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The Footwear Industry
BY Nina Shand
South Africa
27 August 2019
R 14 400.00 (ZAR)  
estimated $ 1 004.77 (USD) *
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The Footwear Industry


South Africa’s footwear manufacturers, wholesalers and retailers are struggling in the face of tough economic conditions. South African Footwear and Leather Industry Association (Saflia) figures show that local market demand for footwear was 264 million pairs in 2018, with local production accounting for less than one-quarter of demand. While local production decreased by nearly 9 million pairs or 13.3% in 2018, imports grew by 3.3 million pairs, or 1.6%. This drop in production can, in part, be attributed to a protracted strike in the industry in the middle of 2018.


Government Support


Employment in the labour-intensive industry continues to decline. The textiles, clothing, leather and footwear sector was identified being critical to the industrial development of the South African economy in the Department of Trade and Industry’s Industrial Policy Action Plan, and a masterplan for the sector has been compiled. Incentives have been introduced to encourage investment and a footwear cluster was developed in response to government funding aimed at improving competitiveness.


Report Coverage


This report focuses on the manufacture, wholesale and retail of footwear in South Africa, including descriptions of the size and state of the industry and the factors that influence it. There are comprehensive profiles of 60 companies that operate in the sector. These include AVI, which reported that its footwear business, which includes Spitz and Green Cross, struggled in the six months to end-December 2018. Details of the closure of Green Cross manufacturing facilities are provided in the report. There are also profiles of Eddels Shoes, which forms part of Celrose, which was sold by Edcon, Bata, which holds an estimated 45% of the leather school-shoe market, and Pepkor, the owner of Shoe City and Tekkie Town, with the latter involved in a number of legal battles.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 6
4.1. Local 6
4.1.1. Corporate Actions 12
4.1.2. Regulations 12
4.1.3. Enterprise Development and Social Economic Development 14
4.2. Continental 15
4.3. International 19
5. INFLUENCING FACTORS 22
5.1. Economic Environment 22
5.2. Government Initiatives 23
5.3. Customs and Counterfeit Concerns 24
5.4. Rising Operating Costs 25
5.5. Technology, Research and Development (R&D) and Innovation 25
5.6. Labour 27
5.7. Cyclicality 29
5.8. Environmental Concerns 30
6. COMPETITION 31
6.1. Barriers to Entry 32
7. SWOT ANALYSIS 33
8. OUTLOOK 34
9. INDUSTRY ASSOCIATIONS 34
10. REFERENCES 35
10.1. Publications 35
10.2. Websites 35
APPENDIX 1 37
Summary of Notable Players 37
COMPANY PROFILES 45
A J CHARNAUD AND COMPANY (PTY) LTD 45
ADIDAS (SOUTH AFRICA) (PTY) LTD 47
ASMALL AND SONS (PTY) LTD 50
AST SAFETYWEAR CC 52
AVI LTD 54
BATA SOUTH AFRICA (PTY) LTD 58
BBF SAFETY GROUP (PTY) LTD 61
BLUE FALCON 188 TRADING (PTY) LTD 64
BMT STREETFEVER (PTY) LTD 72
BOLTON FOOTWEAR (PTY) LTD 76
CAPE UNION MART INTERNATIONAL (PTY) LTD 79
CAPRINI FOOTWEAR (PTY) LTD 84
CITY EXPRESS STORES (PTY) LTD 86
CORRIDA SHOES (PTY) LTD 89
DENED CC 92
DICK WHITTINGTON SHOES (PTY) LTD 94
DODOS SHOES (PTY) LTD 96
EDCON LTD 99
EDDELS SHOES (PTY) LTD 103
FAST FOX FOOTWEAR (PTY) LTD 105
FOSCHINI RETAIL GROUP (PTY) LTD 107
FRAME LEISURE TRADING (PTY) LTD 110
FRANCO CECCATO (PTY) LTD 113
HI-TEC SPORTS DISTRIBUTORS (PTY) LTD 115
HOLDSPORT (PTY) LTD 117
HOUSE OF BUSBY (PTY) LTD (THE) 123
HOUSE OF MONATIC (PTY) LTD 126
HTC STORES (PTY) LTD 128
JUDY'S PRIDE FASHIONS (PTY) LTD 131
KITSCH KOOL PROPERTIES CC 134
L A GROUP (PTY) LTD 137
LABORA SHOES (PTY) LTD 139
MASSMART HOLDINGS LTD 141
MBL RETAIL (PTY) LTD 147
MICHELLE FOOTWEAR (PTY) LTD 149
MODEL EXTENSION (PTY) LTD 151
MOREGOLF (PTY) LTD 155
MR PRICE GROUP LTD 158
NIKE SOUTH AFRICA (PTY) LTD 163
OLYMPIC-FLAIR (PTY) LTD 166
ONE STEP AHEAD CC 168
ONSHELF INVESTMENT SEVENTY THREE (PTY) LTD 170
PALM FOOTWEAR MANUFACTURERS (PTY) LTD 172
PEPKOR HOLDINGS LTD 174
PICK N PAY RETAILERS (PTY) LTD 179
PUMA SPORTS DISTRIBUTORS (PTY) LTD 184
QUEENSPARK (PTY) LTD 187
RAGE DISTRIBUTION (PTY) LTD 191
REBEL SAFETYGEAR (PTY) LTD 194
RETAILABILITY (PTY) LTD 196
REXVIEW INVESTMENTS (PTY) LTD 199
SHEZI INDUSTRIAL HOLDINGS (PTY) LTD 201
SHOPRITE HOLDINGS LTD 203
SMILEY'S FOOTWEAR (PTY) LTD 208
TRUWORTHS LTD 210
WILD ALICE COLLECTION (PTY) LTD 214
WOOLWORTHS (PTY) LTD 216