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Manufacture of Furniture in South Africa
BY Alex Conradie
South Africa
19 March 2021
R 14 400.00 (ZAR)  
estimated $ 989.27 (USD) *
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Manufacture of Furniture in South Africa


South Africa’s furniture manufacturing sector includes a number of large, vertically-integrated players, but more than 90% of the companies in the sector are small to medium-sized enterprises. South Africa’s tough economic conditions have focused consumer spending on essential items. According to The South African Furniture Initiative, the furniture manufacturing sector has been shrinking for more than two decades, with local demand for furniture declining and exports of furniture dropping significantly.


Changing Conditions


The furniture manufacturing industry has been affected by the coronavirus pandemic, low levels of capital investment, competition from cheap imports, inadequate design expertise, insufficient research and development, low consumer expenditure, inadequate investment in skills development and high input costs. Over the past year, companies have adjusted their furniture purchasing as they reduce office space due to the work from home trend and health and safety regulations. There has been increased demand for furniture in the residential market where people are upgrading and creating home office space as they spend more time at home.


Competition


Large furniture retailers collectively have an significant share of the local market, giving them huge bargaining power with manufacturers, which leads to lower producer prices, making it difficult for SMEs to compete. South African manufacturers compete with each other for business in a shrinking local market and also compete against international companies in the local and export markets. There are a high level of imports and competition from China in regional export markets.


Report Coverage


This report focuses on the manufacture of furniture in South Africa and includes comprehensive information on the size of the sector, trade statistics, regulation, developments and corporate actions. There are profiles of 23 companies including vertically-integrated players such as Bravo Group Manufacturing, Fair Discounters, and KAP Industrial Holdings, bedding companies such as Brothers Bedding and Buraaq, and office furniture companies such as OfficeScene.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 5
4. STATE OF THE INDUSTRY 5
4.1. Local 5
4.1.1. Trade 8
4.1.2. Corporate Actions 10
4.1.3. Regulations 10
4.1.4. Enterprise Development and Social Economic Development 11
4.2. Continental 12
4.3. International 12
5. INFLUENCING FACTORS 14
5.1. Coronavirus 14
5.2. Economic Environment 14
5.3. Rising Input Costs 15
5.4. Government Incentives and Support 16
5.5. Furniture Imports 17
5.6. Environmental Concerns 17
5.7. Technology, Research and Development (R&D) and Innovation 18
5.8. Labour 18
6. COMPETITION 19
6.1. Barriers to Entry 20
7. SWOT ANALYSIS 20
8. OUTLOOK 21
9. INDUSTRY ASSOCIATIONS 22
10. REFERENCES 22
10.1. Publications 22
10.2. Websites 23
APPENDIX 1 24
Summary of Notable players 24
COMPANY PROFILES 26
ANGEL SHACK TRADING AND INVESTMENTS (PTY) LTD 26
BARKER STREET OFFICE FURNITURE (PTY) LTD 27
BIDVEST BRANDED PRODUCTS HOLDINGS (PTY) LTD 28
BRAVO GROUP MANUFACTURING (PTY) LTD 31
BROTHERS BEDS AND BEDDING CC 33
BURAAQ BEDS CC 35
CITY OFFICE (PTY) LTD 37
FAIR DISCOUNTERS (PTY) LTD 39
FECHTERS FURNITURE MANUFACTURERS (PTY) LTD 42
GEO CLOUD (PTY) LTD 44
KAP INDUSTRIAL HOLDINGS LTD 46
KIRAN SALES (PTY) LTD 51
OFFICESCENE (PTY) LTD 52
PILOT FURNITURE MANUFACTURERS (PTY) LTD 53
QUALITY BEDDING (PTY) LTD 55
SIMMONS SA (PTY) LTD 56
STRANDFOAM GROUP (PTY) LTD 58
SWEET SENSATION 210 (PTY) LTD 60
SWISSMATE MANUFACTURING CC 61
TAPESTRY HOME BRANDS (PTY) LTD 62
TRUFORM BEDDING (PTY) LTD 65
UKHUNI BUSINESS FURNITURE (PTY) LTD 66
UPHOLSTER ALL (PTY) LTD 68