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The Tea and Coffee Industry in South Africa
BY Yasmin Mahomedy
South Africa
25 May 2020
R 14 400.00 (ZAR)  
estimated $ 866.15 (USD) *
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The Tea and Coffee Industry


South Africa is a net importer of tea and coffee and its tea production is in decline. The herbal tea sector, which includes rooibos, green tea and fruit/herbal tea, is growing due to growing interest in health and wellness. The increasing global demand for rooibos has seen exports increase from 6,000 tons in 2016 to 7,693 tons in 2019. Coffee consumption continues to increase, and the growing coffee culture has seen many entrepreneurs enter the sector. But the coronavirus pandemic has caused devastation for coffee shops and restaurants that are battling to survive as the country remains in lockdown.


Herbal Teas Grow


Production of black tea, the tea that is used in most major tea brands, has almost stopped in South Africa as most tea estates have ceased production, including the Ntingwe Tea Estate which has not harvested any tea nor generated income for the past three years despite government investment. Growing consumer interest in health and wellness continues to boost the demand for specialty teas, including fruit/herbal tea and green tea. Despite their higher than average prices, herbal and green tea recorded strong retail volume growth in 2019. Rooibos has retained its popularity and is exported to more than 60 countries, while Honeybush is exported to 25 countries.


Report Coverage


This report focuses on the tea and coffee industry in South Africa. It includes comprehensive information on the state of the tea and coffee sectors and the factors that influence them, including the effects of coronavirus which have been severe for coffee shops. There are profiles of 43 companies including major players such as Unilever, Nestlé and National Brands. Among tea companies are Joekels Tea Packers, which packs private label teas for major retailers as well as its own brand, and speciality tea producers Agulhas Honeybush and Zooka Health. Coffee companies profiled include Bean There and Vida e Caffè.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 5
2.2. Geographic Position 6
3. SIZE OF THE INDUSTRY 7
4. STATE OF THE INDUSTRY 9
4.1. Local 9
4.1.1. Corporate Actions 15
4.1.2. Regulations 15
4.1.3. Enterprise Development and Socio-Economic Development 18
4.2. Continental 20
4.3. International 22
5. INFLUENCING FACTORS 23
5.1. Government Intervention 23
5.2. Economic Environment 24
5.3. Input Costs 25
5.4. Coronavirus 25
5.5. Land Reform Policy 27
5.6. Consumer Health Concerns 27
5.7. Technology, Research and Development (R&D) and Innovation 28
5.8. Labour 30
5.9. Environmental Concerns 31
6. COMPETITION 32
6.1. Barriers to Entry 32
7. SWOT ANALYSIS 33
8. OUTLOOK 33
9. INDUSTRY ASSOCIATIONS 34
10. REFERENCES 34
10.1. Publications 34
10.2. Websites 35
APPENDIX 1 36
Summary of Notable players 36
COMPANY PROFILES 40
AGULHAS HONEYBUSH TEA CC 40
ASSAGAY COFFEE CC 42
BARNES TEA AND COFFEE MERCHANTS CC 44
BEAN THERE COFFEE COMPANY (PTY) LTD 46
BEAVER CREEK (PTY) LTD 48
BREWKOMBUCHA (PTY) LTD 50
BUBBLE TEA COMPANY (PTY) LTD (THE) 51
CAPE NATURAL TEA PRODUCTS (PTY) LTD 52
CARMIEN TEA (PTY) LTD 54
CATURRA COFFEE COMPANY (PTY) LTD (THE) 56
CHICORY SA (PTY) LTD 57
CLIPPER COFFEE AND TEA CC 59
COLOMBO BREW CO (PTY) LTD 61
FAMOUS BRANDS COFFEE COMPANY (PTY) LTD 62
GLOBAL COFFEE EXPORTS LTD 64
HAPPY CULTURE KOMBUCHA (PTY) LTD 66
HONEY BUSH PROCESSING (PTY) LTD 67
HONEYBUSH NATURAL PRODUCTS (PTY) LTD 68
HOTEL LIMA WHISKEY CC 69
INCOBRANDS (PTY) LTD 71
J WOLLBRANDT 73
JOEKELS TEA PACKERS (PTY) LTD 75
L C PACKAGING (S A) (PTY) LTD 77
MASTERTONS COFFEE AND TEA SPECIALISTS (PTY) LTD 79
MELMONT HONEYBUSH TEA CC 81
MK HENDRIKZ 82
NATIONAL BRANDS LTD 84
NESTLE (SOUTH AFRICA) (PTY) LTD 87
NEW LOOK PACKERS CC 91
NTINGWE FARMING (PTY) LTD 93
PEACOCK TEA AND COFFEE (PTY) LTD 95
ROOIBOS LTD 98
ROYAL TEA PACKERS CC 100
RT CAIN 102
SABIE VALLEY COFFEE CC 103
SANPEACE (PTY) LTD 105
STRICTLY COFFEE CC 107
TEA AND COFFEE DISTRIBUTORS (EASTERN PROVINCE) (PTY) LTD 109
THEONISTA (PTY) LTD 111
UNILEVER SOUTH AFRICA (PTY) LTD 112
UNION HAND ROASTED (PTY) LTD 115
VIDA E CAFFE HOLDINGS (PTY) LTD 116
ZOOKA HEALTH COMPANY (PTY) LTD 119