This report examines retail trade in sports goods and outdoor equipment, and includes information on the state of the industry, notable players, corporate actions, online sales and trade. Although sports clothing is excluded from company profiles, as it is classified by Stats SA under a different code, it is discussed in the report as most sport stores sell clothing and footwear. There are profiles of 15 companies including French sports equipment retailer Decathlon, local large retailers such as Cape Union Mart, Foschini Retail (which owns Sportscene and Totalsports) and Camp and Climb, general retailers that sell sports equipment such as Mr Price and Masstores and golf equipment companies such as MoreGolf.
Retail Trade in Sports and Outdoor Leisure Goods
After experiencing a boom during the pandemic as more people pursued outdoor activities and tried to stay healthy, sports goods and outdoor gear retailers have reported that sales of some goods have begun to slow as consumers struggle in a poor economic environment. The long-term outlook remains positive, as more South Africans take up outdoor and sports activities. Sales are being driven by the health and wellness trend, and online sales are growing. The shortage of local manufacturers means retailers are dependent on imports, which have been subject to delays and increases in shipping prices with logistics challenges driven by the pandemic and the Russia-Ukraine war.
An increased focus by customers on health and wellness has driven sales of outdoor equipment such as fishing and hiking gear, and wearable tech such as fitness trackers is increasingly popular. Loadshedding has driven sales of power banks and lights sold by outdoor stores. Sports stores are increasingly selling general casualwear, while several general retailers and supermarkets are stocking sports items such as gym mats and gym equipment. There has been a progressive long-term shift from small, local sports goods stores to large retailers and sporting goods superstores that have a wide product line under one roof.
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Table of Contents[ Close ]
|2.||DESCRIPTION OF THE INDUSTRY||1|
|2.1.||Industry Value Chain||2|
|2.3.||Size of the Industry||4|
|3.1.||State of the Industry||5|
|3.8.||Enterprise Development and Social Development||16|
|6.4.||Technology, R&D, Innovation||22|
|7.2.||Ownership Structure of the Industry||23|
|7.3.||Barriers to Entry||24|
|Summary of Notable Players||27|
|Camp and Climb CC||30|
|Cape Union Mart International (Pty) Ltd||32|
|Decathlon South Africa Sports (Pty) Ltd||37|
|Foschini Retail Group (Pty) Ltd||39|
|FrontierCo (Pty) Ltd||43|
|Golfers Club (Pty) Ltd (The)||46|
|Holdsport (Pty) Ltd||48|
|Masstores (Pty) Ltd||54|
|MoreGolf (Pty) Ltd||57|
|Mr Price Group Ltd||60|
|Naturehike (Pty) Ltd||66|
|Outdoor Investment Holdings (Pty) Ltd||67|
|Six Sons (Pty) Ltd||69|
|Solly M Sports (Pty) Ltd||71|
|Trappers Franchising (Pty) Ltd||73|