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manufacture retail toys games industry south africa

Manufacture and Retail of Toys and Games in South Africa 2023

Yasmin Mahomedy | South Africa | 27 October 2023

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Report Coverage

This report on the manufacture and retail of toys and games in South Africa includes information on the state of the industry, local manufacture of toys and local production of video games and other gaming content and services, notable players, trends, imports, enterprise development and competition. There are profiles of 25 companies including the main local distributor Prima Toys and retailers such as Toy Kingdom, Amic Trading (Toys R Us). Gaming developer profiles include Free Lives, Nyamakop and Sea Monster .

Introduction

• South Africa’s traditional toys market is dominated by international players such as Hasbro and Mattel.\r\n
• With the exception of handmade toys that are locally manufactured, the industry is dominated by imported plastic products, mainly from China. \r\n
• Declining disposable income is putting pressure on retail sales, although toy and game revenue continues to increase steadily. \r\n
• Globally, demand for toys has slowed. \r\n
• Although overall toy sales have declined, digital gaming growth remains strong. \r\n
• The South African video games segment, which is small, is made up of a few local companies that mainly focus on premium games for niche markets in the United States and Europe.

Trends

• Growth through increased kidult spending.
• Increasing popularity of educational toys.

Opportunities

• Eco-friendly products.
• Expansion into emerging markets.
• New product development.

Challenges

• Changing consumer preferences and the rapid growth of digital gaming devices can limit demand for traditional toys.
• Competition from global and local players.
• Global economic uncertainty and a poor local economy can affect sales due to reduced consumer spending on discretionary items like toys.
• Rising input costs.

Outlook

• Toy companies are expected to continue adapting to changing trends such as growing demand for educational toys. \r\n
• Global toys and games revenue is expected to be driven by higher disposable income in developing countries and population growth. \r\n
• Merchandising opportunities and partnerships are important growth factors for toy companies.\r\n
• There are opportunities for local gaming studios to attract international publishing deals. \r\n
• Sub-Saharan Africa’s mobile player audience is projected to be the fastest-growing globally.

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Manufacture and Retail of Toys and Games in South Africa
Manufacture and Retail of Toys and Games in South Africa 2023

Full Report

R 20 000.00(ZAR) estimated $1107.22 (USD)*

Industry Landscape

R 14 000.00(ZAR) estimated $ 775.05 (USD)*

Table of Contents

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PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 3
2.2. Geographic Position 4
2.3. Size of the Industry 4
3. LOCAL 5
3.1. State of the Industry 5
3.2. Key Trends 9
3.3. Key Issues 9
3.4. Notable Players 9
3.5. Trade 12
3.6. Corporate Actions 13
3.7. Regulations 13
3.8. Enterprise Development and Social Development 14
4. AFRICA 15
5. INTERNATIONAL 17
6. INFLUENCING FACTORS 21
6.1. COVID-19 21
6.2. Economic Environment 21
6.3. Input Costs 22
6.4. Labour 22
6.5. Environmental Issues 23
6.6. Technology, R&D, Innovation 24
7. COMPETITIVE ENVIRONMENT 25
7.1. Competition 25
7.2. Ownership Structure of the Industry 26
7.3. Barriers to Entry 26
8. INDUSTRY SUMMARY 27
9. OUTLOOK 27
10. INDUSTRY ASSOCIATIONS 28
11. REFERENCES 28
11.1. Publications 28
11.2. Websites 28
APPENDIX 1 30
Summary of Notable Players 30
COMPANY PROFILES 32
Africars for Keeps (Pty) Ltd 32
AMIC Trading (Pty) Ltd 33
Antares Holding (Pty) Ltd 36
B T Games (Pty) Ltd 38
Balisti Studios (Pty) Ltd 40
Colour Me (Pty) Ltd 41
Fairy Tales Boutiques (Pty) Ltd 42
Formula D (Pty) Ltd 45
Free Lives (Pty) Ltd 47
Fuzzy Logic (Pty) Ltd 48
Global Toys (Pty) Ltd 49
Great Yellow Brick (Pty) Ltd (The) 51
JB Furniture Manufacturers CC 53
K Martin 54
Melbro Retail (Pty) Ltd 55
Mykatrade 75 CC 58
Nyamakop Games (Pty) Ltd 59
Pegasus Toys CC 60
Prima Toy and Leisure Trading (Pty) Ltd 61
QCF Design (Pty) Ltd 63
Scientastic Inventions CC 64
Sea Monster Entertainment (Pty) Ltd 66
Solarpop Distribution (Pty) Ltd 68
T Lombard 69
Toy Kingdom (Pty) Ltd 70