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The Tile Industry
BY Yasmin Mahomedy
South Africa
25 February 2019
R 14 400.00 (ZAR)  
estimated $ 1 031.77 (USD) *
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The Tile Industry


South Africa’s tile industry is experiencing difficulties due to poor economic conditions, restrained consumer spend and limited public and private sector investment. The construction industry, on which the tile sector is reliant, is highly dependent on government infrastructure development which has been slow.


Continued Growth


Despite the tough conditions, major player Italtile grew its store network of CTM, Italtile Retail and TopT by 9% to 176 in 2018 and will open 10 to 15 more in 2019. Tile Africa, owned by London-based Norcros, has 32 owned stores and two franchise stores and added two in 2018 with plans to open a further two stores in 2019. Metrotile Europe has also increased its footprint in South Africa and neighbouring countries through local partner Metrotile SA.


Report Coverage


This report focuses on the manufacture, wholesale and retail of tiles in South Africa, current conditions and future expectations, and factors which influence the sector’s success. There are comprehensive profiles of 23 companies including major player Italtile, owner of 176 retail stores and a 95.4% stake in manufacturer Ceramic Industries, which makes one of every two tiles, baths and toilets purchased in South Africa. Other profiled companies include Norcros which owns Johnson Tiles SA and Tile Africa and Mazista Tiles, which went into partnership with Kwazulu-Natal’s largest flooring tiling contractor Durban Tiling Services and its trading arm Duratile.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 3
4. STATE OF THE INDUSTRY 4
4.1. Local 4
4.1.1. Corporate Actions 6
4.1.2. Regulations 7
4.1.3. Enterprise Development and Social Economic Development 8
4.2. Continental 8
4.3. International 9
5. INFLUENCING FACTORS 10
5.1. Economic Environment and Rising Operating Costs 10
5.2. Government Infrastructure Spend 11
5.3. Building Industry Activity 11
5.4. Technology, Research and Development (R&D) and Innovation 11
5.5. Labour 12
5.6. Environmental Concerns 14
6. COMPETITION 15
6.1. Barriers to Entry 16
7. SWOT ANALYSIS 16
8. OUTLOOK 17
9. INDUSTRY ASSOCIATIONS 17
10. REFERENCES 17
10.1. Publications 17
10.2. Websites 18
APPENDIX 1 19
Summary of Notable Players 19
COMPANY PROFILES 23
ARTMAR NATURAL STONE TILES CC 23
BMI COVERLAND (PTY) LTD 25
CASHBUILD LTD 27
EAGLE ROOF TILES (PTY) LTD 37
INFRASTRUCTURE SPECIALIST GROUP (PTY) LTD 39
ITALTILE LTD 42
MALLS TILES (PTY) LTD 46
MARLEY (S A) (PTY) LTD 48
MASSBUILD (PTY) LTD 50
MAZISTA TILES (PTY) LTD 53
METROTILE (SOUTHERN AFRICA) (PTY) LTD 55
NATIONAL CERAMIC INDUSTRIES SOUTH AFRICA (PTY) LTD 56
NORCROS (S A) (PTY) LTD 58
PAVINI HANDCRAFTED TILES (PTY) LTD 61
PERSIAN TILE CC 63
RAYAL INDUSTRIAL (PTY) LTD 65
RICKFORD INVESTMENTS (PTY) LTD 66
RITZ TILES (PTY) LTD 68
SPAR GROUP LTD (THE) 70
STEINHOFF DOORS AND BUILDING MATERIALS (PTY) LTD 75
T FERGUSON AND SONS (PTY) LTD 80
TILETORIA CAPE (PTY) LTD 82
UNION TILES (PTY) LTD 84