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Retail Trade in Sports and Outdoor Leisure Goods 2023

Stephen Timm | South Africa | 29 August 2023

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Report Coverage

This report examines retail trade in sports goods and outdoor equipment, and includes information on the state of the industry, notable players, corporate actions, online sales and trade. Although sports clothing is excluded from company profiles, as it is classified by Stats SA under a different code, it is discussed in the report as most sport stores sell clothing and footwear. There are profiles of 15 companies including French sports equipment retailer Decathlon, local large retailers such as Cape Union Mart, Foschini Retail (which owns Sportscene and Totalsports) and Camp and Climb, general retailers that sell sports equipment such as Mr Price and Masstores and golf equipment companies such as MoreGolf.

Retail Trade in Sports and Outdoor Leisure Goods

After experiencing a boom during the pandemic as more people pursued outdoor activities and tried to stay healthy, sports goods and outdoor gear retailers have reported that sales of some goods have begun to slow as consumers struggle in a poor economic environment. The long-term outlook remains positive, as more South Africans take up outdoor and sports activities. Sales are being driven by the health and wellness trend, and online sales are growing. The shortage of local manufacturers means retailers are dependent on imports, which have been subject to delays and increases in shipping prices with logistics challenges driven by the pandemic and the Russia-Ukraine war.

Trends

An increased focus by customers on health and wellness has driven sales of outdoor equipment such as fishing and hiking gear, and wearable tech such as fitness trackers is increasingly popular. Loadshedding has driven sales of power banks and lights sold by outdoor stores. Sports stores are increasingly selling general casualwear, while several general retailers and supermarkets are stocking sports items such as gym mats and gym equipment. There has been a progressive long-term shift from small, local sports goods stores to large retailers and sporting goods superstores that have a wide product line under one roof.

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Retail Trade in Sports and Outdoor Leisure Goods 2023

Full Report

R 20 000.00(ZAR) estimated $1068.03 (USD)*

Industry Overview

R 14 000.00(ZAR) estimated $ 747.62 (USD)*

Industry Organogram

R 750.00(ZAR) estimated $ 40.05 (USD)*

Table of Contents

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PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 4
2.3. Size of the Industry 4
3. LOCAL 5
3.1. State of the Industry 5
3.2. Key Trends 9
3.3. Key Issues 9
3.4. Notable Players 9
3.5. Trade 11
3.6. Corporate Actions 15
3.7. Regulations 16
3.8. Enterprise Development and Social Development 16
4. AFRICA 17
5. INTERNATIONAL 19
6. INFLUENCING FACTORS 21
6.1. Economic Environment 21
6.2. Labour 21
6.3. Environmental Issues 21
6.4. Technology, R&D, Innovation 22
6.5. Input Costs 22
7. COMPETITIVE ENVIRONMENT 23
7.1. Competition 23
7.2. Ownership Structure of the Industry 23
7.3. Barriers to Entry 24
8. INDUSTRY SUMMARY 24
9. OUTLOOK 25
10. INDUSTRY ASSOCIATIONS 25
11. REFERENCES 25
11.1. Publications 25
11.2. Websites 26
APPENDIX 1 27
Summary of Notable Players 27
COMPANY PROFILES 30
Camp and Climb CC 30
Cape Union Mart International (Pty) Ltd 32
Decathlon South Africa Sports (Pty) Ltd 37
Foschini Retail Group (Pty) Ltd 39
FrontierCo (Pty) Ltd 43
Golfers Club (Pty) Ltd (The) 46
Holdsport (Pty) Ltd 48
Masstores (Pty) Ltd 54
MoreGolf (Pty) Ltd 57
Mr Price Group Ltd 60
Naturehike (Pty) Ltd 66
Outdoor Investment Holdings (Pty) Ltd 67
Six Sons (Pty) Ltd 69
Solly M Sports (Pty) Ltd 71
Trappers Franchising (Pty) Ltd 73