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The Tea and Coffee Industry
BY Yasmin Mahomedy
South Africa
27 March 2018
R 10 080.00 (ZAR)  
estimated $ 731.44 (USD) *
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The South African Tea and Coffee Industry


Department of Agriculture, Forestry and Fisheries statistics show that the value of black tea production has declined considerably from R30.14m eight years ago to R5.16m in the 2016/2017 season. In contrast to the black tea sector where only three black tea estates remain in production, the herbal tea sector has grown. The coffee sector has also grown, with consumption of coffee beans increasing from 29,760 tons in 2012/13 to 35,400 tons in 2015/16. Demand for premium coffees is illustrated by the growth in the number of coffee roasteries and coffee shops across the country; South Africa now has more than 100 roasteries compared to fewer than 20 roasteries ten years ago.


A Thriving Rooibos Tea Sector


The Rooibos sector provides income and employment to approximately 8,000 farm labourers and further employment is also created in downstream activities. Over the past ten years Rooibos production has been between 10,000 tons and 18,000 tons annually. As a result of increasing global demand for Rooibos, 2016 exports amounted to more than 6,000 tons. Germany, the Netherlands, Japan, the United Kingdom and the United States are the biggest importers of Rooibos tea. Although only 200 tons of Honeybush tea is produced annually by ten growers, this tea is becoming more popular in overseas markets and more than 80% of the total crop is exported to 25 countries.


Report Coverage


The South African Tea and Coffee Industry highlights current conditions and trends, provides information on imports and exports, and discusses the factors influencing the success of the sector. Profiles for 35 companies involved in the agricultural and manufacturing sectors of the industry are provided. Included is Chicory SA (Pty) Ltd, a company that supplies several coffee manufacturers with chicory, an important input to mixed ground and mixed instant coffees. Also profiled are Beaver Creek (Pty) Ltd, Assagay Coffee and Sabie Valley Coffee, three companies that farm the coffee plant, Coffea, and then roast, blend and distribute their coffee products.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 6
4. STATE OF THE INDUSTRY 9
4.1. Local 9
4.1.1. Tea 9
4.1.2. Coffee 12
4.1.3. Corporate Actions 15
4.1.4. Regulations 15
4.1.5. Enterprise Development and Social Economic Development 17
4.2. Continental 18
4.2.1. Tea 18
4.2.2. Coffee 20
4.3. International 21
4.3.1. Tea 21
4.3.2. Coffee 21
5. INFLUENCING FACTORS 22
5.1. Government Intervention 22
5.2. Economic Environment 23
5.3. Rising Operating Costs 24
5.4. Land Reform Policy 24
5.5. Consumer Health Concerns 25
5.6. Labour 25
5.7. Technology, Research and Development (R&D) and Innovation 26
5.8. Environmental Concerns 28
6. COMPETITION 29
6.1. Barriers to Entry 30
7. SWOT ANALYSIS 31
8. OUTLOOK 31
9. INDUSTRY ASSOCIATIONS 32
10. REFERENCES 32
10.1. Publications 32
10.2. Websites 32
COMPANY PROFILES 34
ASSAGAY COFFEE CC 34
BARNES TEA AND COFFEE MERCHANTS CC 35
BEAVER CREEK (PTY) LTD 37
BUBBLE TEA COMPANY (PTY) LTD (THE) 39
CAFE CAPS (PTY) LTD 40
CAPE NATURAL TEA PRODUCTS (PTY) LTD 41
CARMIEN TEA (PTY) LTD 43
CATURRA COFFEE COMPANY (PTY) LTD (THE) 46
CHICORY SA (PTY) LTD 48
CLIPPER COFFEE AND TEA CC 50
COLOMBO BREW CO (PTY) LTD 52
FAMOUS BRANDS COFFEE COMPANY (PTY) LTD 53
GLOBAL COFFEE EXPORTS LTD 55
HOTEL LIMA WHISKEY CC 57
INCOBRANDS (PTY) LTD 58
J WOLLBRANDT 60
JOEKELS TEA PACKERS (PTY) LTD 62
L C PACKAGING (S A) (PTY) LTD 64
MASTERTONS COFFEE AND TEA SPECIALISTS (PTY) LTD 66
MK HENDRIKZ 68
NATIONAL BRANDS LTD 70
NESTLE (SOUTH AFRICA) (PTY) LTD 73
NEW LOOK PACKERS CC 77
NTINGWE FARMING (PTY) LTD 79
PEACOCK TEA AND COFFEE (PTY) LTD 81
ROOIBOS LTD 83
ROYAL TEA PACKERS CC 85
RT CAIN 87
SABIE VALLEY COFFEE CC 88
SANPEACE (PTY) LTD 90
STRICTLY COFFEE CC 91
TEA AND COFFEE DISTRIBUTORS (EASTERN PROVINCE) CC 92
UNILEVER SOUTH AFRICA (PTY) LTD 94
UNION HAND ROASTED (PTY) LTD 97
VIDA E CAFFE HOLDINGS (PTY) LTD 98