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Adult and Childrens Nappies
BY Yasmin Mahomedy
South Africa
28 June 2019
R 14 400.00 (ZAR)  
estimated $ 1 016.14 (USD) *
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Adult and Children’s Nappies


Nappy sales continue to increase due to the convenience of disposable nappies and a growing middle class with more disposable income. However, manufacturers are being challenged by slowing birth rates and financially-strained consumers who are struggling to keep up with the high costs of disposables. The local adult nappy sector is growing slowly, mainly due to the high cost. There is still a stigma attached to incontinence, which continues to curb higher sales volumes in the sector.


Competitive Market


There is no recent confirmed value, but disposable baby nappy sales in South Africa were estimated at R4.1bn in 2015. Procter & Gamble which manufactures Pampers, held the leading position with a 41% market share in 2015, followed by Kimberley-Clark, which produces Huggies. Cuddlers, owned by Lodestone Brands, held the third largest market share. Reusable nappy sales grew by 7.5% over 2017/2018 and this sector is set to become a R6bn market in the next four years.


Environmental Impact


Nappies are the third largest consumer item in landfills and make up about 4% of all solid waste. One child using disposables nappies will generate 952kg worth of nappy waste in landfills, and it takes 250 to 500 years for the average disposable nappy to fully biodegrade. Companies continue to work at solutions, such as Procter & Gamble’s technology that can turn soiled nappies into valuable material, such as plastic cellulose and absorbent material.


Report Coverage


This report focuses on the manufacture and wholesale of adult and children’s nappies in South Africa. There are 11 company profiles including the major multinational manufacturers, manufacturers of adult disposables Validus Medical and Lodestone Brands, reusable distributors such as Mother Nature Products and online retailers such as Bamboo Baby.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 5
4.1. Local 5
4.1.1. Corporate Actions 6
4.2. Regulations 6
4.2.1. Enterprise Development and Social Economic Development 7
4.3. Continental 7
4.4. International 8
5. INFLUENCING FACTORS 10
5.1. Government Intervention 10
5.2. Declining Birth Rates 10
5.3. Economic Environment and Input Costs 10
5.4. Marketing 11
5.5. Labour 11
5.6. Technology, Research and Development (R&D) and Innovation 12
5.7. Environmental Concerns 13
6. COMPETITION 14
6.1. Barriers to Entry 15
7. SWOT ANALYSIS 15
8. OUTLOOK 15
9. REFERENCES 16
9.1. Publications 16
9.2. Websites 16
APPENDIX 1 17
Summary of Notable Players 17
COMPANY PROFILES 19
ARTEMIS BRANDS (PTY) LTD 19
BAMBOO BABY (PTY) LTD 21
C HAWKINS 22
HARTMANN-VITAMED (PTY) LTD 24
KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 27
LODESTONE BRANDS (PTY) LTD 29
MOTHER NATURE PRODUCTS CC 32
PROCTER AND GAMBLE MANUFACTURING SA (PTY) LTD 34
R P INTERNATIONAL TOILETRIES CC 36
RAINBOW NAPPIES CC 37
VALIDUS MEDICAL (PTY) LTD 39