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Manufacture of Soap and Cleaning Products, Wax and Polishes
BY Carole Veitch
South Africa
30 September 2019
R 14 400.00 (ZAR)  
estimated $ 1 001.10 (USD) *
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Manufacture of Soap and Cleaning Products, Wax and Polishes


The manufacture of cleaning products, wax and polishes is a well-established industry in South Africa where several multinational companies and major home-grown players compete. The annual retail sales value of cleaning products is estimated to be around R20bn, with the largest segment being laundry care. Personal hygiene products and cleaning agents have traditionally been regarded as essential items, but economic pressures have altered consumer spending patterns and household cleaning products are no longer considered a necessity.


Industry Trends


Customer loyalty is declining, with consumers increasingly shopping around for discounts, trading down or trying different products that offer better value for money, and established brands continue to lose market share to cheaper private label brands. The decline in disposable income continues to drive demand for smaller unit sizes and for products packaged in economical refill packets. Consumers are also increasingly switching from laundry care products in powder and bar format to more concentrated cleaning products in liquid, liquid tablet or pod form.


Low Barriers to Entry


There has been a proliferation of informal micro-manufacturers of cleaning and hygiene products, many of whom have successfully transitioned to the formal sector. Industry growth drivers include South Africa’s growing middle-class, population expansion, urbanisation, and the provision of social housing, water and sanitation to previously unserved communities.


Report Coverage


This report on the manufacture of soap and cleaning products, wax and polishes includes comprehensive information on laundry care, dishwashing cleaners, surface care, wax products and personal care products. It reports on the size and state of the industry and the factors that influence it. There are profiles of 49 companies including the major multinational players such as Unilever, Reckitt Benckiser, Colgate-Palmolive, and Johnson & Johnson, major local players such as Tiger Consumer Brands, Bliss Brands, Shield Chemicals and Amka Products, and contract manufacturers such as Beige Holdings.


Page
1. INTRODUCTION 5
2. DESCRIPTION OF THE INDUSTRY 5
2.1. Value Chain 7
2.2. Geographic Position 8
3. SIZE OF THE INDUSTRY 9
4. STATE OF THE INDUSTRY 11
4.1. Local 11
4.1.1. Trade 14
4.1.2. Corporate Actions 14
4.1.3. Regulations 15
4.1.4. Enterprise Development and Socio-Economic Development Initiatives 17
4.2. Continental 19
4.3. International 22
5. INFLUENCING FACTORS 24
5.1. Economic Environment 24
5.2. Input Costs 25
5.3. Health and Safety Concerns 25
5.4. Counterfeit Products 26
5.5. Technology, Research and Development (R&D) and Innovation 26
5.6. Marketing and Advertising 28
5.7. Labour Resources 29
5.8. Environmental Concerns 31
5.9. Government Interventions 33
6. COMPETITION 34
6.1. Barriers to Entry 34
7. SWOT ANALYSIS 35
8. OUTLOOK 36
9. INDUSTRY ASSOCIATIONS 36
10. REFERENCES 37
10.1. Publications 37
10.2. Websites 37
APPENDIX 1 40
Summary of Notable Players 40
APPENDIX 2 47
COMPANY PROFILES 49
A J NORTH (PTY) LTD 49
ACORN PHARMACEUTICALS (PTY) LTD 51
AMKA PRODUCTS (PTY) LTD 53
AVON JUSTINE (PTY) LTD 56
BEIERSDORF CONSUMER PRODUCTS (PTY) LTD 59
BEIGE HOLDINGS LTD 61
BLENDWELL CHEMICALS (PTY) LTD 64
BLISS BRANDS (PTY) LTD 66
CANSA (PTY) LTD 68
CAVI BRANDS (PTY) LTD 70
CHEMETALL (PTY) LTD 72
COLGATE-PALMOLIVE (PTY) LTD 74
DYNACHEM (PTY) LTD 77
EBINTER TRADING AND PROJECTS (PTY) LTD 79
ECOLAB (PTY) LTD 81
ECOZYME ENZYMES CC 83
ELEGANT LINE TRADING 237 (PTY) LTD 85
ELIZABETH ARDEN (SOUTH AFRICA) (PTY) LTD 87
ESTEE LAUDER COMPANIES (PTY) LTD 89
HENKEL SOUTH AFRICA (PTY) LTD 91
HYCHEM (PTY) LTD 94
IMPROCHEM (PTY) LTD 97
INDUSTROCLEAN (PTY) LTD 101
JOHNSON AND JOHNSON (PTY) LTD 104
KEMKLEAN (PTY) LTD 106
KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 109
L'OREAL SOUTH AFRICA (PTY) LTD 111
LBN TRADING ANTERPRISE (PTY) LTD 113
LIBSTAR OPERATIONS (PTY) LTD 115
MEDICHEM (PTY) LTD 121
OPTIMUSBIO (PTY) LTD 122
P AND G SOUTH AFRICAN TRADING (PTY) LTD 124
PRIME CLEANING SUPPLIERS (PTY) LTD 126
PRIME PRODUCT MANUFACTURING (PTY) LTD 128
RECKITT BENCKISER SOUTH AFRICA (PTY) LTD 130
REINOL-JANEK CHEMICALS (PTY) LTD 132
REVLON SOUTH AFRICA (PTY) LTD 134
RITCH CHEM CC 136
S A F I C (PTY) LTD 138
S C JOHNSON AND SON OF SOUTH AFRICA (PTY) LTD 140
SASOL SOUTH AFRICA LTD 142
SCENT PAC (PTY) LTD 145
SEALED AIR AFRICA (PTY) LTD 147
SHIELD CHEMICALS (PTY) LTD 150
SOAP FACTORY CC (THE) 152
THEMZAK CLEANING CHEMICALS CC 154
TIGER CONSUMER BRANDS LTD 155
TOOCH AND KLOPPER PROPERTIES (PTY) LTD 159
UNILEVER SOUTH AFRICA (PTY) LTD 161