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The Beverages Industry in Ghana
BY Carole Veitch
Ghana
08 April 2021
R 14 400.00 (ZAR)  
estimated $ 989.27 (USD) *
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The Beverages Industry in Ghana


Ghana’s beverages industry has been earmarked for expansion under the government’s One District, One Factory industrial transformation programme. Traditional drinks remain an integral part of Ghanaian culture, but the shift to branded products is steadily gaining momentum. Despite supply chain disruptions and a decline in out-of-home consumption during the pandemic, the industry remained relatively resilient in 2020.


Competitive Market


Ghana’s commercial beverages industry has become increasingly competitive in recent years and several small producers have entered the market, with growth driven by urbanisation, increased brand-awareness and a growing middle class. Bitters is the most competitive beverages category. With the expansion of some soft drinks ranges, competition in this sub-sector has intensified. Water producers face stiff competition internally and from cheaper imported products. Small specialist retailers have to compete with large supermarket chains which have economies of scale and established distribution networks.


Constraints


Local manufacturers and importer-distributors are highly exposed to currency fluctuations. Although some manufacturers have increased their use of local raw materials, many inputs, including machinery and equipment, have to be imported. Production costs are high, electricity and water supply are unreliable, there is a shortage of adequately skilled workers and distribution channels and infrastructure are inadequate, particularly in small towns and rural areas.


Report Coverage


This report focuses on the manufacture of alcoholic and non-alcoholic drinks, and the wholesale and retail beverages market in Ghana. It includes comprehensive information on the country and economic environment, size and state of the sector, major players, government initiatives and various influencing factors. There are profiles of 17 companies including The Coca-Cola Bottling Company of Ghana, the largest player in the domestic carbonated soft drinks market, Twellium Industrial Company Ghana, which produces soft drinks, energy drinks and mineral water, alcoholic beverages producers Guinness Ghana Breweries and Accra Brewery and cordial producer Kasapreko Company.


Page
1. INTRODUCTION 1
2. COUNTRY PROFILE 1
2.1. Geographic Position 3
3. DESCRIPTION OF THE INDUSTRY 5
3.1. Industry Value Chain 8
4. SIZE OF THE INDUSTRY 9
5. STATE OF THE INDUSTRY 11
5.1. Local 11
5.1.1. Corporate Actions 15
5.1.2. Regulations and Government Policies 15
5.2. Continental 16
5.3. International 19
6. INFLUENCING FACTORS 21
6.1. Coronavirus 21
6.2. Economic Environment 22
6.3. Rising Input Costs 22
6.4. Technology, Research and Development (R&D) and Innovation 23
6.5. Illegal and Informal Trading 23
6.6. Environmental Concerns 24
6.7. Labour 25
6.8. Socio-Cultural Environment 25
6.9. Cyclicality 26
6.10. Health and Safety Concerns 26
6.11. Branding, Advertising and Marketing 27
7. COMPETITION 27
7.1. Barriers to Entry 28
8. SWOT ANALYSIS 28
9. OUTLOOK 29
10. INDUSTRY ASSOCIATIONS 30
11. REFERENCES 30
11.1. Publications 30
11.2. Websites 31
APPENDIX 1 32
Summary of Notable Players 32
COMPANY PROFILES 34
ACCRA BREWERY PLC 34
AFRICA COLA COMPANY LTD 36
BLOW CHEM INDUSTRIES LTD 37
COCA-COLA BOTTLING COMPANY OF GHANA LTD 39
DISTELL GHANA LTD 41
GIHOC DISTILLERIES COMPANY LTD 43
GRACEKENNEDY GHANA LTD 45
GUINNESS GHANA BREWERIES PLC 47
KASAPREKO COMPANY LTD 49
MULTI-PAC LTD 51
NESTLE CWA LTD 52
NKULENU INDUSTRIES LTD 54
ROYAL UNIBREW A/S 55
SPECIAL ICE COMPANY LTD 58
TWELLIUM INDUSTRIAL COMPANY LTD 59
VOLTIC (GH) LTD 61
WEST COAST BEVERAGES COMPANY LTD 63