Report Coverage
This report on the manufacture and retail of toys and games in South Africa includes information on the state of the industry, local manufacture of toys and local production of video games and other gaming content and services, notable players, trends, imports, enterprise development and competition. There are profiles of 25 companies including the main local distributor Prima Toys and retailers such as Toy Kingdom, Amic Trading (Toys R Us). Gaming developer profiles include Free Lives, Nyamakop and Sea Monster .
Introduction
• South Africa’s traditional toys market is dominated by international players such as Hasbro and Mattel.
• With the exception of handmade toys that are locally manufactured, the industry is dominated by imported plastic products, mainly from China.
• Declining disposable income is putting pressure on retail sales, although toy and game revenue continues to increase steadily.
• Globally, demand for toys has slowed.
• Although overall toy sales have declined, digital gaming growth remains strong.
• The South African video games segment, which is small, is made up of a few local companies that mainly focus on premium games for niche markets in the United States and Europe.
Trends
• Growth through increased kidult spending.
• Increasing popularity of educational toys.
Opportunities
• Eco-friendly products.
• Expansion into emerging markets.
• New product development.
Challenges
• Changing consumer preferences and the rapid growth of digital gaming devices can limit demand for traditional toys.
• Competition from global and local players.
• Global economic uncertainty and a poor local economy can affect sales due to reduced consumer spending on discretionary items like toys.
• Rising input costs.
Outlook
• Toy companies are expected to continue adapting to changing trends such as growing demand for educational toys.
• Global toys and games revenue is expected to be driven by higher disposable income in developing countries and population growth.
• Merchandising opportunities and partnerships are important growth factors for toy companies.
• There are opportunities for local gaming studios to attract international publishing deals.
• Sub-Saharan Africa’s mobile player audience is projected to be the fastest-growing globally.
Manufacture and Retail of Toys and Games in South Africa
2023
Full Report
R 20 000.00(ZAR) estimated $1088.00 (USD)*
Industry Landscape
R 14 000.00(ZAR) estimated $ 761.60 (USD)*
Table of Contents
[ Close ]| PAGE | ||
|---|---|---|
| 1. | INTRODUCTION | 1 |
| 2. | DESCRIPTION OF THE INDUSTRY | 1 |
| 2.1. | Industry Value Chain | 3 |
| 2.2. | Geographic Position | 4 |
| 2.3. | Size of the Industry | 4 |
| 3. | LOCAL | 5 |
| 3.1. | State of the Industry | 5 |
| 3.2. | Key Trends | 9 |
| 3.3. | Key Issues | 9 |
| 3.4. | Notable Players | 9 |
| 3.5. | Trade | 12 |
| 3.6. | Corporate Actions | 13 |
| 3.7. | Regulations | 13 |
| 3.8. | Enterprise Development and Social Development | 14 |
| 4. | AFRICA | 15 |
| 5. | INTERNATIONAL | 17 |
| 6. | INFLUENCING FACTORS | 21 |
| 6.1. | COVID-19 | 21 |
| 6.2. | Economic Environment | 21 |
| 6.3. | Input Costs | 22 |
| 6.4. | Labour | 22 |
| 6.5. | Environmental Issues | 23 |
| 6.6. | Technology, R&D, Innovation | 24 |
| 7. | COMPETITIVE ENVIRONMENT | 25 |
| 7.1. | Competition | 25 |
| 7.2. | Ownership Structure of the Industry | 26 |
| 7.3. | Barriers to Entry | 26 |
| 8. | INDUSTRY SUMMARY | 27 |
| 9. | OUTLOOK | 27 |
| 10. | INDUSTRY ASSOCIATIONS | 28 |
| 11. | REFERENCES | 28 |
| 11.1. | Publications | 28 |
| 11.2. | Websites | 28 |
| APPENDIX 1 | 30 | |
| Summary of Notable Players | 30 | |
| COMPANY PROFILES | 32 | |
| Africars for Keeps (Pty) Ltd | 32 | |
| AMIC Trading (Pty) Ltd | 33 | |
| Antares Holding (Pty) Ltd | 36 | |
| B T Games (Pty) Ltd | 38 | |
| Balisti Studios (Pty) Ltd | 40 | |
| Colour Me (Pty) Ltd | 41 | |
| Fairy Tales Boutiques (Pty) Ltd | 42 | |
| Formula D (Pty) Ltd | 45 | |
| Free Lives (Pty) Ltd | 47 | |
| Fuzzy Logic (Pty) Ltd | 48 | |
| Global Toys (Pty) Ltd | 49 | |
| Great Yellow Brick (Pty) Ltd (The) | 51 | |
| JB Furniture Manufacturers CC | 53 | |
| K Martin | 54 | |
| Melbro Retail (Pty) Ltd | 55 | |
| Mykatrade 75 CC | 58 | |
| Nyamakop Games (Pty) Ltd | 59 | |
| Pegasus Toys CC | 60 | |
| Prima Toy and Leisure Trading (Pty) Ltd | 61 | |
| QCF Design (Pty) Ltd | 63 | |
| Scientastic Inventions CC | 64 | |
| Sea Monster Entertainment (Pty) Ltd | 66 | |
| Solarpop Distribution (Pty) Ltd | 68 | |
| T Lombard | 69 | |
| Toy Kingdom (Pty) Ltd | 70 |
