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The Beverages Industry in Mozambique
BY Stephen Timm
Mozambique
23 October 2019
R 14 400.00 (ZAR)  
estimated $ 997.92 (USD) *
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The Beverages Industry in Mozambique


A new entrant in the beer market and a number of commitments by industry players to increase capacity reflect investor interest in Mozambique’s relatively underdeveloped, but expanding beverages market, despite the challenging operating environment. Coca-Cola Beverages Africa dominates Mozambique’s non-alcoholic beverages market. The commercial beer segment was previously controlled by Cervejas de Moçambique, which is 49%-held by AB InBev. But the opening of a US$100m brewery in Maputo in March 2019 by Dutch brewer Heineken has triggered a beer war.


Local Production


Notwithstanding efforts to develop domestic production capacity, Mozambique continues to be highly reliant on imported inputs, including glass bottles, which are imported from South Africa. Tax relief is being offered to producers that procure 50% or more of inputs locally, and industry role players said this has helped bring down the cost per litre of alcohol produced. The government offered reduced tax to companies that set up new breweries for 2018, 2019 and 2020. Cervejas de Moçambique’s launch of Impala, a beer made from maize, was expected to create 3,500 farm jobs as the company sources its maize locally.


Report Coverage


This report covers the alcoholic and non-alcoholic beverages industry in Mozambique and the local and multinational companies that operate in it. The report includes comprehensive information on the size and state of the industry and the factors that influence it. There are profiles of 15 companies including the major player Cervejas de Moçambique, PepsiCo bottling franchisee Varun Beverages, Mopani Internacional, which manufactures the popular brand Fizz, Yaafico Industrial which produces the carbonated soft drink Frozy and gin and whisky producer Diageo Moçambique. South African companies Shoprite, Woolworths and Massmart, which sell beverages in the country, are also profiled.


Page
1. INTRODUCTION 1
2. COUNTRY INFORMATION 1
3. DESCRIPTION OF THE INDUSTRY 2
3.1. Value Chain 5
3.2. Geographic Position 6
4. SIZE OF THE INDUSTRY 8
5. STATE OF THE INDUSTRY 10
5.1. Local 10
5.1.1. Corporate Actions 13
5.1.2. Regulations 13
5.1.3. Enterprise Development and Social Economic Development 15
5.2. Continental 15
5.3. International 17
6. INFLUENCING FACTORS 20
6.1. Economic Environment 20
6.2. Government Interventions 21
6.3. Socio-Political and Socio-Economic Environment 22
6.4. Socio-Cultural Environment 23
6.5. Rising Input Costs 23
6.6. Technology, Research & Development (R&D) and Innovation 24
6.7. Environmental Concerns 25
6.8. Labour 26
6.9. Cyclicality 27
6.10. Branding, Advertising and Marketing 27
6.11. Informal and Illegal Trade in Beverages 27
6.12. Health and Safety Concerns 28
7. COMPETITION 28
7.1. Barriers to Entry 29
8. SWOT ANALYSIS 30
9. OUTLOOK 31
10. INDUSTRY ASSOCIATIONS 31
11. REFERENCES 31
11.1. Publications 31
11.2. Websites 32
APPENDIX 1 34
Summary of Major Players 34
COMPANY PROFILES 36
CELFER LDA 36
CERVEJAS DE MOCAMBIQUE S.A. 38
COCA-COLA SABCO MOZAMBIQUE SARL 41
DADTCO MANDIOCA MOZAMBIQUE LDA 43
DIAGEO MOZAMBIQUE LDA 45
MASSMART HOLDINGS LTD 47
MOPANI INTERNACIONAL LDA 53
SHOPRITE HOLDINGS LTD 54
SOCIEDADE AGUAS VUMBA S.A. 59
SOCIEDADE DE AGUAS DE MOZAMBIQUE LDA 61
SPAR GROUP LTD (THE) 63
VARUN BEVERAGES MOZAMBIQUE LDA 68
WINE LOVERS MAPUTO 69
WOOLWORTHS (PTY) LTD 70
YAAFICO INDUSTRIAL LDA 73