up Bottling Company Plc 95
Shoprite Holdings Ltd 97
SONA Breweries Plc 103
Spring Waters Nigeria Ltd 104
Supreme Distilleries Ltd 105
UAC Foods Ltd 106
Warm Spring Waters Nigeria Ltd 108
Westlog Nigeria Ltd 110