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Manufacture of Bakery Products
BY Carol Knoll
South Africa
30 September 2019
R 14 400.00 (ZAR)  
estimated $ 996.86 (USD) *
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Manufacture of Bakery Products


Bread is the second most important staple food in South Africa after maize meal. With the price of maize products decreasing following a good maize harvest, many people reverted to maize meal, resulting in bread consumption in South Africa declining slightly since May 2018. The manufacture of baked goods is a growing industry, and artisanal and in-store bakeries are on the increase. Higher-income consumers have variety and health requirements, while there are opportunities for emerging bakers to enter local informal markets.


Rising Prices


From April 2017 to April 2019, the prices of 700g loaves only increased by 2.7% for white bread and 2.95% for brown, according to the South African Chamber of Baking. But more recent consumer price inflation figures show significant price increases. July 2019 inflation statistics indicate that bread and cereal prices increased by 7.9% year-on-year, while August figures showed an 8.6% increase, contributing to upward inflationary pressure. Some of the major retailers continue to subsidise bread loaves to make bread affordable to financially-stressed customers.


Report Coverage


The focus of this report is the manufacture of bakery products in South Africa. It includes information on the state of the industry and the factors that influence it, including maize and wheat production and price trends, as well as the recent performance of the industry’s major players. There are profiles of 30 companies which include significant players such as Tiger Brands, RCL Foods and Pioneer. Profiles include VKB Agri Processors, which took full control of VKB Flour Mills (Kromdraai Group) Free State in 2018, and Krispy Kreme, which has opened doughnut mini-stores at selected locations countrywide including at Pick n Pay, Total Bonjour and Engen Quickshop stores. Smaller manufacturers such as Khayelitsha Cookies and Mango Ginger Bakeries are also featured.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 2
3. SIZE OF THE INDUSTRY 2
4. STATE OF THE INDUSTRY 3
4.1. Local 3
4.1.1. Corporate Actions 7
4.1.2. Regulations 8
4.1.3. Enterprise Development and Social Economic Development 9
4.2. Continental 10
4.3. International 13
5. INFLUENCING FACTORS 14
5.1. Government Intervention 14
5.2. Economic Environment/Rising Operating Costs 14
5.3. Labour 15
5.4. Technology, Research and Development (R&D) and Innovation 18
5.5. Genetically Modified Content and Health Concerns 18
5.6. Environmental Concerns and Solutions 19
6. COMPETITION 21
6.1. Barriers to Entry 22
7. SWOT ANALYSIS 22
8. OUTLOOK 23
9. INDUSTRY ASSOCIATION 23
10. REFERENCES 24
10.1. Publications 24
10.2. Websites 24
APPENDIX 1 26
Summary of Notable players 26
COMPANY PROFILES 31
ANAT FOODS (PTY) LTD 31
BAKE TECH (PTY) LTD 34
BIMBO QSR HOLDINGS SOUTH AFRICA (PTY) LTD 36
BREAD GYPSY CC (THE) 38
BUTTERFIELD HOLDINGS (PTY) LTD 39
CAPE COOKIES (PTY) LTD 42
CHIPKINS PURATOS (PTY) LTD 44
DAISY HEALTH FOODS CC 46
FAMOUS BRANDS LTD 48
FOURNOS GROUP (PTY) LTD 54
FRANCOR BAKKERY HOLDINGS (PTY) LTD 56
FRESH EARTH GLUTEN FREE BAKE HOUSE (PTY) LTD 58
GOOSEBUMPS (PTY) LTD 60
GREEN HEALTH INNOVATIONS (PTY) LTD 62
IN 2 FOOD GROUP (PTY) LTD 63
KHAYELITSHA COOKIES (PTY) LTD 65
KRISPY KREME (PTY) LTD 67
LE PETIT PAIN (PTY) LTD 69
LIBSTAR OPERATIONS (PTY) LTD 71
MANGO GINGER BAKERY AND COFFEE SHOP (PTY) LTD 77
NATIONAL BRANDS LTD 78
PIONEER VOEDSEL (PTY) LTD 81
PREMIER FMCG (PTY) LTD 85
RCL FOODS LTD 90
RETSOL STORES (PTY) LTD 96
RHODES FOOD GROUP (PTY) LTD 99
RYMCO (PTY) LTD 104
SD MANTELL 106
TIGER BRANDS LTD 108
VKB AGRI PROCESSORS (PTY) LTD 113