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The Egyptian Food Retail Sector
The Egyptian food retail sector is dominated by small, traditional, grocery retailers, with an estimated 98% of trade passing through these stores, street vendors and unregulated markets. Although there are only a few local supermarket chains, they are currently responsible for 15% of total food sales, a percentage that is expected to rise given the country’s growing middle class and increasing rate of urbanisation.
Despite the risks associated with political instability, Egypt is considered to have great potential as it is has the largest market in the Arab world with a population of more than 90 million people. Egyptians spend on average 50% of their income on food and groceries and with a large percentage of the population relying on food subsidies, the value of food retail sales is expected to reach US$67.37bn by 2017. Although Egypt’s online retail offering is still a novelty and not widely used, the general growth patterns in Egyptian retail and its youthful population indicate potential for strong online retail growth. However, currently only 10% of the population is banked, only 17 million people have credit or debit cards and mobile money is still a relatively new concept.
The Egyptian Food Retail report examines current conditions, investment in the sector and other developments such as the entrance of foreign retailers like France’s Carrefour, the world’s fourth largest retailer. The company entered Egypt in 2002 and now runs a network of hypermarkets, supermarkets and express shops in partnership with UAE-based Majid Al Futtaim (MAF). In total 19 companies are profiled, including the Mansour Group, which owns both the Metro supermarket chain, the largest in the country, and the Kheir Zaman discount store chain. Also profiled is ExxonMobil Egypt (SAE) which operates 25 “On-the-Run” convenience stores and plans to open another 25 in the near future.